How to choose a location for a self service hot pot franchise

First of all, we should try to narrow down the scope of the store location, and the specific location of the hot pot restaurant can be obtained from the analysis of the business district and the section of the store that can be opened layer by layer, and as an operator, the first thing to do is to choose for your own brand and project, and exclude those unsuitable store locations, so as to select a suitable store address. More on October 25-27, Season 1910 of the China Franchise & Chain Training Camp.

Secondly, after sharing at all levels, in the process of selecting the location of a hot pot restaurant, the operator should evaluate the characteristics of the customers who come to the store in the business district, and evaluate whether it has the characteristics of the market environment to become a high-quality store through comparative analysis of the equivalent city, the same business district and the same store, and whether the customers in the target business district are easy to approach the store, and whether the hot pot restaurant is opened in the first moving line in the target business district.

There is also the final determination, when the operator selects the location of the hot pot restaurant, it is necessary to inspect and evaluate each more suitable potential store site one by one on the road section that can be opened, and evaluate the location of the potential store site and the nearby characteristics and other key points, all that meet the basic requirements of the store, such as the business area, store width, building height, visibility, whether to increase capacity and other indicators, are included in the store site that can be opened, and at the same time, the state of each potential store site should be recorded, and then the final hot pot restaurant address is obtained through various data analysis.

Hello, Chaotianmen hot pot will answer for you (below, hand-made original).

First of all, if you plan to open a hot pot restaurant, the location is extremely critical, and you must pay attention to the location, and I hope to pay attention to the following details:

1. A place with a large amount of ** may not be a good store (related to the attributes of the crowd).

2. Always grasp your own positioning and don't deviate from it (such as positioning the market, but opening a boutique).

3. Avoid homogeneous competition (for example, if there are several hot pot restaurants nearby, open them yourself).

Fourth, don't choose Internet celebrity quick recruitment brands (through some hype, create false popularity, no historical precipitation of emerging brands).

Fifth, to create characteristics (although the market is large, but the competition is as fierce, to create a characteristic taste and service, stand out).

The significance of joining lies in two points, one is the recognition of the brand base material (to create a customer reputation chain), and the other is whether the brand can help itself to successfully open a hot pot restaurant with sustainable profitability (store opening experience, operation experience, marketing planning experience, etc.).

Above, original, peers please do not copy and paste (otherwise report), such as satisfied, hope, thank you.

1. Where there is a lot of traffic, there are bustling commercial streets.

2. The choice of the city. Jiangnan water towns and desert frontiers prefer hot pot?

3. Pay attention to consumer groups and investigate the per capita consumption level of hot pot around them.

If you choose a location, try to choose a place with a lot of people, such as a shopping street and other prosperous areas, so let's investigate this before doing it.

1.Select Brand 2Site Selection 3Management, marketing.

1.To ** pot franchise store, first of all, you must choose a distinctive hot pot brand, now there are many hot pot restaurant brands, if your hot pot franchise store does not have its own characteristics, it is difficult to survive in the fierce competition. Hot pot should not only have a distinctive taste, but also have a unique way of dining.

Take Shanglao small hot pot as an example, Potato Changshi has the best Hong Kong-style flavor, and the headquarters will also develop different characteristics of the pot base every year, with rich flavors to meet the needs of consumers for different tastes. It uses one person, one pot, and customers can freely choose the dish and the bottom of the pot. Although it is a self-service hot pot, it does not require people to go down to the ground to get food, and they can eat their favorite food while sitting, because it uses a rotary transmission method to present the product in front of customers.

The way of dining is very distinctive.

2.The location of the store must take into account the best quantity, traffic conditions, surrounding environment, store rent and other aspects, such as near the hotel, commercial area, transportation hub and large residential area, etc., these places are relatively large, but the comparison of advantages and disadvantages is also more obvious, the commercial area obviously has the most consumers, but the rent is the highest, the transportation hub is large but there are few repeat customers, the rent near the community is appropriate, and the consumers are relatively few. The location selection needs to be comprehensively considered according to the area of the barbecue restaurant and the economic capacity of the operator, and choose a better location to open the store.

How to open a self-service hot pot restaurant? Those with poor financial ability can choose to be in the snack street, near the school, near the commercial street, and so on. If you are a Shanglao franchisee, you don't have to worry about the store location, the headquarters will help you choose a location.

3.Usually the management of hot pot restaurants is mostly vertical management, and the operators directly manage the chefs, waiters and handymen, and there are many ways to manage the personnel. In terms of marketing techniques, Xunner can do leaflets, bus advertisements, elevator advertisements, event sponsorship, network promotion, broadcasting, etc., its marketing programs are diverse, often in use are to make up for each other, operators can make decisions according to their own consumer groups and financial situation.

How to operate a self-service hot pot restaurant for novices? What are some tips?

1.Taste guaranteed. Taste is the soul of a hot pot restaurant, and it is also an important factor in determining the brand development of a hot pot franchise.

The taste of hot pot is good or bad, but also to a certain extent affects the sales of self-service hot pot restaurants, more pure and delicious hot pot, in order to be more deeply loved by consumers, if the taste of hot pot can bring consumers a different taste, then you can attract more consumer groups, the formation of their own loyal customers, which is very beneficial to hot pot restaurants. Service attitude is the basis for reflecting the quality of service, and it is also one of the ways to display the image of self-service hot pot restaurants, giving consumers the supreme service, making them feel the high-quality service of hot pot restaurants and retaining the footsteps of consumers.

2.The service attitude of the service staff of the hot pot restaurant will also determine the development and customer flow of the hot pot restaurant. Therefore, when the boss fixes the staff, he must give them a systematic training so that they know how to better serve customers, so that the store can develop for a long time.

Hygiene in the store is very important to every customer. Therefore, every customer is willing to ensure the hygiene of the store at all times and enjoy the food in a comfortable environment. Therefore, the clean environment in the store can retain more regular customers.

Be sure to keep the ingredients served to customers clean and fresh. This will not only make customers feel more at ease, but also make more customers have a very good impression of the store. The next time they want to eat a buffet hot pot, the first thing that comes to mind is here.

3.Choose a partner brand according to the taste of the base. Whether it is to cooperate with a brand to open a store, or only to find the wholesale brand and flavor of hot pot base, it is the key to opening a store.

Only if the taste is good, can customers eat hot pot in the store and want to eat it again. They will give Amway to their friends and family, and so on. If it tastes good, they can have both business and reputation.

It is very short-sighted to focus on cost savings in hot pot bases, and many hot pot restaurants have closed down with a change in taste. Therefore, when you choose hot pot base wholesale, you must taste it yourself before deciding whether to buy it, and then don't easily change the top merchant to ensure the stability of the taste.

You can choose to buy some cheap ingredients as much as possible, so that you can get very good benefits, and you can't dip too much, otherwise some people will waste it. You want to choose an area with a lot of people.