How to write a high quality advertorial, how to write a good advertorial?

Advertorials, as the name suggests, focus on a soft word, so what kind of advertorials are soft enough to achieve the purpose they want? In order to bring traffic? Recently, Changzhou SEO is also learning to write soft articles, alas, there are really a lot of soft articles that are so easy to write, you have to read more and think more.

Then Lu Feng will talk about how to write a touching advertorial.

Step Method.

Pay attention to the cultivation of writing skills.

If you say that your article has a lot of typos and often uses idioms indiscriminately, it will naturally make readers disgusted, so in daily life, we must learn to write diligently and practice diligently, even if we calm down and write an advertorial one day, so Lu Feng suggests that friends who want to write a good advertorial should have a normal heart and do an ordinary thing to the extreme! Then you will definitely write a good advertorial.

Be clear about your thinking.

Empathy: This method is currently widely used, there is product experience, there is an experience of industry knowledge, there is also a feeling of use of **, etc., through their own experience to describe the advantages and disadvantages of the product or ** that needs to be marketed, so as to make appropriate guidance, of course, these guidance must be very standardized, very reasonable, can not have a hard promotion, so that users can receive! And this kind of experiential advertorial can be combined with different roles to write, because the use of different groups of people has different feelings about the product or **, so that the ideas can naturally flow endlessly!

Craft a catchy title.

Write a catchy headline that reflects the core idea of the article! A good headline should catch the reader's eye. Readers of articles with incorrect articles will be fooled after reading them, and a decent title cannot attract the reader's attention, so there is still a lot of work to be done in setting the title.

Try to put yourself in the reader's shoes and think about what kind of article you would choose when you were faced with a lot of articles to choose from on one page; Think about what kind of headline will catch the reader's eye.

A good advertorial can open the door to hot sales of products with one enemy, so advertorial writing should not be underestimated. But to write a good advertorial, you have to work hard to write and summarize, and the following summarizes a few key contents of writing good software to share with you.

The title is penetrating:The title of an article is like a human face. People don't look at their faces beautifully, how to read the title of the advertorial.

The face is good-looking, pay attention to the good facial features, what is the title of the advertorial? The most important thing is that the title must be penetrating and must be of interest to the reader, who will want to read your content after reading your title. So, how do you catch the reader's eye?

Platinum Planning believes that there are the following elements: 1. Take advantage of the reader's curiosity. Once you have captured the curiosity of readers, are you still afraid that no one will read your advertorial?

2. Ask questions directly. 3. The title is brought to life.

The subject is clear and valuable:Writing an article must have a center and a theme. Everything is organized around this theme.

Since it is the center, it must be clear. Generally speaking, the topic of the article is around the concept of the product, and the content contains a large amount of information, and this information must be valid information, and it must be of considerable value to consumers.

The content should be written in a fun way:Everyone likes to read interesting and interesting articles. In this way, consumers can keep reading and reading the whole advertorial.

So, how can you improve the readability of your article? It's a society with an overabundance of information, so what you write must be something that everyone wants to read, and you can remember it after reading it, and it's best that he can help you promote it. So if you write the advertorial more interesting and valuable, you can achieve such an effect, and you will succeed.

Use the new Internet model to promote, professional new promotion can choose Lai Media Network, Lai Media Network can not only send articles, but also all kinds of soft articles.

If you want to write a good advertorial, you first need to do a good outlining, and do it little by little, because only in this way will your essay have a beginning and an end, and it will look comfortable, but it also depends on what kind of advertorial you write.

Advertorial, as opposed to hard advertising, refers to the "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why the soft text is called the soft article, and the subtlety of doing the soft text promotion is to find the best and push it, so that the user is not subject to the promotion of forced advertising, the perfect combination of article content and advertising, so as to achieve the effect of advertising.

Jin can write an advertorial, in fact, writing an article is mainly to see what the requirements are, you can try it yourself in the early stage, but if you really can't write, you can only find someone to write.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

Highlight the topic.

No matter how long or short the chapter is, it should be centered on a center, so that all the lengths, paragraphs, and even every sentence and word should not deviate from the topic. It is said that the speaker has no intention, and the listener also has intention.

No matter what you write, stick to the topic, don't divide it at will, and stick to the topic, don't let every paragraph, every sentence, every word be out of touch with the topic, no matter how long or short, don't procrastinate.

Pay attention to the beginning. The beginning of the article is very important, also known as the "crested head", Gorky said: "When writing an article, the first sentence is the most difficult, just like the tone in **, which often takes a long time to find." "A good article must have a good beginning.

A straight beginning is an important writing feature.

There are some drawbacks to an overly rigorous essay: you can't rely on the essay to fight a battle when your essay is often too rhetorical, too rule-oriented, and too fluent. When your article is not motivated, it is impossible for people to read it in a hurry, and it is impossible for the article to drive a large number of people, and you can never write just a few articles, you can immediately stand on the ground and get everyone's attention.

Text to be analyzed.

This article should make people look organized. The paragraphs of the article are of importance.

One, two, and three in order. The first sentence at the beginning of each paragraph is usually a summary of what the paragraph is saying. We should take care to eliminate every nonsense and garbage.

Analysis is the focus of this article. The main task is to remove garbage, ensure that there is not a single garbage word in the article, and make the article concise, shocking, and compact. People like to read analytical news because it's so thorough.

When you're ready to write, you have to think of two words – "analysis." If your article takes note of this, readers will love it very much.

Finish with an aftertaste.

** is a tool! Even if you are a small **, you should look for its unique direction. Although the screwdriver is small, it is also a unique tool, but you often can't do without it.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

Advertorials are like hidden needles in the cotton, collected but not exposed, and the enemy is invisible. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials". The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect.

Do advertorial promotion to find brocade and push, if hard advertising is Shaolin Kung Fu from outside; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

Advertorial,In fact, it is very simple to understand,That is, after reading an article, I can't feel that there is an advertising component,Of course, this kind of soft is not a general soft,It requires good writing skills,Ordinary people can't write it,But no one is perfect,A lot of things are not difficult,Just say whether you can insist on writing,Insist on learning,It's as simple as that,Advertorial promotion is looking for brocade with push,I used to know nothing about writing advertorials,It's not that I know how to write.,It's basically a mess of writing.,Not to mention the promotion of advertorials.,Now it's a lot better., And I also know how to find channels for advertorial promotion, which also needs to have something to do with the guidance of others and my own persistence.

As the name suggests, advertorials are "soft" enough!

Let readers read the article with relish and naturally fall into the "trap" of marketing when reading the article.

It will not arouse the reader's disgust, but also play a marketing role.

It's a win-win. So what are the ingredients for the success of an advertorial? Little Lion Brother will give you a look at it today.

Clause. 1. The title of the advertorial.

As the saying goes, half of the article is good, and an attractive and bright title can attract readers and increase the amount of reading, just like a beautiful bag in the window of a shopping mall, which can catch the attention of passers-by and attract them to enter the store to inquire and take a closer look.

The first category: "practical" advertorial titles.

The title of Luo Ji Siwei falls into this category. The title indicates that this is a list of uses that will help you with the knowledge or skills you want to acquire, and that your target audience or readers who need it will naturally click in.

The second category: "eyeball-grabbing" advertorial titles.

Probability theory of "you, the world's best, the best", Mu Juice "see how my mother beats the post-90s junior" 4A advertising proposal network "confirmed the eyes, I met the drama himself", these three belong to this category, the title of the article is incomprehensible, but I want to ** after all.

Category 3: "Immediately following hot spots".

Recently**Birthday, Avengers 3 was released, which can be regarded as a hot topic among young people, and using such popular events as the title can bring traffic to the article to a large extent.

Clause. Second, the content and quality of the advertorial.

After bringing in new readers, the second important step is to make them want to read more. This requires a high level of quality and structure of the article.

The first category: setting up the suspense class.

The second category: straight to the topic, the story category.

Clause. 3. Advertorial typesetting and layout.

Therefore, in the expression of the article, it is necessary to avoid long speeches, and use more forms such as combination, comics, and other forms to express the content and theme of the article dynamically, multi-faceted, and multi-angle, so as to achieve the effect of penetrating the hearts of the people.

For example, in the above figure, the use of first-class comparison, image comparison, etc., to display and elaborate on the product, can allow readers to understand the product or service through a variety of angles and multiple levels. Nowadays, everyone spends more and more time on their mobile phones, but the time for really effective reading is getting less and less, and effectively extracting product information to summarize and emphasize, which can better realize the marketing purpose of the advertorial.