What are the types of ads What are the types of ads

Commercial and non-commercial.

The types of ads are as follows:

1. Content: product advertising, brand advertising, concept advertising, public service advertising.

2. Purpose: inform advertising, ** advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising.

3. Strategically: single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, persuasive advertisement.

4. On the media; Newspaper advertising, magazine advertising, TV advertising, movie advertising, online advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, lunch box advertising.

Features of the advertisement:

1. Advertisements should have clear advertisers.

The advertising of commercial advertising mainly refers to commodity sellers or service providers, including enterprises, merchants, intermediaries, terminal merchants and service providers, and advertisers are the initiators, funders and funders of advertisements, and are the source of advertising activities.

2. Advertising is an economic activity.

Advertising is produced with the development of commodity economy, and advertising itself is also a typical economic activity, with the general characteristics of economic activity input and output. Specifically, advertising is a means of marketing for businesses, and advertising is part of the marketing system.

3. Advertising is a kind of information dissemination activity.

Advertising is "advertising", which should convey the information of the advertiser's goods and services to the target consumer group, and has the basic characteristics of information dissemination activities.

4. Advertisements have specific content and forms of communication.

As a unique information dissemination activity, advertising is mainly reflected in two aspects: communication content and form, and the communication content of advertising is mainly creatively conceived advertiser information, commodity information or service information.

5. Advertising is an art of persuasion.

Advertising is ultimately designed to persuade consumers to purchase goods or services by conveying selected and processed information to the audience through the medium.

6. Advertisements have a specific target for dissemination.

Since advertising is a purposeful dissemination of information, advertisers mainly achieve the purpose of disseminating specific information to obtain profits, and must select accurate target consumers, and the target consumers faced by advertising are not necessarily the users of products or services, but as long as they are proposers, influencers, decision-makers, buyers and users, they should be the objects of advertising communication.

1. Content: product advertising, brand advertising, concept advertising, public service advertising.

2. Purpose: Inform advertising, ** advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising.

3. Strategy: single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, persuasive advertisement.

4. Communication media: newspaper advertising, magazine advertising, TV advertising, film advertising, network advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, lunch box advertising.

5. Expression techniques: image advertising, text design advertising, humorous advertising, portrait advertising, audio-visual advertising.

6. Scope of communication: international advertising, national advertising, local advertising, regional advertising.

7. Communication objects: consumer advertising, corporate advertising.

According to different contents, advertisements can be divided into commodity advertisements, corporate advertisements, service advertisements and concept advertisements.

For example, non-economic advertisements that are not for profit, such as announcements, notices and statements of political parties, religions, education, culture, municipalities, social organizations, etc. Economic advertisingAdvertising is a for-profit advertisement, usually a commercial advertisement, which is a means of disseminating information about goods or services to consumers or users through advertising** in a paid way to promote goods or services.

The main form of advertising is to publish, broadcast, set up, and post advertisements within the territory of the People's Republic of China through media or forms such as newspapers and periodicals, radio, television, movies, street signs, shop windows, printed matter, neon signs, etc.

The concept of advertising culture

The sources that constitute the explicit elements of advertising culture refer to the release of information**, that is, advertisers, social organizations or individuals who want to publish advertising information, mainly companies and enterprises in the modern economy and society. The information in the explicit element refers to the information about the goods, services, concepts, or public relations that the advertiser wants to promote to consumers.

The medium in the explicit element refers to the medium through which the advertising information is recorded and preserved, and then the advertising information is reproduced by it. The media and advertising information are inseparable, without the media, advertising information does not exist, and there can be no communication and dissemination of advertising information. The channel in the explicit element refers to the way and channel of information transmission.

Different ads can be selected for different ad messages**.

Legal analysis: The classification of advertisements can be divided into: 1. According to the content of the advertisement, it can be divided into product advertising, brand advertising, concept advertising, and public service advertising.

2. According to the purpose of advertising, it can be divided into informing advertising, ** advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising. 3. According to the strategy of advertising, it can be divided into single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, and persuasive advertisement. 4. According to the communication medium of advertising, it can be divided into newspaper advertising, magazine advertising, television advertising, film advertising, network advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, and lunch box advertising.

5. According to the expression methods of advertising, it can be divided into image advertising, text design advertising, humorous advertising, portrait advertising, and audio-visual advertising. 6. According to the scope of advertising, it can be divided into international advertising, national advertising, local advertising and regional advertising. 7. According to the communication object of advertising, it can be divided into consumer advertising and corporate advertising.

8. According to the main body of advertising, it can be divided into general advertising and retail advertising.

Legal basis: Advertising Law of the People's Republic of China

Article 20: It is prohibited to publish advertisements for infant dairy products, beverages, and other foods that claim to replace breast milk in whole or in part in mass media or public places.

Article 55: Where the provisions of this Law are violated by publishing false advertisements, the departments for market regulation are to order that the publication of the advertisements be stopped, order the advertisers to eliminate the impact within the corresponding scope, and give a fine of between 3 and 5 times the advertising costs, and where the advertising costs cannot be calculated or are clearly low, give a fine of between 200,000 and 1,000,000 RMB; Where there are three or more violations within two years or there are other serious circumstances, a fine of between 5 and 10 times the advertising costs is to be given, and where the advertising costs cannot be calculated or are clearly low, a fine of between 1,000,000 and 2,000,000 RMB is to be given, and business licenses may be revoked, and the advertising review organs are to revoke the advertising review approval documents, and do not accept their application for advertising review for one year.

What are the common types of advertising, advertising I believe we have seen, the so-called "pervasive", then advertisements generally appear in **, let's follow me to see what common advertising types include related knowledge, I hope it can be helpful to you.

Ad type:

1. Use newspapers, periodicals, books, directories, etc. to advertise;

2. Use radio, television, movies, videos, slides, etc. to broadcast advertisements;

3. Use buildings or spaces such as streets, squares, airports, stations, docks, etc. to set up street signs, neon signs, electronic display boards, shop windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums, cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements;

5. Use cars, boats, airplanes and other means of transportation to set up, draw and post advertisements; 6. Mailing all kinds of advertising materials through the post office;

6. Use gifts to advertise in kind;

7. A kind of database marketing using network email, banner, etc. for advertising.

8. Call center, a kind of database marketing.

9. The use of SMS, MMS for advertising, database marketing.

10. Use other media and forms to publish, set up and post advertisements.

Ads can be classified according to different attributes, and the number of types varies according to different classification methods, such as:

1. According to the classification of communication media, it can be divided into three types: print advertising, electronic advertising, and physical advertising;

2. According to the location classification of advertising, it can be divided into two types: sales site advertising and non-sales site advertising;

3. According to the content classification of advertising, it can be divided into four types: commercial advertising, cultural advertising, social advertising, and announcements;

4. According to the classification of advertising purposes, it can be divided into product advertising and public relations advertising, a total of two types;

5. According to the classification of the form of advertising, it can be divided into five types: ** advertising, text advertising, performance advertising, speech advertising, and comprehensive advertising;

6. According to the phased classification of advertising, it can be divided into three types: advocacy advertising, competitive advertising, and prompt advertising.

In addition to the above classifications, there are many other ways to classify ads.

Extended materials: 1. From the perspective of conveying information, advertising is an ancient social phenomenon. From the perspective of human development history, advertising is an ubiquitous and ever-present activity in human society.

Human ancestors began to use gestures, sounds, and firelight for advertising communication, and later invented and used language and writing, expanding the depth and breadth of advertising communication. The emergence of mass communication has brought about another qualitative change in human advertising communication.

2. The universality of the advertising phenomenon and the extensiveness of its role have made many experts and scholars at home and abroad explore the meaning of advertising. Due to the variety of advertising, the advertising model is different, the advertising mechanism has its own strengths, the advertising extension is complicated, and the angle chosen by people's advertising is not the same, and the analysis of the advertising side is even very different, so different theoretical schools of thought on the understanding of advertising are inevitably obsessed. These definitions of advertising in different genres are very beneficial for us to scientifically understand the meaning of advertising because they reveal the phenomenon of advertising from different angles and give us the basic outline of advertising.