What is the core competitiveness of an internet marketing company?

In my philistine opinion, the so-called core is nothing that cannot be played and cannot be copied by others. According to Porter's theory, to lead strategically is nothing more than: 1, cost advantage, 2, differentiation, 3, brand.

Of course, Porter added that there is no end to cost advantage -- or performance efficence -- and it's not a strategic thing -- I don't remember which article. I basically agree with this. The domestic processing industry is facing this problem.

For the Internet, the cost advantage, if everyone is engaged in the country, this is basically not much different.

Differentiation: This thing is good. No one has me, of course, you can ask for a price.

However, with the copying ability of the Chinese, the differentiation of such a model is basically no pickaxe. Look at Sina, it's slower than people on the blog, and you're ahead of the shot. But this differentiation is not just an idea, a model, but has a certain technical threshold.

It's more bullish. Such as Baidu, such as Douban.

Hearing this, someone is going to ask, Sina is the last to come, doesn't it rely on marketing capabilities? This statement is biased. I think SINA is leading the way thanks to the huge traffic of the portal and the strength of the brand. Of course, it has also done a good job at the specific operational level.

Branding: This is the most important thing. Google's brand is relatively good, and my little ** is worse. However, the brand is not just a few letters, but the values and market positioning that are conveyed behind it.

Helpful, thanks.

Data analysis capabilities, data insights.

The core of network marketing:

First, it is important to find your own position.

To be clear about your own positioning goals, this is the initial planning of network marketing, and it is also the first necessary condition for core thinking, which can open up the unfavorable situation in the initial stage.

This positioning should meet the needs of your own business, and clarify the company's own focus in marketing promotion, that is, why I want to do this, who is the object of this service, and those companies will have an adverse relationship with me, and what kind of results must be achieved by the company.

Second, from the perspective of users and needs.

When the company's products are marketed, the sales object of the product should be determined, either to do luxury goods or to do popular products, everyone's demand for products and economic conditions are not the same, and the company's grasp of this balance point will have an impact on the sales of our products. It is necessary to accurately echo the psychological thinking of customers and achieve perfection. The positioning of the enterprise plays a leading role in the survival of the enterprise.

3. Remember not to do it blindly and directionally.

The effectiveness of online marketing depends on the content of your promotion. If your online promotion does not meet your expectations, then it is likely that you do not have an accurate analysis of the promoted content, which is a common phenomenon in the promotion industry.

When marketing and promoting, it is not to blindly follow the trend to promote, but to accurately define your keywords, and don't be greedy and chew too much. For **, ** traffic is more or less basic, and what we need is high-quality customers.

Fourth, a single channel is highly risky, and the whole network is marketed.

Enterprises should improve their awareness of the Internet, do not look at these things narrowly, and always feel that these things are far away from themselves, which will have resistance to the Internet. The basis of network-wide marketing is to have a high understanding of the Internet and be able to adapt to a certain degree of Internet change. At the beginning of the promotion, it is necessary to choose the ultimate benefit of the brand, so that it is more comprehensive and feasible in the promotion.

The four major positioning of network marketing

1. Product feature positioning: know what the core competitiveness of the product is, which is usually what we call the selling point.

2. Product crowd positioning: We must know who our products are sold to. Analyze the consumption tendency of the corresponding customer groups.

3. Product market positioning: We need to know what our product share is in the market and who our competitors are. As the saying goes, knowing oneself and knowing one's opponent is invincible.

4. Network marketing methods to give way to reputation: according to the selling point of the product, customer group analysis, competitors and market analysis to choose our own network marketing methods.

1. Network marketing is not the best promotion and SEO

Network marketing is not network promotion, promotion, not search engine optimization, the core of network marketing should be: "supply and demand through the Internet for an exchange behavior" The basis for the existence of this behavior is that this exchange through the Internet is beneficial or more beneficial to both parties, including the exchange of information. Wang Yihui believes that one end of the network marketing chain is the first side, one end is the demand side, the first side is looking for the demand side through the Internet, and the demand side is also looking for the first side through the Internet, and in this chain, the demand side is located in the chain handle, only by grasping the "handle", that is, grasping the needs of users, in order to grasp the initiative of this chain.

Therefore, the essence of network marketing is a kind of management, which is based on the management process of the Internet economy, taking the needs of target users as the starting point and the Internet as a tool.

2. Network marketing is not a unilateral act of the first party.

Network marketing can not be achieved by relying on a few sets of ** software, if you can rely on a few ** software can achieve network marketing, then there is no difference between the state of the eyes, and the rain will also rain gold bars. Software can barely be called online marketing, not marketing, and software is a nasty way of promotion.

Wang Yihui believes that the content of network marketing is the exchange and exchange of information between supply and demand, and network marketing is not a unilateral act, but how to ensure the smooth flow of two-way communication and exchange, and ultimately achieve the goal of network marketing.

3. The primary job of network marketing is not promotion.

The first job of network marketing is not to rush to promote your products and services through the Internet, but to position your products and services in the context of the network economy.

Wang Yihui believes that in the era of network economy, the positioning, design and development of services and products, the objects of network marketing, can be carried out through the Internet, and target users should be allowed to participate in the positioning, design and development of products and services.

In the era of traditional economy, the user's personalized needs are difficult to meet one-to-one, but the network economy will make a revolutionary change in the status quo. From the earliest Dell computers to the current personalized customization**, it fully shows that users can participate in the design and development of products through the network.

The core of network marketing is to meet the needs of potential customers and maximize profits.

The core of online marketing is to attract potential customers into our sales channel through the right marketing tools and strategies, and maximize the company's revenue while meeting customer needs. The purpose of network marketing is to promote products, services or brands to potential customers through Internet channels with targeted marketing means and strategies, and guide them to complete purchase behaviors, so as to achieve the business goal of sales and profit growth.

Online marketing can use search engines, social networks, emails, advertising and other forms to display and promote products or services, attract customers' attention and build brand image. At the same time, it can also track and analyze user data and trends, adjust marketing strategies, improve marketing effects, meet customer needs, and enhance enterprise competitiveness and market share.

Advantages of online marketing

1. Network media has the characteristics of wide range, fast speed, no time and geographical restrictions, no time constraints, detailed content, multi-first transmission, vivid images, two-way communication, and rapid feedback, which can effectively reduce the cost of enterprise marketing information dissemination.

2. There is no store rent cost for online sales. And it has the function of direct sales of products, which can help enterprises reduce inventory pressure and reduce operating costs.

3. The Internet covers the global market, through which enterprises can easily and quickly enter the market of any country. In particular, the Second Ministerial Conference of the WTO decided not to impose tariffs on the Internet before the next Ministerial Meeting, and network marketing has set up a green channel for enterprises to enter the international market.

4. Network marketing has interactivity and depth, which is different from the traditional one-way communication of information, but the interactive communication of information. Through the link, the user can get more and more detailed information from the relevant website of the manufacturer with a simple click of the mouse. In addition, users can directly fill in and submit ** form information through advertising space, and manufacturers can get valuable user feedback information at any time, further reducing the distance between users, enterprises and brands.

At the same time, network marketing can provide further product inquiry needs.

1. Platform technology, innovation ability, 2. Risk control ability, 3. Operation ability.