What kind of analysis is included in the new product feasibility report?

In general, a new product feasibility report includes an analysis of the following aspects: 1. Market analysis. Analyze the history and development trend of the market, and explain which stage of development the product is in.

** Analysis of this product and similar products. Count the total amount of the current market, the share of competitors, and analyze how much share this product can occupy. Analysis of the characteristics of product consumer groups, consumption patterns and factors affecting the market.

2. Policy analysis. Analyze whether there is policy support or restrictions, and analyze whether there is support or interference from local ** (or other institutions). 3. Target market analysis.

Fourth, the analysis of competitive strength. Analysis of competitors' market conditions, R&D, sales, capital, brand, etc., and analysis of their own market conditions, R&D, sales, capital, brand, etc. 5. Technical feasibility analysis.

The main technical indicators, network structure, goals to be achieved and new technologies such as application systems of the project Technical team, the technical level of the project leader and the composition of the main undertaking personnel The preparation of the material conditions for the current project development work Sixth, the feasibility analysis of time and resources. Is it too late to develop this product and bring it to market as it normally works? Will the personnel be in place in a timely manner?

Can the software and hardware be in place in a timely manner? 7. Intellectual Property Analysis. Consider the following factors:

Are there already patents that would prevent the development and promotion of this product? Can this product be protected by intellectual property rights, and how? What are the problems and suggestions?

It includes the following six items:

First, the name and description of the new product New development and improvement to replace the old product.

Second, the sales plan:

1.**。2.Sales Method:

1) Direct sales.

2) Indirect sales.

3) Deal with intermediaries.

4) Retailers.

3.Market conditions.

1) Customer Category.

2) Competitive.

3) Seasonality.

4) Market development.

5) Advertising plan.

4.Sale**.

1) ** Method.

2) Production and marketing**.

5. Benefit-cost analysis.

For example, the estimated sales volume of the first year of the project: estimated sales, production volume in the current period, output value in the current period, raw material costs, labor costs, manufacturing expenses, depreciation, salary, power, other manufacturing gross profit, finished product inventory, cost of goods sold, operating expenses, wages, advertising, interest, net profit in the current period, accumulated net profit, net profit margin in the current period.

6. Profit analysis (after filling in production).

1.Balance AnalysisBalance Analysis Chart.

Monthly production amount.

Average Selling Price: Variable Cost:

Power fee. Indirect materials.

Direct material. Direct labor.

Fixed expense: Depreciation. Wages.

Other manufacturing costs.

Unit Variable Cost:

Balance yields. Estimate monthly sales.

Operating income. Estimated profits.

2.ROI analysis.

The main elements that need to be analyzed are as follows:

1.Business goals and environment (what resources we have now, what we need to do, what we are missing).

2.User needs and volume (user and market research).

In what scenarios will users have this demand?

How much capacity does the market have? How many people have this need?

How much are users willing to pay? How many people are willing to pay under the market capacity?

3.Segmentation and Competitive Strategies.

1.Did everyone who participated? Who will benefit first?

2.With limited resources, which feature to do first? Which function to do later? How much of an impact does the function done earlier have on the function that comes later? (roadmap of the product).

Summary: Procedure for feasibility analysis:

1.Industry background research.

2.Market background research + user demand analysis.

3.Competitor analysis.

4.Resource + SWOT analysis.

5.Product business model (product model, user model, operation model, promotion model, cost structure, profit model).

7.Product roadmap (MVP plan, optimization plan, financing, product planning).

Market Research + Competitor Analysis = BRD

The first three points are used to output the BRD document, and the last two points are combined to output the business logic analysis report.

The feasibility analysis of functional iteration mainly includes the following five dimensions:

1. User experience.

2. Business indicators.

3. Financial indicators.

4. Technical difficulty.

5. Acceptance.

For example, if you plan to launch a feature on the site, combine it with a 5-factor analysis:

Everyone's level of emphasis on these five considerations is different. In my opinion, the user experience is the most important thing. The second is the financial indicators, too little earnings will cause difficulties for the company.

The third is the degree of acceptance, which determines the scalability of the project. Finally, there is the technical difficulty, unless it is too difficult function, otherwise you can find our engineers to solve it.

The market prospect analysis of new products should not be called "feasibility analysis", but should be called "pre-screening and estimation of the market effect of new products", and if it is a new project that has not been put into production, it should be called "feasibility analysis of new projects put into production".

The main factors for judging the market prospect are as follows:

1. The current situation of similar products in the market, including brand, quality, price, product added value, etc.

Second, the current market competition analysis of similar products, mainly to evaluate the current level of competition and market space.

Third, the cost performance of our company's products, marketing methods, product comprehensive advantages and similar products in the market comparison.

Fourth, from the above three points of evaluation, two conclusions are drawn: one is the living space of our company's products in the current market competition environment; The second is what marketing methods can increase the market share of our company's products.