What are the positions in charge of marketing in the company called 10?

Looking at the specific company's model, under normal circumstances, the marketing department should be responsible for sales! Now many of them are also called the Ministry of Commerce.

Marketing jobs are generally divided into marketing, sales, and customer service.

The specific market is market planning, market supervision, marketing manager, marketing director, etc., and is the front-end guidance and mid-term service supervision department of sales. The sales category is mainly for business representatives, senior business representatives, business supervisors, sales managers, sales directors and other positions, which are promoted in turn and are specific sales links. The customer service category mainly includes customer service representatives, customer service supervisors, and customer service managers, mainly for the follow-up maintenance and communication of sales business.

There are also the following positions:

Marketing business administrators, marketing plan planners, enterprise market research analysts, enterprise sales representatives, customer service administrators, etc. You can be engaged in market research, marketing management, advertising planning and promotion and implementation and related management work in manufacturing, service industry, information technology industry, financial institutions, non-profit institutions and departments, etc., and can also further study for graduate studies.

The main responsibilities of the marketing department are:

1. Complete the formulation, implementation and improvement of marketing indicators, marketing strategies and plans formulated by the company.

2. Responsible for market research and market analysis, and formulate business promotion plans.

3. Introduce products to customers, negotiate contracts with customers and sign contracts, and ensure that the signed contracts are standardized, effective and feasible.

4. Responsible for the review of regular contracts and the review of contracts with special requirements.

5. Understand the basic situation of customers and the data related to the enterprise, and establish and use customer databases.

6. Responsible for the timely delivery and preservation of contracts and review records.

7. Assist the quality control department to conduct customer satisfaction investigations.

8. Provide market dynamic information for the company's R&D project decision-making.

9. Responsible for the administrative management and performance appraisal of the department. <>

(1) Director of the Marketing Department.

Job Title: Director of Marketing Department

Direct Supervisor: General Manager of the Company.

Direct reports: account managers, artists, department clerks.

Job Overview. Fully responsible for the management of the marketing department, responsible for the formulation and implementation of the company's marketing strategy plan, through public relations, business promotion and various ways to ensure that the company's established operating budget indicators are achieved.

2. Account manager.

Job Title: Client Manager

Direct Supervisor: Director of Marketing.

Job Overview: Responsible for the promotion and sales of the company's guest rooms, catering and other business items, conduct regular visits to customers to maintain good cooperative relations, and assist the department to complete the company's established monthly and annual operating budget by implementing the quantitative index tasks of customer development in various market segments.

3. Art. Job Title: Artist.

Direct Supervisor: Director of Marketing.

Job Overview: Mainly responsible for advertising design, drawing, planning of promotional materials, etc.

Fourth, the marketing department and the clerk of the housekeeping department.

Job Title: Clerk

Direct Supervisor: Marketing Director.

Job Overview: Responsible for the classification and archiving of departmental business and data files. According to the requirements of the department manager, draft relevant correspondence and department reports, make various source market analysis reports, and provide them to managers and sales personnel in a timely manner; Assist the manager to do a good job of monthly and quarterly summaries, and do a good job in sales business statistics.

1.Job Title: Chief of Sales Section.

2.Direct Supervisor: General Manager.

3.Subordinate position: salesman.

4.Key Responsibilities:

Responsible for the daily sales work of the business area of the department, and complete the sales tasks assigned by the company;

Check the sales situation of salespeople and urge them to do their work better;

Conduct inspection and preliminary examination of the first-class merchants selected and declared by the salesman;

Prevent salesmen and merchants from selling across regions.

1.Job Title: Salesman.

2.Direct Supervisor: Chief of Sales Section.

3.Key Responsibilities:

Actively participate in the bidding activities of official vehicles and various order fairs;

Actively contact with various professional mouths to strive for order business;

Warmly receive users to come to the factory to negotiate business;

Inspect and select good ** business to report to the section chief;

supervise and help the best business to do a good job in product promotion and sales;

Actively contact with the vehicle management office to ensure that users can smoothly register and settle down;

Carry out market research, conduct sales market and sales potential of this product, and report it once a month. At the same time, understand the relevant information of similar products;

Assist the Anti-Counterfeiting Office to do a good job in anti-counterfeiting;

Deal with or coordinate the quality problems of commercial vehicles.

Summary. Sales managers can be promoted to general manager up to the highest position, president or CEO.

Sales managers can be promoted to general manager up to the highest position, president or CEO.

How sales managers can improve their own performance.

1.Speak (sell) in a way that the customer wants, needs, and understands, rather than just the way you like it. 2.

Collect personal information and learn how to use it. 3.Build friendships.

People like to buy from friends rather than salesmen.

What is the concept of sales.

The concept of sales is to be able to find out the special benefits that a product can provide and meet the special needs of customers. A process of helping people in need get what they need, and those who work in sales, get moderately paid for this process of exchange.

Both sides take what they need, and each other is satisfied, forming a win-win situation. Sales, in its simplest form, is a thrilling leap from a good or service to a currency. In layman's terms, it is to find people in need and sell things.

Sales is a very challenging job, and every time you close a deal, you will feel a sense of accomplishment.

What are the conditions for sales?

The salesperson must be qualified.

First, to be able to take the initiative to be a salesman who often takes the initiative to contact customers, to wait until "long-term love", and then turn the business relationship into a friendship, after becoming a friend, things will be fine. Salespeople must be qualified.

2. Understand the professional knowledge The salesperson must be very familiar with the professional knowledge of the industry, and be able to handle any concession questions raised by the customer in order to strive for the next opportunity to negotiate.

It is the head of the sales department, the planner and implementer who is responsible for the marketing work, and supervises the sales work in an all-round way.

Some enterprises have a sales department, but with the development of the market economy, the competition is becoming increasingly fierce, competitors are becoming stronger and stronger, and the means of competition are endless, and the sales department has become a department that can only maintain the enterprise, and cannot bear the heavy responsibility of enterprise development, so the marketing department came into being.

Among the large foreign enterprises, the marketing department has long been a pivotal department, and in China, many large enterprises have been established. Even some brand-oriented enterprises have set up marketing branches. Facts have proved that the establishment of the marketing department has long been not only a matter of institutional setting, but has become one of the important decisive factors for the survival and development of enterprises, and its significance cannot be underestimated.

At present, the main reason for the failure or weak competitiveness of enterprises in market competition is that the business concept does not adapt to the changes in the market competition environment, does not pay enough attention to market research, improper market selection, improper choice of growth strategy, lack of strategic planning, etc. The serious deficiencies in these aspects can be greatly resolved through the effective operation of the marketing department.

Responsibilities of the Marketing Department.

1) Correctly grasp the market.

1. Regularly organize market research, collect market information, and analyze market trends, characteristics and development trends.

2. Collect information about real estate, grasp the dynamics of the real estate market, analyze the development of sales and market competition, and propose improvement plans and measures.

3. Responsible for collecting, sorting and summarizing customer information, and conducting a thorough analysis of the customer base.

2) Determine the sales strategy, establish the sales target, and formulate the sales plan.

1. Complete the sales tasks assigned by the company for the purpose, determine the sales target, and formulate the sales plan.

1. Supervise the implementation of the plan and feedback the sales progress to the general manager in a timely manner.

2. According to the selling point of the project (the selling point can be created) and the needs of the target customer, formulate the general direction and general spirit of the advertisement.

3. Improve the real estate marketing planning plan, formulate the implementation system and monitor the implementation results.

3) Manage sales activities.

1. Formulate sales management system and working procedures, and supervise the implementation.

2. Organization, training and assessment of marketing team.

3. Objectively and timely reflect the opinions and suggestions of customers, and constantly improve the work.

The company's sales, performance, personnel training, recruitment, market expansion, store opening, franchise and so on are all responsible.