What are the well known promotion cases of marketing campaign planning?

The event planning and promotion of business services depends on the main model of the market, because you must have a strong product backing as the background to make a wonderful event planning plan, many well-known event planning masters, such as the guest planning has a distinct planning model, is the only all-round planning activity carrier, such as the implementation of celebration activities, exhibition planning and execution, corporate VI design planning, event photography and post-preparation stage lighting, sound, stage art and special effects bring people a new visual and auditory experience.

Paying attention to the acceptance level of the audience is the key to the whole planning, and the right medicine should be prescribed.

Event planning has a deep explanatory function.

The nature of the advertisement itself determines that it cannot be represented in the form of a comprehensive statement; However, with event planning, you can make it clear what the customer needs to express. Therefore, event planning can disseminate the target message of the enterprise to be more accurate and detailed.

Event planner has a public relations function.

The planning of activities is often around a theme, most of which are related to environmental protection, energy conservation and other close to people's lives, can obtain the reputation of consumers: through the development of these themes, to establish a brand image to the greatest extent, so that consumers not only from the product to obtain the use value, but also from the spiritual level of satisfaction and joy: advertising, especially public service advertising can sometimes achieve public relations effect, but far from the effectiveness and three-dimensional of the public relations function of event planning.

Advantage. The economic advantages of event planning.

The traditional form of advertising has entered a mature period, including advertising costs are becoming more and more transparent, the discount margin is very small, and enterprises often need millions of advertising dollars through advertising. In comparison, the cost of a first-class campaign is much smaller than the cost of advertising, but it can achieve results quickly, and at the same time, it can reach consumers more directly and get market feedback in a timely manner.

About seven or eight years ago, silk quilts were not very popular in the countryside at that time, after all, they were a bit expensive, and most of our rural people made their own quilts. One year, during the Dragon Boat Festival, a rumor came from nowhere that my aunt should send a silk quilt to my nephew to eliminate disasters and reduce disasters, and my aunt should also send silk quilts to my nephew to achieve the same disaster reduction (doesn't it sound funny now). But we rural people are superstitious, many women believe this, others are sending to their mother's family to their aunt's nephew, you don't believe it, after all, this kind of thing would rather believe it than believe it, for a while, the streets and alleys, big shops and small stores are selling silk quilts, ** I don't know how much higher than before the rumors arrived.

are buying silk quilts in Lu Raid, (my family received four quilts from two aunts at the time), and even Zen Zhengzhi is buying expensive ones, for fear that they will not be able to send it well and will not be able to achieve their goal. This phenomenon lasted for two or three years at once, and I don't know why it disappeared later!

Now that I think about it, it is too likely that this TM was a rumor deliberately spread by the silk quilt manufacturers at that time in order to sell things, and use the confidence of ordinary people to achieve the purpose of selling goods and making money. It has simply achieved the purpose of being willing to fight and being willing to suffer, and the bad merchants accompany the jujube routine, and they have to keep a snack in case of trouble!

There are many types of branding:

1.Channel promotion is to promote the product to the best business, so that the best business can help promote.

2.Network promotion is divided into ** promotion, product promotion, and trademark promotion.

3.** Promotion, sub-advertising promotion, poster promotion, TV program promotion, road empty billboards, etc.

4.Event promotion, do some industrial and marketing chaos art loss state promotion, free small concert promotion, supermarket free trial promotion, and so on.

There are many ways to promote branding, different industries have different methods, as well as your consumption as a whole, etc., in many aspects, before doing promotion, you should accompany the ruler to do a good job of market research, analysis of similar product information, company promotion budget, and so on.

Hope it helps. Thank you!