What should I do if the physical store entry rate is low? What is the best way to solve the poor sal

Then you have to do a good job of your own publicity, if you say to send out flyers, or the decoration is more beautiful, and it doesn't look so expensive, the attitude is better, so that the friends who have bought it feel good, help you publicize.

Check the problem of the product, the shopping guide uses the free time to check the product, is responsible for the store, but also responsible for the customer. Only by giving the best goods to customers can customers be truly satisfied, and the reputation of the store will not be damaged, and a good sales atmosphere will be created for the store.

Why do some people have a bad business in brick-and-mortar stores? What's the best way to do it?

That's all there is to it:

1.The goods sold are not popular. This should be seen by the owner of the store for a period of time, so it should be adjusted as soon as possible, and the discount should not hesitate, and the treatment should be handled.

2.The location of the physical store is not good, and the amount is too small to support the sales scale of the store. This is troublesome, and you should do sufficient research before opening a store.

Now that it's open, you can only do drainage work, and you can do online drainage and offline drainage. Online can be combined with e-commerce to see if it can attract more customers from Tmall (**) or Meituan. Online can also be promoted through Toutiao, WeChat***, etc., but the cost is not low, depending on whether it can be afforded.

Offline is advertising and activities, see if you can attract customers through advertising and **.

3.Environmental factors. The first is the development of e-commerce, its convenience has attracted many customers, and many people do not go to physical stores to buy goods anymore, which is the most serious impact experienced by physical stores.

Second, the economic environment has not been good in recent years, and many people's consumption levels have actually declined.

The sales volume of the physical store is poor, first of all, we should find a way to adjust the product, on the other hand, we should strive to expand the publicity, and at the same time, on the premise of not affecting our own profits, moderately engage in some first-class activities.

The sales of physical stores are very poor, and if you want to increase the sales of physical stores, you should start from two aspects, first, improve the competitive advantage of physical stores.

Second, advertise more and do more preferential activities.

The digital age. If you're still sticking to a brick-and-mortar store. Then it's time to find out if your product is suitable to continue to be physical.

Whether it is a product with a strong sense of experience.

Whether in a busy street.

Whether the marketer is enthusiastic and professional.

How effective is the merchandising and window display of the storefront.

**Whether there is a competitive advantage between the price comparison between the layer and the conventional network.

Whether there are several points or surfaces that have more advantages than the network.

As far as the current ** entity, if you don't reflect much on the market state you are facing, then I still advise you to close the store as soon as possible.

What is the best way to do poor sales in physical stores? First of all, how about the quality of the product? If the product quality is very good. Then do some sales promotion.

Now the physical stores are all affected by the first, and the sales volume is not as good as in previous years, and there is no way to do this. I guess it's the same for everyone. What kind of promotions to make during the holidays to attract customers.

1. Active interception. When the amount is large, let your store staff go to the door to take the initiative to intercept, of course, you must think about how to start introducing yourself before intercepting, so as not to disgust passers-by.

2. The atmosphere is attractable. If you want to actively attract dusty customers to enter the store for consumption, you should first create some consumption atmosphere in the store to attract the attention of passers-by, and then let them take the initiative to enter the store to understand.

3. Product attraction. We often put some more discounted or creative products in front of the store, so that passers-by will come to the store with curiosity and arouse their desire to buy.

4. Create a full atmosphere. In the store, you can find some extras to visit and create a false impression that the goods inside are very popular, which will also attract a lot of passers-by.

5. Quietly horn to help. There are many people who will put some advertising lines or preferential products in some radio speakers, on the one hand, it saves the physical energy consumed by personnel, and it can also continue to attract passers-by.

6. Off-site activities. Do some activities and performances at the door, on the one hand, you can attract a large number of customers, and the centralized discount will drive the performance of the entire product to improve, the effect of shouting is very good, but the cost is large, suitable for large supermarkets.

First, the problem of product homogenization is becoming more and more serious.

The development of the market economy has quietly today, many products have serious overcapacity, for consumers, there are more and more products to choose from, which is a good thing, but for businessmen, it has caused serious homogeneous competition. No matter how big or small the business is, there is fierce competition, and this fierce competition has caused huge pressure on businessmen, and it is natural to feel that business is becoming more and more difficult to do and making money. To solve this problem, we must be good at finding new paths, seeking new and different ways, and daring to take the unusual path.

Second, the industrial structure is in a period of adjustment.

Because of the impact of the Internet, many real industries are now in the adjustment period of industrial structure, some can't withstand the pain of adjustment and close down, and some need to transform and upgrade, so everyone feels that a lot of business is difficult to do. In response to this phenomenon, it is necessary to be good at finding opportunities in emerging industries.

Third, the development of the times has higher and higher requirements for businessmen's ability to make money.

In the past, doing business to make money, relying on courage, relying on hard work, and even relying on gambling, it was possible to make a fortune, but in the Internet era, the era of knowledge economy, this kind of good thing can not be said to be gone, but it is also less and less, the development of the era of the development of businessmen to make money The requirements for businessmen's ability to make money are getting higher and higher, including cultural level, knowledge level, cognition, thinking, vision and other comprehensive abilities. Businessmen whose ability to keep up with the development of the times will naturally become more and more difficult to make money.

Fourth, the logic of making money has changed, and many businessmen are suddenly uncomfortable.

If the logic of making money in the past was mainly to send scum to fight guts and luck, then, under the impact of the new economy such as the Internet, artificial intelligence, new retail, big data, live broadcast, e-commerce, community, platform, etc., the logic of making money has undergone earth-shaking changes, and it will be more and more difficult for businessmen who are outdated in terms of gameplay and logic to make money.

Answer: To develop customers in a store, you must first consider how to attract customers from outside the store to the store. In addition to busy stores, how can you increase the number of in-store visits, and then increase the number of transactions and the average order value?

1. Store VP (Visual Theme): "Seven Seconds Rule", customers only need 7 seconds to determine whether they are interested in the product when shopping. There must be obvious themes and characteristics in the window or store entrance and interior, showing the theme and style of the store's seasonal products, attracting customers to enter the store and arousing customers' desire to buy.

2. Product interception: make full use of people's curiosity and curiosity, and display the unique selling points of products at the door of the store to attract customers into the store. A restaurant in the United States placed a large beer keg in front of the door with a large letter:

3. Change the display: The initial display image of the goods in the store will change due to the sale of some goods. If there are no items in the warehouse that can be replenished immediately, then the salesperson should change the display in time to make the store display appear more harmonious.

Try to put out as many of your best-selling products as possible and place them in a place that attracts customers and is easily accessible.

4. Trying on and taking pictures: Trying on and taking pictures in the store will make passers-by outside the store think that the business in the store is very good, thus generating a herd mentality and increasing the desire to enter the store.

5. Store environment: customers are like moths, with phototaxis, and are willing to go to bright and clean stores, especially cosmetics stores attract female customers, who love beauty more. Many store managers and employees advertise the store as a merit by not turning on the lights and air conditioning during business hours, but adequate lighting and the indoor temperature of the business place directly affect the opportunity to close.

6. Professional knowledge and sales skills: The three main reasons why there are problems in the performance of stores are that they are not familiar with product knowledge, do not know how to understand customers, and do not know how to match sales. Some shopping guides only know how to push up gross profit products and sell the styles that customers specify to buy, but they don't know how to guide customers to consume and carry out customer consultative sales.

In short, in order to solve the problem of store traffic, we must first find the reason for the lack of customer flow, and then prescribe the right medicine to solve this problem. Prescribe the right medicine, I believe your store entry rate will definitely increase!