I want to write a promotion advertorial, but I don t know how to start, ask the master, is there any

Advertorials, more suitable for product promotion, not so direct, let your brand get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, soft text is a commonly used way to optimize their own brand, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.

Laimedia.com is still quite reliable, not only the fee is cheap, but also all kinds of ** and self can be selected. The package is included, and the manuscript is published quickly.

You can find Starry Sky Advertorials to help you do advertorial promotion.

It's very simple, which ** do you want to post in? We can send it to you free of charge according to the situation.

Advertorials can have a great promotion effect on a brand, how to write high-quality advertorials that really impress the target audience.

First of all, the method of advertorial, the method is "soft", the essence is in the "text", just like, the difference between "art" and "Tao", there are many ways to write an advertorial, it can be to tell a gripping story, or it can be to share some rich personal experience, but the ultimate goal is to highlight the theme of this writing in the "text", that is, some characteristics of the product you are promoting, so that the audience can enjoy the article at the same time, and invisibly pass on the product information.

However, to clear the fog of layers of advertorials, the most important thing is the sentence, "ideas determine the way out", the expression of writing and language can be exercised through diligent study the day after tomorrow, but a clear idea is the cornerstone of ensuring the production of excellent works, with ideas, there are goals, methods and techniques and so on, which are indispensable elements of advertorials.

1. To write an advertorial, you first need to position yourself, clarify the group you need to face after the article is written, and what you are writing this article for, which is the purpose.

2. After determining the target group and the purpose of writing, you need to determine the title of the article.

3. It is not enough for an advertorial to have a good title, it also needs to be rich in valuable content.

In fact, the promotion of advertorials can be released through a third party, through the following steps:

1. Select ** to publish the advertorial.

This problem seems simple, that is, to find the best that matches the company's products and services, the key is to be familiar with the company, the company is familiar with its own products, but the degree of familiarity is not enough. There are three points to choose from, one is the geographical scope of the company's target customers, the other is the industry in which the enterprise is located, and the other is the advantages and characteristics of the company. If the enterprise is oriented to the whole country, the choice can be spread out in a large way, if it is a city, mainly local portals, of course, can not give up the comprehensive portal, netizens all over the country are concerned about the comprehensive portal, and then there are some industries, make a combination of punches, not afraid that customers can not see.

Finally, the selected ** will be sent to the pothos network and released through the pothos network.

Second, the later effect evaluation.

My money is spent, is it of any use? Every boss thinks. The evaluation of the effect of advertorials is not easy to quantify, and the publication of advertorials will always exist, and it will be disseminated in relevant news or search engines.

Generally speaking, if the press release is included in the news source after the release is issued, it can be considered that the effect is good, of course, for some reason it is not necessarily not bad, some comprehensive portals are not included, but there is a lot of traffic itself, many companies still like to send, because these ** have a reputation in the mouth of users, and users are more trusted. Furthermore, if this advertorial is optimized, even if it is a long-tail word, and it has obtained the homepage ranking, the value of this advertorial will be very high, and the number of visits through search will be doubled, but the article is on people's **, and I can't count specific data.