The coconut tree that has been in the limelight for 34 years, with a revenue of 4 billion yuan hover

There are a lot of delicious and delicious drinks in this world, all kinds of drinks dazzle everyone, as the veteran brand of coconut water "coconut tree" is known to many people, before this drink was very popular, but now the coconut tree has gradually faded out of everyone's field of vision, the reason why the coconut tree is stagnant, there are three main reasons, the first is no innovation, can not keep up with the trend of the times; Second, there are many types of drinks today, and the competition is fierce; The third reason is that the advertising and marketing of the local flavor has made everyone have mixed reviews about it, which has caused its stagnation.

1. The coconut tree that has been in the limelight for 34 years, with a revenue of 4 billion yuan hovering for nearly ten years, the reason why the coconut tree has stagnated is first of all because it is blindly conservative and does not know how to innovate.

The coconut tree was more popular before because on the one hand its taste is relatively high, on the other hand, the coconut tree is relatively high because of its quality, but the flower is not 100 days red, a taste of the drink can not be popular for a lifetime, the times are changing, and the company has to make changes if it wants to succeed, but the founder of the coconut tree does not understand this truth, so it is gradually forgotten.

Second, because the market competition is fierce now, the old coconut trees will naturally be eliminated by the times.

Looking at the competition in today's food market is very fierce, there are new products on the market every day, all kinds of flavors of drinks are available, everyone is catering to the taste of the public, only the coconut tree still uses that card, naturally to be eliminated by the times, and the sales volume is naturally not as high as others.

Third, in the end, because of its mixed marketing methods, it cannot capture the hearts of the masses, and can only stagnate.

The marketing method of coconut tree is very earthy, and sometimes it will rub the edge, it has been fined by the market supervision bureau more than once, such a marketing method makes some people very disgusted by this, naturally will not buy coconut tree things, this is also a reason why coconut tree sales can not go up, I hope that the founder of coconut tree can correct these problems, and naturally it will be able to rejuvenate again.

The 34-year-old coconut tree, with a revenue of 4 billion yuan, has hovered for nearly ten years, and the performance growth rate of the coconut tree group has also slowed down, and illegal advertising has occurred from time to time. The situation reflects the dilemma of the brand in a deep midlife crisis.

The first main reason is that there are problems with the entire sales volume, the second point is that there are some problems with some operations of the entire market, and the third point is that the network may be underdeveloped, so there is a phenomenon of unsalable.

I think it has something to do with my own reasons, I don't know how to innovate, there is no breakthrough, and secondly, there are a lot of competing products in the market, and consumers have more choices.

I feel like it's not the right way they're streaming, and they've been penalized a lot of times, but they haven't thought about their mistakes either.

Coconut Tree Group is a well-known manufacturer of coconut products in China

Its main business includes the production and sales of coconut water, coconut meat, coconut oil and other coconut products.

The company was established in 1998 and is currently listed on the Hong Kong Stock Exchange.

According to the latest data, the market capitalization of the Coconut Palm Group is about 20.9 billion yuan. The company's outstanding volume is 100 million shares, and the company's current price-to-earnings ratio is about 31 times.

In recent years, the performance of Coconut Tree Group has been stable, the company's market share has continued to increase, its main business income and profit have continued to grow, and its market share has continued to increase. As of the end of 2019, the company's total assets have reached 100 million yuan, and the net profit of dust destruction has also increased year-on-year.

It only takes 3-4 years for dwarf coconuts to flower and bear fruit, and the annual yield is about 80 per tree. It takes 6-8 years for high-seeded coconuts to bloom and bear fruit, and the annual yield is about 40-60 per tree. It fluctuates depending on climate, disease, and other factors.

Tall coconut trees:

This variety is currently the world's largest number of commercial coconuts, the plant is tall and thick, the trunk diameter is centimeters, the height of the tree can reach more than 20 meters, and the base of the stem is expanded"Gourd head"。The canopy is round, semicircular, y-shaped, and consists of 30-40 leaves.

The leaves are 5-6 meters long. The fruiting is late, flowering and fruiting 7-8 years after planting, the economic life span is 60-80 years, and the natural life span is more than 100 years. Dioecious, with different flowering periods, male flowers first, female flowers later, cross-pollination.

All plants are heterozygous. The coconut fruit is larger, and the quality rate of copra is high. Copra yields tons of hectares.

The tall coconut can reach a height of 25 meters, and the short coconut can only reach a maximum of about 15 meters. Tall coconuts live longer than dwarf coconuts: tall coconuts live for about 80 years, while dwarf coconuts only live for about 20 to 40 years. But dwarf coconuts bear fruit early and have high yields.

It only takes 3-4 years for dwarf coconuts to flower and bear fruit, and the annual yield is about 80 per tree. It takes 6-8 years for high-seeded coconuts to bloom and bear fruit, and the annual yield is about 40-60 per tree.

On June 9, according to the official website of the National Enterprise Credit Information Publicity System, Hainan Coconut Water Beverage **** of Coconut Tree Group (hereinafter referred to as "Coconut Tree Group") was fined 400,000 yuan for obstructing social public order or violating good social customs.

Why does Coconut Tree Group keep teaching?

How "spicy" is the vulgar advertising of the Coconut Tree Group?

What do you think of Coconut Tree Group's spicy eye advertisement?

The vulgar advertisement of the Coconut Tree Group is very spicy, I really don't know what this business thinks, can make such an advertisement, is the planning done by outsiders?

In fact, I have already seen this vulgar advertisement on Douyin, they use a beautiful woman's ** as a promotion and publicity, such behavior is not in line with social behavior.

It's very spicy to the eye. This advertisement is really vulgar, and it is disgusting to watch, and it should be stopped.

It's very spicy, and I feel very speechless when I see such an advertisement, and I hope that this kind of vulgar advertisement will not appear again in the future.

Very spicy eyes. Because the advertisements released by this group are particularly vulgar, and there is also a special ** beauty in the advertisement, and the advertising slogan is also very vulgar.

It's very spicy to the eye, and the Coconut Tree Group's ads are very vulgar and bad, so everyone doesn't like it.

It is particularly spicy, the group's advertisements are particularly vulgar, and every advertisement makes people feel particularly uncomfortable.

It's really too spicy to the eyes, especially some of the pictures in it, it's really too explicit, I really don't know how such an advertisement passed the trial, and it's really happy to be punished now.

It can be said that it is particularly spicy, and such advertisements can mislead some minors, and should be stopped immediately. And now it has been punished.

is particularly spicy eyes, and such advertisements are very vulgar, and they also convey positive and negative energy to people, and also show women's particularly perfect bodies.

It is very spicy, and this kind of advertising has caused a lot of boycott and dissatisfaction, so no matter what kind of company advertises, it must have its own bottom line.

It can be said that it is very spicy to the eyes. Because this kind of advertising does not seem to have any logic, and it does not reflect the brand's promotional point at all, which makes people feel disrespectful to women.

It's very spicy to the eye, because this kind of advertising is very pompous and goes against the good customs of society, and it feels very inappropriate.

Worth £4 billionCoconut Tree Group is a professional company engaged in the deep processing of tropical fruits such as coconut in Hainan Province, one of the top ten enterprises in China's beverage industry, and the largest natural vegetable protein beverage production enterprise in China. Coconut Tree Group, formerly known as Haikou Canning Factory, was established in 1956 and has more than 4,000 employees. The products are mainly fruit juice drinks, with world-class production technology and large-scale automated production capacity.

The four leading products of "coconut tree" are coconut palm natural coconut water, coconut tree natural skin bucket mineral water, volcanic precious natural mineral water, and natural mango juice, all of which have been invited to China's state banquet and have received heads of state and dignitaries from more than 100 countries and regions, and the products are exported to more than 30 countries and regions. Coconut palm juice and coconut palm mineral water have both been awarded the title of China Famous Brand Product by the state, becoming the only enterprise in China's beverage industry to obtain the title of "China Famous Brand" for both products.

I believe that many people are familiar with the coconut tree group, the most famous product of this group is coconut water drink, this product with a unique advertising and marketing effect, as well as a strong coconut water taste to create a reputation, so that consumers invisibly remember the coconut tree group's products, it is also a successful business case, and just today when the coconut tree group continues to grow, a recruitment advertisement makes all netizens fry, and even criticizes the coconut tree group for making the recruitment advertisement vulgar behavior, And netizens have been asking Coconut Tree Group to stop their vulgar marketing methods, and this advertisement has affected the social atmosphere. Hope mine can help you!

What did Coconut Palm Group do? Why do some netizens say it's time to stop your vulgar marketing?

Hello, I have seen your question and am sorting out the answer, please wait for a while Hello, I am happy to answer for you, according to the relevant information query, what did Coconut Tree Group do? Why some netizens say it's time to stop your vulgar marketing is: I believe that many people are familiar with the coconut tree group, the most famous product of this group is the coconut juice drink, this product with a unique advertising and marketing effect, as well as the rich taste of coconut water to create a reputation, so that the consumer of big orange nuclear fee invisibly remembered the products of the coconut tree group, and it can be regarded as a successful case of enterprise rolling, and in today's growing coconut tree group, a recruitment advertisement makes all netizens fry the pot, even criticized the Coconut Tree Group for its vulgar job advertisements, and netizens have been asking the Coconut Tree Group to stop their vulgar marketing methods, which has affected the social atmosphere.

Hope mine can help you!

Coconut Palm GroupIt is not currently available.

In recent years, the Coconut Tree Group has repeatedly caused controversy due to its marketing methods, which may strengthen consumers' perception of the brand, but it is not important for the need to solve the limb trillion list.

First, the lack of innovation and other problems of the coconut tree group is difficult to be a long-term solution.

Industry insiders believe that the coconut tree group "insisted on 34 years in Hainan Island.

In the days of "freshly squeezed", the entire coconut water market is ushering in new development changes, and the first-mover advantage of the old coconut water is being dismantled.

In fact, the coconut water market is becoming more and more difficult for coconut palms. The "2022 China Coconut Water Market Analysis Report" shows that with the growth of plant-based proteins.

Beverages cater to healthy consumption, and more and more beverage brands are developing new coconut water products.

Coconut Tai, Happy Home and so on have entered the game, and the first-mover advantage of coconut tree brand coconut water is being dismantled.

In the eyes of the industry, although in recent years "raw coconut latte.

Coconut water flavors are prevalent in new tea drinks, but they have little effect on prepackaged coconut water products such as coconut palms. The coconut water industry has core problems such as high product homogeneity and consumer aesthetic fatigue.

Coconut Tree Group Douyin Live Broadcast:

It is understood that at present, Coconut Tree Group has 10,000 fans on Douyin, from October 1st to 5th.

8 live broadcasts were conducted, and the products sold in the live broadcast were also coconut palm products, such as coconut palm brand coconut water. According to the new Douyin data platform, there are 10,000 people in the live broadcast room of Coconut Tree Group, and 11 products are on the shelves.