What are the ways to identify counterfeit goods?

1. Look for the trademark logo.

Counterfeit and shoddy goods are generally counterfeit famous and high-quality goods. The genuine trademark is printed by regular manufacturers, the trademark paper is good, the printing is beautiful, the text pattern is clear, the color is bright, pure, bright, and the bronzing is fine. The counterfeit trademark is an imitation of the real trademark, often the paper is poor, the printing is rough, the lines and patterns are blurred, the color is not correct, the tone is not distinct, the pattern is not coordinated, and there is no anti-counterfeiting mark.

2. Check the product logo.

The counterfeit and shoddy goods logo is not produced by a regular enterprise, and the outer packaging logo is incomplete, or indiscriminately scribbled, or counterfeit quality award marks.

3. Inspect the unique marks of the commodity.

Some famous and high-quality products also have special marks on their specific parts, such as Phoenix brand bicycles, which have special marks on handlebars, bells, seats, rims, etc. The product names on the packaging of some famous cigarettes and liquor are printed with gravure printing, which has a concave and convex feeling when touched by hand, while the font of the counterfeit product name on the packaging is relatively flat and there is no convex and concave feeling.

4. Check the name of the manufacturer of the product.

Some traditional famous and high-quality goods, named after the name of the place, often have many manufacturers of the same commodity, but there is only one authentic traditional famous and high-quality commodity. For example, the authentic "Jinhua ham" has "Zhejiang Food Company System" and "Jinhua Ham", and although there is a "Jinhua ham" seal, the manufacturer is not "Zhejiang Food Company", and most of them are counterfeit goods.

5. Check the packaging of the goods.

Famous and high-quality product packaging materials, decoration printing specifications, accurate overprinting, clear patterns, vivid image. The packaging of counterfeit and shoddy goods is rough, the pattern is blurred, and the packaging materials are poor. It can be identified by comparing real and fake goods.

Most of the famous and high-quality products are sealed with advanced machinery, which is smooth and clean. The counterfeit and shoddy goods, whether they are genuine packaging or forged packaging, are mostly manually operated, uneven, and often wrinkled.

1. Identify the trademark logo. Famous and high-quality goods generally use registered trademarks, and trademark logos are printed on the packaging"Registration"or"r"Words.

Second, pay attention to the quality of packaging and printing. Generally speaking, the packaging materials of famous and high-quality commodities are more elegant, the packaging and decoration patterns are clearly printed, the image is realistic, the color is appropriate, and the firmness is high. However, because counterfeit and shoddy goods are mostly used as invalid trademark logos or hand-printed logos, they are prone to improper colors, distorted graphics, blurred patterns, untidy seals, and crooked binding and pasting.

3. Pay attention to the instructions on the package. Famous and high-quality goods will be marked on the packaging according to the provisions of the product name, factory name, address, specifications, models, ingredients, net weight, factory date and other descriptions, high-quality goods producers will not and do not have to hide their own situation from consumers; Manufacturers of counterfeit and shoddy goods often deliberately avoid the above content and do not indicate the above content, the most common is that there is no factory name and address"and so on.

Here's how you can distinguish between counterfeit and shoddy goods:

1. Identify the authenticity of the trademark logo and its packaging, decoration and other special signs;

2. Identification through sensory evaluation or other simple means;

3. Test the physical and chemical, health and other indicators of commodities in accordance with national standards;

4. Use the professional expertise of the department, especially the experience accumulated in long-term practice, to identify the commodities produced or distributed by the enterprise or industry.

The characteristics of printing defects of counterfeit trademarks are:

1. Characteristics of ink manuscript defects: the font is not correct, the strokes are thick, the interval is uneven, the handwriting is not clear, the pen is not smooth, the pattern details are omitted, or very rough, the thickness of the pattern is different, the smooth place is not smooth, and the edges and corners of the edge line are not obvious;

2. Characteristics of plate-making defects: there are defects around the printing plate, not smooth, there are differences between plates, the handwriting becomes thicker, the stroke connection is not clear, and the thickness is uneven;

3. Printing defect characteristics: the multi-color pattern is not well connected, the layout splicing is incoherent or the overlapping part is too much or too little, the color of the trademark edge is overflowing, and the place where the print is not printed;

4. Die-cutting defect characteristics: there are uncut fibers outside the trimming edge, there is no common undulation between the trimming edge and the trademark edge, and there are defects at the trimming edge, which is not smooth.

Legal basisArticle 140 of the Criminal Law of the People's Republic of China.

Producers or sellers who adulterate or adulterate products, pass off fake products as genuine, shoddy products, or substandard products as qualified products, and the sales amount is between 50,000 yuan and 200,000 yuan, shall be sentenced to fixed-term imprisonment of not more than two years or short-term detention and/or a fine of between 50% and 2 times the sales amount; where the sales amount is between 200,000 and 500,000 RMB, a sentence of between two and seven years imprisonment and a concurrent fine of between 50 and 2 times the sales amount is to be given; where the sales amount is between 500,000 and 2,000,000 RMB, a sentence of 7 or more years imprisonment and a concurrent fine of between 50 and 2 times the sales amount is to be given; where the sales amount is more than 2,000,000 RMB, the sentence is 15 years imprisonment or life imprisonment, and a concurrent fine of between 50% and 2 times the sales amount or confiscation of property.

1. Identify the trademark logo. Famous and high-quality goods generally use registered trademarks, and trademark logos are printed on the packaging"Registration"or"r"Words. When purchasing goods, consumers should develop the habit of paying attention to the registered trademarks of goods.

Second, pay attention to the quality of packaging and printing. Generally speaking, the packaging materials of famous and high-quality commodities are more elegant, the packaging and decoration patterns are clearly printed, the image is realistic, the color is appropriate, and the firmness is relatively high. However, because counterfeit and shoddy goods are mostly used as scrapped trademark logos or hand-printed logos, they are prone to improper colors, distorted figures, blurred patterns, untidy seals, and skewed binding and pasting.

3. Pay attention to the instructions on the package. Famous and high-quality goods (including imported high-quality goods) will be marked on the packaging according to the provisions of the product name, factory name, factory address, specifications, models, ingredients, net weight, factory date, etc., and the producers of high-quality goods will not and do not have to hide their own situation from consumers; Manufacturers of counterfeit and shoddy goods often deliberately avoid the above content and do not indicate the above content, the most common is that there is no factory name, factory address or only? quot;Made in China"and so on.

4. Pay attention to the choice of shopping places. Regular state-owned large and medium-sized commercial enterprises generally have a relatively strict and standardized purchase management system, and pay more attention to their own goodwill, so they are less likely to buy counterfeit and shoddy goods here, and problems are easy to be solved in a timely manner.