What does advertising and marketing planning mainly do?

Marketing representatives in the advertising industry are mainly looking for new customers to create ads for the company.

In the past, advertising was only a brand to spread information through the public, but now the trend has changed, and many advertisers hope to communicate and communicate with the audience through social networks and mobile Internet, such as attitudes towards social hotspots, warm quotations, small stories, micro-movies, and common sense strategies for life. Advertising is no longer like advertising, but has been renamed "content", it has become something that is easier to share, can be reused, is relevant and relevant to users, and is always a topic of conversation by people intentionally or unintentionally.

Advertising is divided into two categories: traditional advertising and mobile advertising. Traditional advertising refers to the setting and delivery of ads within the mobile device, while mobile advertising refers to the mode of insertion on mobile devices (e.g., mobile phones, PSPs, tablets, etc.).

For many enterprises in traditional industries, due to the difficulty of developing the management platform, they will not hire a technical team to develop the management platform. In order to save trouble, the administrator of the enterprise will generally upload the company's propaganda ** to Youku or Tudou for social sharing**, and then lead the uploaded **link back to the enterprise**. These social sharing** are still dominated by their own publicity, constantly inserting advertisements in **, coupled with the unrelated enterprises and even some immoral ** recommendations after the end of the **, which really damages the brand image of many enterprises.

Advertising planning is responsible for the planning of specific plans and contents of advertisements.

According to customer needs, assist in providing pre-sales consultation, customer marketing ideas, and writing customized solutions. Make, sort out and update the industry general case plan. Plan and write Internet integrated marketing plans and project implementation cases, including but not limited to new marketing, event marketing, event marketing, etc.

Responsible for the department's external advertising and advertising packaging. Responsible for the collection, collation and publication of soft articles and advertising materials of cooperative customers and other cooperative **.

Basic requirements: bachelor degree or above, major background in advertising and marketing is preferred. 3-5 years of experience in advertising planning, 4A company background is preferred.

Eager to learn and proactive, clear logical thinking and expression skills, flexible and innovative. Proficient in office software, good service awareness and communication skills, control the progress.

Advertising planning is the overall strategy and tactical planning of advertising.

Advertising planning is specifically responsible for advertising creativity, copywriting, conceiving the overall framework, assisting in advertising production, estimating budgets, planning, market research and product positioning, etc.

Marketing planning is mainly to develop a feasible marketing plan for an enterprise or brand to achieve its goals such as marketing, brand building, and sales growth. Its specific tasks include:

1.Market Analysis: Understand the target market, audience and competitors, analyze market trends and industry development directions, and provide data and guidance for subsequent marketing strategy formulation.

2.Positioning strategy: According to the market situation and product characteristics, determine the positioning and differentiated competition strategy of the brand or product, that is, how to highlight their own advantages and occupy market share.

3.Marketing strategy: Combined with brand positioning and market characteristics, design marketing strategies for different stages and channels, including promotion, activities, channel expansion, etc., in order to improve brand awareness, attract target customers and increase sales.

4.Strategy Execution and Effectiveness Evaluation: Responsible for planning, organizing and executing relevant marketing activities, tracking and evaluating their effectiveness, making timely adjustments and optimizations, and ensuring that marketing activities achieve the desired results.

5.Brand management: brand management through brand image building, brand value communication, public relations activities, etc., to enhance brand reputation and loyalty.

In short, marketing planning needs to comprehensively consider multiple factors such as products, markets, consumers, and competitive environment, formulate a feasible marketing plan, and implement it, so as to help enterprises or brands achieve business goals.

The responsibilities of the marketing planning position are as follows:

1. Do a good job in market research, feasibility study and preliminary planning of the project in the early stage of project development, so as to provide an accurate basis for the company's decision-making.

2. Accurately grasp the market development trend and product development direction, and determine the market positioning and product positioning of the development project; Provide accurate market information for product development and design, and ensure that the products developed and designed meet market demand.

3. The promotion of project planning, the formulation of first-class strategies and advertising creatives.

4. Assist the leader in drafting the company's investment development strategy, investment and development plan, etc., and be able to decompose and complete various tasks according to the project development schedule in an orderly manner.

5. Be able to lead by example to complete important work, and effectively explore the potential of employees, and give full play to the team spirit of the department.

6. The ability to integrate various advantageous resources, strengthen the management of customer relations, and maintain the company's image and interests.

Marketing objectives: 1. The core point of marketing planning is to organically combine the elements of planning to maximize brand equity. The brand identity system, brand strategy and brand architecture are like the constitution, and the marketing communication activities of the enterprise are like the daily political, economic and social activities of the organization and individuals.

2. It is equivalent to taking citizens' daily social activities such as going to school, seeking medical treatment, falling in love, and getting married as the formulation and implementation of the Constitution. Like the responsibilities of the National People's Congress, the responsibilities of the corporate brand strategy management department are first of all to formulate the brand constitution, and then to inspect the law enforcement, that is, to check whether every link of the brand's marketing strategy, advertising and public relations activities effectively reflects the brand constitution.

3. Institutional brand marketing consultants believe that the rapid development of the Internet era has made large, medium and small enterprises no longer ignore the potential market of online interactive marketing, and now it is the first era of network marketing. Marketing planning is also destined to be inseparable from network marketing.

Brand marketing. At a high level, it is to show the image, popularity, and good reputation of the enterprise to consumers or customers, so as to form a brand image of the company's products or services in the minds of customers and consumers, which is brand marketing.

Advertising planning is the overall strategy and tactical planning of advertising. Advertising planning is to consider and imagine in advance the whole process of proposing advertising decisions, implementing advertising decisions, and testing advertising decisions. Advertising planning is in a guiding position throughout the campaign, throughout all phases of the campaign, and at all levels of the campaign.

Advertising planning makes advertising research, goal determination, advertising object determination, advertising creativity and performance, advertising, advertising and advertising effect measurement and other professional work, advertising planning is not a specific advertising business, but the formation process of advertising decision-making.

Hello, "marketing planning is mainly responsible for accurately grasping the development trend of market changes and product development direction, determining the market positioning and product positioning of the development project, its specific responsibilities are: do a good job in the early stage of project development market research, project feasibility study, preliminary planning work, to provide accurate basis for the company's decision-making; Responsible for the promotion of project planning, the formulation of first-class strategies and advertising creatives; Provide accurate market information for product development and design, and ensure that the products developed and designed meet market demand.

1.The purpose of the behavior is different: advertising planning (advertising marketing planning) is to consider and imagine in advance the whole process of proposing advertising decisions, implementing advertising decisions, and testing advertising decisions, and is the overall strategy and strategy planning of advertising.

Marketing planning is based on the marketing objectives of the enterprise, through the enterprise design and planning of enterprise products, services, ideas, channels, so as to achieve the exchange process of individuals and organizations.

2.The core is different: the formation process of the core advertising decision of advertising planning.

Marketing planning is centered on satisfying consumer needs and desires.

1. Understand market positioning and customer groups.

2. Write a planning plan for the project of rock jujube.

3. Coordinate the relationship between all personnel in the process of project implementation.

4, rough Dan dismantling is always late to the ant knot.