Psychological analysis of girls shopping, what are the shopping psychology of girls?

When women shop, they also consider the practicality and functionality of the product. They are more willing to buy goods that can meet their actual needs, such as beauty products, household products, health foods, etc. Women also like to buy products that have a certain functionality, such as multi-functional appliances, smart watches, etc.

Women also consider social and relationship factors when shopping. They enjoy shopping with friends, sharing their experiences and experiences, and they also enjoy shopping to maintain social relationships and strengthen interpersonal relationships. Shopping has also become an important way for women to socialize and socialize.

In short, what girls want most is a very complex and diverse question, involving a variety of consumer psychology and shopping preferences. For businesses, understanding the needs and choices of female consumers and providing goods and services that meet their needs is an important way to achieve business success. Fluid destroys pulsation.

The shopping psychology of girls is:Thorough and calculatingThe essence of Dazzle's social lifeThe spiritual height of greed for small and cheapThe vanity of the penchant for comparisonThe popular psychology of seeking novelty and differenceWait a minute.

1. Thorough and calculating

Women are calculating, unlike men. Men are very direct in calculating the price-performance ratio of the product, while women are extraordinarily meticulous and almost exhaustive. Women are good at calculations and spend a lot of energy on it, although it is not worth saving so much money, but women are often happy to die, and this happiness may not be understood by men.

2. The essence of Xuan's social life

It is common for female friends to say to people "Xuan", look at the fact that I bought this, this dress was bought in a shopping mall yesterday, or meet a female friend and see another person, where did you buy these shoes, how much does it cost? Eh, what kind of mascara do you use, love to dazzle and compare with each other, it's not just vanity on the level.

Rather, it is a socialized essence of life. Think about it, whether a man or a woman has to tidy up before going out every day, but women are tidying up + dressing up, just one more step.

Third, the spiritual height of greed for small and cheap

Due to the limited economic conditions and unlimited demand, people expect to use the most preferential **, enjoy the best service, or spend less money to consume more services. It's not just women, it's actually the common psychology of consumers. This is also why when shopping malls can take advantage of Christmas, New Year, Spring Festival and other festivals to engage in product discount activities, crowds flock to it.

Fourth, the vanity psychology of liking comparison

Generally speaking, women's vanity is stronger than that of men, especially the vanity psychology of comparing, which is to some extent an upward desire, when it cannot be satisfied, it often affects people's normal emotions, and the enthusiasm of work and life is to be dampened.

Fifth, the popular psychology of seeking innovation and difference

The popular psychology of seeking novelty and difference is the consumer psychology with the main purpose of pursuing novelty, peculiarity, fashion and differentiation of goods and non-commodities, and its core is "fashionable" and "popular".

Reluctant to care about old, backward, local old brand products, full of fantasy, eager for change, eager for beauty, quick to accept new things, generally not too concerned about the value of goods and the level of **. This kind of consumer psychology of seeking innovation and difference mostly belongs to young women with good economic conditions and emotional (impulsive) consumers.

Women spend impulsively when they are angry.

Easy to impulsive spending, consumption can eliminate all their worries.

The performance of impulsive consumption, but it also depends on the figure and aesthetics, as well as personal character, simply impulsive, may have a lot of money, this satisfaction can not be expressed. General self-confidence also has a lot to do with it.