It s been a few days since the fresh milk bar opened, why doesn t anyone drink fresh milk

Because you didn't do publicity, you didn't implant an idea of drinking fresh milk for users, so you have to put up posters, do activities, like Eleme, cultivate users, and then drain them to make them fall in love with drinking fresh milk.

People who like to drink fresh milk are more concerned about health, go to school, send some leaflets near kindergartens, and generally parents will order fresh milk for their children, when they grow their bodies.

The traffic of the fresh milk bar is actually divided into two sections, one is the public domain traffic and the other is the private domain traffic. Only when the public domain traffic is large enough and the private domain traffic is stable enough can the business make money.

To build a house, you need to lay a foundation, and if the foundation is unstable, no matter how many bells and whistles you have, it is useless. It's the same with opening a store, if the product and business model are not good, no matter how much drainage skills you learn, it is useless.

The products of the traditional fresh milk bar are mainly pasteurized fresh milk and several yogurts, so many bosses complain about tiredness and poor business, and the most fundamental reason is that your customer base is too small, and the product is single, which is easy to make customers tired.

After I opened the store, I combined the fresh milk bar with the yogurt shop, and the product range is very rich, there are more than a dozen series, there are different yogurt products for different groups, and there are different products for different seasons.

In the business model, I have also made innovations, my model can operate at a low cost, one person can complete all the work in the store independently, and the savings are profits.

1. Ground push. Ground push is the most traditional way, and many people may scoff at it, but if you play well, it will be the largest traffic entrance of your store.

You can prepare a variety of tasting products in the store, and find a place with the largest amount near your store, so that customers can experience the products for free first.

The experience product is to let customers know your store first, and then combine other activities or words to guide customers into the store, as long as they enter the store, the transaction rate will increase several times.

2. Cooperation. Find a store with a high degree of customer similarity, jointly do activities, and reverse flow to each other.

For example, cake shops, bakeries, fruit shops, and beauty salons can all cooperate.

As long as the cooperation ensures mutual benefit and makes the customer and the partner feel cost-effective, it is successful.

3. Internet platform.

Meituan, Douyin, and Dianping can all be deployed, and now many people are used to finding products from these platforms and reading reviews.

After guiding customers into the store through the Internet platform, customers must be poured into the private domain traffic pool and maintained regularly.

4. Private domain traffic maintenance.

As long as you can combine the operation and life of your store, so that customers can see that this is a living individual in the business, the sense of trust will naturally increase, and the turnover can naturally go up.

Eliminated. According to the statutory interpretation of the "Regulations for the Implementation of the Food Safety Law" on catering services, the fresh milk bar can be defined as: through the instant production and processing of fresh milk, on-site sales, instant service, etc., to provide consumers with fresh, nutritious and safe dairy products of a warm leisure place.

So many fresh milk bars have gone out of business, and the traditional distribution model will naturally be eliminated. The products produced by the fresh milk bar include pasteurized milk, various yogurts, ice creams, milkshakes, cheeses, etc., mainly for schools and other resident residents in various sizes to order milk. Retail business.

The prospect of this industry is very good, mainly depends on whether the taste of the product you make is delicious and whether it can be.

Earn repeat business.

Finish. Let's make fresh milk.

It is recommended to have excellent production product technology to create a good reputation.

Dude, my friend opened a fresh milk bar, not long after it opened, he was really tired for a while, do fresh milk bar must first go to investigate, don't just listen to those franchisees, my friend this lesson is very profound, see this franchisee ** do very well, the result is a small workshop, my friend wants to see the factory, not let go to see, really remind everyone, must not only look **, but also to investigate and inspect the line, after all, it is our hard-earned money, can not be thrown to those franchisees, The one my friend chose seems to be called Happy Ranch Fresh Milk, and he is also a franchisee, so it's okay for their family.

I have been doing this industry for 4 years, and I will give you an analysis of the prospects of this industry and how to make money!

Most of the fresh milk bars are based on pasteurized milk and handmade yogurt. It is mainly distributed in community stores, as well as around schools.

I have been doing this store for 4 years, from the very beginning of the franchise was pitted, almost went out of business, and then I started it again, and now there are more than 1,300 regular members. I'll share with you what I've done.

At the beginning, I was very optimistic about this industry, I found a brand, spent 60,000 yuan to join the fee, and the technology was completed in two days.

First of all, there is the problem of certificates, many people in this industry are opening stores while receiving franchises, they don't know much about the industry, but they dare to open up to join, and naturally they can't make it clear to franchisees. At that time, I was directly suspended for several days because of incomplete documents.

Because dairy products have high hygiene requirements, they didn't tell me clearly at the beginning what hygiene issues I needed to pay attention to, how to clean the containers, etc., which led to frequent problems with my products and delayed a lot of business. If something goes wrong, there are all kinds of shirking responsibility.

It was a big blow, and I said to myself at the time that since I had chosen this industry, I would definitely be able to do well.

I am a bio-food major, which is my biggest advantage, and my teacher and I have tried for a long time in the laboratory, and finally developed a yogurt technology that saves time and has the highest efficiency. I can finally reopen.

This time, through the inspection of peer stores and the consultation with bosses from all walks of life, I understood that if a brick-and-mortar store business is to be done, not only must the products be diversified to cope with the off-season, but also have a set of marketing methods suitable for themselves in order to have greater profits.

So through my repeated attempts, I have made a great upgrade of the product, and now my products include pasteurized fresh milk, old yogurt, liquid yogurt, purple rice yogurt, osmanthus rice stuffed yogurt, grain yogurt, fruit fishing, yogurt ice cream and so on. For winter, I have also developed a warm yogurt that can easily cope with the off-season market.

In terms of management, I also made my own characteristics, I upgraded the fresh milk bar and made it a combination of fresh milk bar + yogurt shop, which not only increased the entry rate, but also increased the turnover a lot.

There are potential safety hazards, from the "fresh milk bar" sales of milk products, the retail price of fresh milk is basically about 8 yuan per catty, and the price of members is about 6 yuan per catty. Many "fresh milk bar" operators say that the selling point is the word "fresh", and the "fresh milk bar" gathers popularity with the word "fresh", and it is the fresh card that is played.

Most of the fresh milk sold by the reporter has not been tested for protein, melamine, heavy metal content and other related products. When the reporter asked about the origin of the milk, the operator of the "fresh milk bar" only said that the milk source came from a district or county around Hohhot, and when asked about the specific pasture, most of the "fresh milk bar" operators would prevaricate with "trade secrets", and the origin of the milk was a mystery.

The milk in the fresh milk bar is mainly pasteurized fresh milk, which is different from the normal temperature milk in the supermarket, and has the advantage of killing harmful bacteria through 83 degrees of low temperature sterilization while retaining the nutrients of the milk to the greatest extent, and the disadvantage is that the shelf life is short.

For example, pasteurized milk is equivalent to fresh fruit, and ambient milk is equivalent to canned fruit.

Fresh milk, the milk is fresh milk, that is to say, the milk that is milked on the same day is processed, the milk flavor is very strong, the additive-free is rich in nutrients, and the high-quality additives are at most put for a day and it will be bad The storage for half a month is added Preservatives Drink milk It is recommended to drink the milk of the milk bar.

Some will make it with 1L of Mengniu Yili pure milk, and some will go to the market to buy milk squeezed from cows. The latter is not skimmed, it needs to be boiled and sterilized before drinking, and there is a layer of milk skin on the surface of the milk when it is cooled, which can be used when making double skin milk. I used to go there a lot, and I usually used the latter's milk because of the cost.

However, some easy-to-talk bosses have a brand of ready-made milk, and you can meet your requirements, depending on how you think about how the merchant boils the milk. Hope it helps.

I've been drinking fresh milk.,Fresh,[:em40:]Boxed who knows what's in it in order to extend the shelf life.

The origin of the milk in the fresh milk bar is unknown, I don't know what kind of dairy farm it is milked out, whether the cows have been given antibiotics, and whether there is inflammation.

I've been in this industry for three years, and I'm here to answer the subject's questions, and there are a lot of doorways.

First of all, we admit that the dairy industry is getting better and better, and has become one of the essential beverages in almost every household.

The subject is very clear about this industry, mainly pasteurized fresh milk and handmade yogurt, purchasing raw materials from dairy farms and processing them themselves, this industry can be done in many cities in the north and inland, but it is still difficult for many coastal cities, they do not have dairy farms, but coastal cities can do pure yogurt shops.

I have been in this industry for 3 years, the main reason is that the profit is large, the product can be diversified, and the time is relatively free.

In 2018, I opened this fresh milk bar, which is nothing more than 60,000 yuan in rent, equipment, decoration and other investments.

My shop mainly sells pasteurized milk, as well as handmade yogurt. Pasteurized milk is targeted at children and middle-aged and elderly people, yogurt is targeted at children and young people, and middle-aged people, almost every group is covered.

When I first opened, we had several local brands in the industry, and almost all of them delivered to their homes. It took me 3 months to occupy the market in this area.

I first analyze the advantages of my products, the most important thing is that there are no additives, pure handmade, since they are big brands engaged in distribution, the transportation time is long, and the products will have additives. Nowadays, customers attach great importance to food and care more about additive-free products, so my promotional concept is additive-free, and it takes a few months for customers to recognize my products.

Now, in three years, there are 1,800 households in the community, and there are 1,200 members in my store, which is equivalent to two-thirds of the users in a residential area.

How do I run a business?

Many people who do physical business are eager to open all day and don't want to waste rent, but my business philosophy is to only operate during peak traffic periods, and do other people's daily turnover in a few hours.

At the beginning, I first analyzed the passenger flow time, basically there were a lot of people after school in the afternoon, and at seven or eight o'clock I watched the training class workers get off work. The rest of the time people are scattered. So I set my business hours, which is to open at 1 p.m., make products in 2 hours, and officially open at 4 o'clock until 9 p.m.

The customers are very concentrated, and I am busy for a few hours a day.

How profitable is this industry?

The amount of profit depends on the cost**, as well as the retail price. The gross profit on my side is about 60%.

If you open a store, you can basically calculate it according to your local rent, consumption level, retail price, and customer flow.

It still depends on the size of the community, occupancy rate, population structure, and surrounding environment.

A good location is a prerequisite for success.

PerimeterCommunities & SchoolsThe location of the combination is one of the best choices for opening a yogurt bar (even more than the center of the business district in your area), which is sustainable and stable and profitable, and has high comprehensive cost performance.

The business model of the yogurt bar is membership + retail. Taking our own store as an example, during the trial operation of the new store, 200 members can be developed, and each member consumes 200 300 yuan per month. The retail portion is between 500 and 800 per day.

In January, the operating income was 55,000 to 84,000.

After the end of the trial operation (usually 2 months later), a large-scale event can be held for the official opening, which can quickly attract new members and promote the reconsumption and recharge of old members. Half a year later, the store entered a stable period, and generally speaking, the number of members that the yogurt bar can maintain at this time is about 400 500.

Answer: Hello, you can come to the fresh milk bar in the convenience store, but pay attention to the following questions, good location. The front room looks at the location, the so-called location is not necessarily a very large commercial street, the rent is also high, the cost is relatively large, I think a good location is relative to the market of your own store, for example, you open a restaurant, the location you need to have convenient transportation, who doesn't have a car when you go out to eat now? The transportation is convenient, and some good parking spaces at the door are a must.

If you open a fresh milk bar, it is mainly aimed at the permanent residents and students of the community, so it is good to be near the community, and the housing prices are relatively low.

Good product. The front room is a place to sell products, as long as their products are good enough, even if there are few customers at the beginning, slowly everyone will know that good things will become popular sooner or later. Repeat customers and old customers are the foundation of a store, and new customers are the driving force of the store.

Good service. Now that the standard of social living has improved, everyone has also paid attention to service, and polite clerks and polite bosses are the necessities for the long-term development of a store. Make the customer feel that you care about him, a sentence:

You are here, go slowly, brother, something like that may be very ordinary, but the customer will feel that you respect him. The same product, but he can't feel the warmth in other stores. This is the only way to retain old customers, and it is more practical and effective than reducing prices.