Consumption psychological barriers appear as soon as shopping, how to overcome common consumer psych

When people are shopping, there will be a psychological barrier to consumption.

This is also a common consumer psychological disorder, if you want to overcome it, you must use the right way ** and guidance, this is more of a psychological disease, more understanding of some psychological knowledge, will help people solve problems.

For girls, shopping is the happiest thing, want to analyze from the psychological aspect, generally shopping is prone to impulsive situations, and people will also have an obsessive-compulsive color when consuming, these are the need for guidance and **. One can get to know about shopaholics.

Some of the characteristics, when you see something you like, you like to buy these people are shopaholics, and after buying, there are self-blame and regret, and this feeling is also fleeting, and they will be thrown into the next shopping battle.

This situation is that there is a unique possessiveness of goods, and there is a root cause of a kind of pressure, which may be the pressure in the career, or the pressure in work and life, and there is a feeling of involuntarily, shopping becomes their catharsis and release negative emotions.

a kind of channel. In work and life will feel some helplessness, these women also want to control something, shopping is also a very good psychological need, so that many people are particularly crazy when shopping, and some girls are also addicted to shopping, which has become an irrational way of consumption.

For this kind of people with consumer-type psychological disorders, it is necessary to reduce stress, which is also a way to solve this kind of symptoms, and also recognize the **in** of their own pressure, so as to be able to find a suitable method for themselves and actually solve this kind of problem. For people to solve anxiety in a timely manner, but also to solve confusion in a timely manner, for extroverted girls, you can find friends to talk to, through behaviorism.

It is also possible to alleviate the way, and you should make a plan for yourself in advance, so as to consume reasonably.

Stick to bookkeeping, stick to bookkeeping to grasp the consumption situation of each month, and at the end of the month, check whether you have impulsive spending.

I think you can go to a psychiatrist to solve this psychological problem of your own. Or buy a book about it.

If you want to overcome the psychological barrier of consumption, you can talk to your friends, vent your heart, go out for a walk, let your mood relax, or choose to shop online.

Hello, common consumer psychology: (1) Vulgar psychology is to follow the local customs, and the convergence psychology of consumption behavior. (2) Synchronous psychology is what we usually call comparison psychology, the same social class, there is a tendency to learn from each other in consumption behavior.

3) Beauty-seeking psychology refers to people's psychological tendency to pursue beautiful things in consumption activities. (4) The psychology of seeking fame refers to the psychological tendency of some consumers to improve their social status with the help of brand-name products. (5) Seeking Difference: This is a psychological phenomenon opposite to the psychology of conformity, pursuing a consumption tendency that is different from the social popularity.

6) Curiosity refers to the pursuit of certain consumers for products that are not common in the market. (7) Preference psychology refers to the persistent pursuit of certain special consumption activities by some consumers. (8) Convenience psychology refers to the psychological phenomenon that consumers choose commodities mainly from the perspective of functional convenience.

9) The psychology of price selection refers to the special attention of customers to the best when choosing goods. These psychological types do not belong to different people, but exist in the minds of each consumer to varying degrees. When a product satisfies a certain type of psychological need of a customer, it will induce his motivation to buy.

10) Loneliness psychology is more than homesick during the festive season, especially for lonely people who work hard outside, the Chinese New Year often makes them feel lonely, at this time, shopping can make them feel satisfied and relieve their loneliness. Because shopping is a kind of enjoyment, there is not only a crowded lively atmosphere, but also the warm service of the salesperson, a sense of God arises spontaneously, and the sense of loneliness is naturally not dissipated. (11) Venting psychology is often more common among women who are not satisfied with their career or family life.

Venting your frustration by shopping is strictly an act of revenge. (12) Herd mentality: Visiting shopping malls on holidays has become an important activity for many people during the holidays, especially during the Chinese New Year, which is often a time period for major shopping malls to discount ** activities. In such a situation, we tend to be influenced by the herd mentality and shop blindly.

At the same time, the habit of long-term holiday shopping has created an emotional rendering. When you are in a situation where you are competing for discounted items, you are often emotionally contagious. Since emotional contagion is a collective behavior, it is difficult for individuals to control their emotions from the group, which leads to irrational consumption.

13) Shoppers Psychology "Shoppers" is a mental illness in which people feel very bored and unhappy when they don't shop, and there is always a sense of dissatisfaction that they can't understand. When shoppers flare up, people can also become restless and don't know what to do. However, once they enter a mall, or walk into a place where they can make a purchase, these people become excited, show great enthusiasm for the goods around them, and even buy their newfound prey regardless of their financial means.

There is a herd mentality, a differentiation mentality, a comparison psychology and a realistic mentality.

Consumption caused by herd psychology is not advisable to blindly conform to the herd.

Seeking difference is not worth advocating for the sake of being different.

This kind of consumer psychology is unhealthy.

Truth-seeking consumption is a kind of rational consumption.

Summary. Hello pro consumer psychology measures have the following points First, hesitation, whether to buy or not to buy is like my friend when shopping, will often hesitate and cause her not to place an order to buy immediately, she will have concerns, worried that the use of this product after buying is not good, may be because of their own thinking steps mistakes. At this point, I need someone to serve as a counselor.

For this type of customer, we can't recommend the product directly immediately, but try to make the customer express his concerns, and then prescribe the right medicine to eliminate his concerns, and at the same time communicate with the customer from time to time to say to the customer: This product is quite suitable for you. Second, the problem of pickiness, thoughtful thinking This kind of customer thinking is very thoughtful, they will put forward the existing shortcomings in the convenience of goods or services, and then reflect to the clerk, the most common is "the quality of your clothes is not good, the workmanship is not meticulous at all" and so on.

To treat this type of customer, we must guide the customer's attention to other advantages in time, and use the advantages of other products to gain more recognition from customers. Today's customers pay more and more attention to the workmanship, brand and consumption of goods to bring psychological pleasure to themselves, after all, it is now an era of customer first and service first.

Hello pro consumer psychology measures have the following points to touch the family fiber First, hesitation, whether to buy or not to buy is like my friend when shopping, will often hesitate and cause her to not immediately place an order to buy, she will have concerns, worried that the use of this product after buying is not good, may be because of their own thinking steps mistakes. At this point, I need someone to serve as a counselor. To treat this type of customer, we can't directly recommend the product to laugh and imitate it immediately, but to find a way to let the customer express his concerns, and then prescribe the right medicine to eliminate his concerns, and at the same time when communicating with the customer, we must say to the customer from time to time

This item is quite suitable for you. Second, the problem of pickiness, thoughtful thinking This kind of customer thinking is very thoughtful, they will put forward the existing shortcomings in the convenience of goods or services, and then reflect to the clerk, the most common is "the quality of your clothes is not good, the workmanship is not meticulous at all" and so on. Spike lead treats this type of customer, we must timely direct the customer's attention to other advantages, and use the advantages of other products to obtain more recognition from customers.

Today's customers pay more and more attention to the workmanship, brand and consumption of goods to bring psychological pleasure to themselves, after all, it is now an era of customer first and service first.

If you encounter a vague problem, you should ask in time, get a lot of effective information, I hope it can help you!

The psychological factors that affect consumers' purchasing behavior mainly include the following aspects:

1.Cognition: A consumer's perception of a product or service, including knowledge, understanding, and impressions of the product or service. These perceptions influence their purchasing decisions.

2.Emotion: Consumers' emotional state and experience, including their favorability, trust, and happiness about products or services, will affect their propensity to buy and ruin.

3.Personality: Factors such as consumers' values, interests, and personality traits that influence their purchasing behavior.

4.Social influence: Consumers get inspiration and advice from the perceptions of those around them, and get motivation and confidence in making decisions, so social influence also influences purchasing behavior.

5.Attitudes and intentions: Consumers' attitudes towards products or services, including whether they are willing to buy and how much they are willing to spend, can influence their purchasing behavior.

6.Perception and needs: Consumers' sensory experience and perception of goods, as well as their needs and expectations, can influence their purchasing decisions.

8.Motivations and values: Consumers' motivations and values influence their choice of products or services, such as some people may value ** more, while others may value quality or brand more.

These psychological factors are not completely independent, they interact with each other and work together to influence consumers' purchasing behavior. By understanding these psychological factors, businesses can better understand consumer needs and expectations, allowing them to develop more effective marketing strategies to meet them.

1. Cognition: including consumers' knowledge, understanding and impression of products or services. Consumers' knowledge and perception of a product or service will affect whether or not they choose to buy.

2. Emotion: Consumers' emotional state and experience will affect their purchase decisions. Consumers' favorability, trust, and happiness with a product or service affect their propensity to buy.

3. Personality: Personality refers to consumers' values, hobbies, personality traits and other factors, which will affect consumers' purchasing behavior.

4. Social influence: Consumers get inspiration and suggestions from the opinions of those around them, and get motivation and confidence in decision-making.

5. Attitude and willingness to bend: Consumers' attitudes towards products or services will affect their purchasing behavior. Factors such as whether consumers are willing to buy and how much they are willing to spend will affect their purchasing behavior.