The blue of the ocean, the river and the sea, which was once a smash hit, is now scolded?

The blue of the ocean, rivers and seas that was once a smash hit.

Now it is scolded, and when it is heavily marketed, the fundamental quality problems are not taken into account, and the quality of the wine is uneven. Since then, because there is no strict control of distributors, it has led to a flood of fake wine on the market, which has directly affected the reputation of Yanghe Haizhilan.

Yanghe wine has a very long history, as early as the Sui and Tang dynasties.

It was once selected as a royal tribute liquor, and since then, Yanghe liquor has been rated as a national famous liquor in the national famous liquor selection. In 1984, at the Liquor Quality Competition of the Ministry of Light Industry of the People's Republic of China, Yanghe Liquor also won the Golden Cup Award, and in the 80s of the last century, Yanghe Liquor won a number of national awards in a row, which can be described as in short supply.

In 2003, Yanghe Liquor launched the Blue Classic Series, and took it as the main feature, investing hundreds of millions of advertising dollars every year. The Blue Classic series has attracted many consumers with its unique soft taste, and even scratched the "soft" era of Chinese baijiu.

Since then, Yanghe Liquor has made persistent efforts, and after acquiring Shuanggou, it has risen to the first tier of Chinese liquor. As a popular item, Ocean Blue not only has a soft taste, but also is suitable for any occasion, and it is relatively cost-effective. The blue of Yanghe and Hai was in the limelight for a while, becoming second only to Moutai and Wuliangye.

The famous wine. But since 2017, the smash hit Yanghe Hai Blue has received a lot of scolding.

Yangheji wine. The production speed is extremely slow, and the best-selling has become its fatal point, and the production speed cannot keep up with the sales, which leads to the very unstable quality of Yanghe liquor and the loss of the trust of some consumers. Since then, Yanghe has been exposed to the purchase of a large number of base liquor in Sichuan, which is simply a self-destructive signboard.

Many consumers believe that the changes in the quality of Yanghe wine are caused by the purchase of base wine, and any marketing must be based on quality, without excellent quality, all gimmicks.

After 2017, because Yanghe Liquor's control over the business and distribution of various regions was too loose, many people came up with the idea of selling fake wine. Large quantities of counterfeit wine are put on the market, which not only tastes bad, but even causes headaches after consumers drink it.

discomfort and other symptoms.

Since then, the sale of fake wine has become more and more rampant, and some people have even publicly claimed that "six yuan of Mianzhu Daqu can pour a bottle of sea blue". Consumers spend the same amount of money, but they can't buy goods with stable quality, which directly affects Yanghe's reputation. The situation of selling counterfeit liquor has only improved to a certain extent until now, but the market is still full of all kinds of fakes.

The blue of the ocean, the river and the sea, which was once a smash hit, could have done better, but it has fallen to this. Now the most important thing is to stabilize the quality of goods, coupled with reasonable anti-counterfeiting measures, and maintain a good brand image, in order to continue to go.

First of all, because it is in short supply, and production is less than sales. Secondly, the market control of Sea Blue is relatively loose, and the probability of fake wine is very high, so consumers are very unhappy.

Because the quality of this brand of wine is very poor, there are many fake wines, and the company does not do a good job in market management, which affects this wine.

The main reason is that the quality of the wine is problematic and the quality is uneven.