Soft decoration market research report, soft decoration design market analysis

Soft decoration complex accessories is a new industry subverted the limitations of home stores and decoration industry, the formation of a set of inherent recognized business model, including interior effect design, furniture accessory selection, customization, placement, installation, construction and accessories after-sales service and other links, has been a new business model to break through the traditional decoration enterprises.

1. There is still a certain distance between the soft decoration design and the ordinary consumer groups.

Ordinary residential consumers rarely have access to soft decoration design, and only a few tooling or high-end home improvement companies have a special soft decoration department. For most home improvement companies, they do not have their own soft decoration design team, and it is usually the interior designer who leads the owner to buy soft decoration accessories. It is mainly based on designers, dealers and home furnishing manufacturers.

2. There is a lack of professional practitioners in the soft decoration market.

The level of practitioners in the soft decoration industry has been improved slowly, and many textile and garment enterprises have extended the development of home textiles, taking the development of home textiles as a new growth point, but the professional soft decoration market has not yet been formed. In addition to the Jushang China soft decoration accessories institutions in western China, there are only some home furnishing markets, and there are very few specialized soft decoration units.

3. Lack of professional soft decoration designers.

Due to the relatively short time when the soft decoration market consumption is hot, it is usually the interior designer who leads the owner to buy soft decoration accessories, so there is a great lack of professional soft decoration designers, "there are many halfway monks in the market."

Since the official birth of the home decoration industry in 97, with the improvement of customer demand, new requirements have been put forward for the home furnishing industry, and the role of interior designers in the market has undergone great changes. The market demand is quietly changing, and "light decoration and heavy decoration" has changed from the pursuit of fashion to the demand of the public, thus forming a huge market demand. It can be said that with people's higher and higher requirements for the living environment, home accessories designers are gradually becoming popular in the market.

In the next decade, the decoration industry is undergoing profound changes as the real estate industry replaces the rough house with an incremental rate of 30%. The home furnishing market will dominate from interior designers to interior soft decoration designers (also known as soft decoration accessories designers). Where there are products, there will be a stage for home accessories designers to show their skills.

The career prospect of soft decoration designers is bright, and with the fierce competition of corporate brand strategy, the role of residential soft decoration designers in promoting brand and sales has been widely recognized. China has become the most important international market, home accessories culture in the country has a broad space for development, so soft decoration designers in the country will get more and more attention, facing huge market demand, become a scarce talent favored by various home decoration companies and decoration institutions. Soft decoration designers in the enterprise, has a "artistic temperament" that is different from its imitation brother and its commercial talents.

Therefore, in the next few years, soft decoration designers will have a very broad space for development.

Shengnuo Jiacheng soft decoration accessories design training since 04 began to do market research, after more than two years, according to the real market project summed up a set of soft decoration accessories course system suitable for direct application to the project operation, and obtained the national copyright and independent intellectual property protection.

During the one-month study, each student must be able to independently operate a complete accessory design project, put into practical work, and graduate.

Welcome to the company to participate in the soft decoration accessories experience activities every Tuesday and Thursday to learn about it on the spot. The most recent class will start on October 10. The 67th Soft Da Decoration Accessories Design Class.

Answer: How do I create a market research questionnaire?

The following points are summarized:

Clause. First, the key fiber can be through the form of market research, including the research and data analysis of market products, can start from the cycle changes and nature of market products, can be from the market product market probability and share of the share, in order to classify the collection and sorting of market research, and the purpose of investigation and analysis.

Clause. Second, in the process of market research, in the form of questions and answers or diversified forms, for the market products with a keen point of view to capture the demand and trends of products, in order to analyze data or sample collection of various market products.

Clause. 3. In the process of market research, we should pay attention to the sales channels and channels of products, as well as the core competitiveness of market product research and development and technology development, so as to broaden the global vision and continuously explore the new concept of marketing marketing model.

Clause. Fourth, in the process of market research, in the form of classification and sampling, for the comprehensive probability and parameter value of the product, in order to carry out new product research and market analysis, in order to comprehensively investigate and inspect the comprehensive index of the pass rate of the product, in order to optimize the market probability of the product.

Clause. Fifth, in the process of market research, in combination with the analysis and specific requirements of marketing management personnel, in order to effectively do a good job of staff and deployment plan for market research work, with the scale of marketization and standardized operation process, with market researchers actively participate in the practice of work, for the feasibility of market research draft imitation, make an exemplary guiding role.

Clause. 6. Combine the actual situation of market research, as well as market research data and market product investigation and research, in order to revise and improve the manuscript of the market research theme report, and finally write a market research report with heart. Thank you!