What is event planning and what does event planning mean

Clarify the main purpose of this planned event.

In summary, the purpose of the activity can be summarized into three categories.

Brand promotion, traffic acquisition, conversion payment.

Among them, brand promotion activities may be more exposed to the students in the market, while the operation partners may still be exposed to the latter two types of activities.

The main purpose of activities such as new fission, push recall, and group opening is to obtain traffic; The main purpose of various coupons, full discount coupons, etc., commonly used in e-commerce, is to convert and pay.

A good event can only have one main goal. All the operations of the whole activity are in the service of this main goal. There may be multiple objectives involved, but there is certainly only one overall goal.

Don't think about it in the first place, solve it through an event. Let's break down the goal first and see if there are other ways to solve it.

For example, what are the previous new channels? Is there room for improvement in these channels? whether new and effective channels can be found, and so on.

Before you want to do an activity, ask yourself a few questions.

Is this a must-do event?

What is the goal of this campaign? What problems do we need activities to solve?

Are there any resources available for this event?

If the answer is yes, ok, then let's get moving.

How do you plan a great event? Follow these five steps.

Clarify the main target of this event.

I have seen many activities that do not work well, and there is one thing in common, that is, the object of the activity is very vague and not clear enough.

Archery should be aimed at the target, and the activities should be targeted. Only when there is a target can there be a good effect.

In particular, some small activities with a single indicator to improve must not be greedy, the activity object span is large, lacks focus, seems to be large and complete, but in fact lacks the refined operation of the real target user, so the effect of the activity can be imagined.

1. Who are we for?

If you do a recall campaign, then the target of the campaign is the lost users;

If you do a conversion-to-pay campaign, the target audience is those users who do a lot of actions but need to pay for them at the doorstep.

Clarification of the activity object is the basis for subsequent operations.

It is best to make a user portrait of the activity object, and design different activity paths and gameplay methods for different ages, cultural levels, and user habits. I won't go into detail here, but I'll introduce it in detail later.

Event planning: Theme activities based on brand promotion.

Among the many high-brand event planning companies, some people rack their brains for an event planning and can't think of how to plan an event, in essence, event planning is to help enterprises enhance brand awareness and increase market share. The significance of event planning includes: 1. Mass communication, through mass communication, we can expand the popularity of enterprises in the mouth of the masses and make the event newsworthy; 2. Explain the purpose of the activity through the activity, so that the participants can understand the purpose of the activity.

First and foremost, a top-notch event planning company must focus on the engagement and interaction of the audience. Some event planning will also introduce public welfare into the event, so that the planning is to increase the credibility of the society, and on the other hand, increase the popularity of the brand. Therefore, the significance of a word-of-mouth event planning company lies in mass communication, through which the company's popularity in the mouth of the masses can be expanded and the event becomes newsworthy.

Secondly, the significance of the event planning of the Guangzhou event planning company with the brand also lies in the interpretation of its own activities, each enterprise must have its purpose in holding an event, how to explain the purpose through the activity, and the meaning of the planning company's planning activities, a perfect event planning should be able to let the participants understand the purpose of the event, and ultimately enhance the commercial value for the organizer.

The purpose of the activity is determined based on the reason for the activity, so the purpose of the activity can only be confirmed if the reason for the activity is found. The purpose of general planning activities is divided into six types: feedback, team building, customer maintenance, customer development, brand building and attracting fans.

1. The purpose of this kind of planning activity is mainly for the first activity, under normal circumstances, the company will determine the best strategy of this activity in advance, and then launch the activity to sell the product.

2. Team buildingTeam building is mainly for team internal activities, enterprises generally organize employee travel and development in the summer every year, or gather birthday employees together for birthdays, the purpose of holding such activities is to build a team and increase the tacit understanding of team members.

3. Customer maintenanceCustomer maintenance type activities are mainly based on cocktail parties and year-end conferences, and enterprises will hold cocktail parties and year-end banquets for them in order to attract new and old customers.

4. Customer development is mainly for resource docking, industry exchange meetings, and exhibitions, in order to attract and expand more customers, enterprises usually invite people in the industry to get together for resource docking, or hold exhibitions to bring together people who are interested in enterprises.

5. Brand buildingBrand building is mainly based on public welfare activities, although enterprises can not obtain more customers from it, and it is impossible to profit from it, but it can increase the social influence of the enterprise, enhance the credibility of the corporate brand, and play a role in increasing the degree and shaping the corporate image.

6. Attracting fans The main activities for the purpose of planning activities are usually online activities, no matter what kind of online activities or new activities held by the company, they are all to attract fans and strive for greater popularity.

Event planning. The program can improve the company's market share, for the company's corporate propaganda or has a very big role, the event planning program is of great significance, in the event itself, it can play a role in promoting the company to increase sales, the specific role of event planning includes a good mass communication, followed by the function of in-depth interpretation is also very good, and then the function and role in tackling key problems is also very large, and finally it plays a role in the economic value and role can not be ignored.

1. The planning of the event has a good mass communication, which can be said to play an important role. Good event planning can be welcomed by more people, and the participation and interactivity are better, and some event planning will also add some public welfare, which is essential for enhancing the brand value of a company and enterprise.

And word-of-mouth has a great role and significance, so this is a very important aspect.

2. The function of in-depth interpretation is also very good, from the perspective of its own attributes, it has the corruption of advertising itself, which can better express the needs of customers more clearly and clearly, so that the purpose and information they want to convey become more detailed and clear, and become more accurate, so as to get better value and significance in social communication.

3. The function and role of public relations is also very large, and the theme can be said to be very distinct, and it is also very close to the daily life of the majority of consumers, so it can allow consumers to get greater value and role from it, and it is also of great significance for better promotion.

4. The value and role in terms of economy are also very large, and they are very transparent in terms of efficiency, and the effect is very good, and the cost performance is very high on the whole.

1. Event planning has the nature of mass communication.

A good event planner should pay attention to the participation and interaction of the audience. Some event planning will also introduce public welfare into the activities, which is not only combined with the newspaper's consistent credibility and hypocrisy, but also stimulates the brand's reputation among the masses. Even the event itself has a certain newsworthiness that can be disseminated in the first place to attract the public's attention.

2. Event planning has an in-depth interpretation function.

The nature of the advertisement itself determines that it cannot be fully expressed, but through event planning, we can clearly say what customers need to express. As a result, event planning allows for more accurate and detailed dissemination of target information.

Third, the event planning has a poor public relations function.

The planning of activities often revolves around a theme, the theme is mostly environmental protection, energy saving, etc., close to people's lives, can win the reputation of consumers: through the development of these themes, to maximize the establishment of brand image, so that consumers can not only get the use value from the product, but also get spiritual satisfaction and pleasant publicity, especially public service advertisements, sometimes can achieve public relations effects, but the effectiveness and three-dimensional nature of the public relations function of event planning is far away.