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As follows:
1st place: Viya Viya
**The number of fans exceeds 10,000, and the number of fans index is 1000. **Conversion index 1000. The annual income exceeds 30 million. During the 618 period in 2020, the total turnover driven by Weiya.
More than 500 million yuan, ** live broadcast.
In the first half of 2020, the total turnover exceeded 13 billion yuan.
Second place: Xin Youzhi.
The number of fans in Kuaishou is 37.13 million, and there are 19 live broadcasts in November 2020, with a ** amount of 100 million yuan. The purchasing power of a single fan.
Arrived at Yuan, which was the first primary anchor for Kuaishou to bring goods, and was re-elected as the first for four consecutive months. Previously, Simba.
In April, 60,000 orders were sold in 10 minutes.
Third place: Li Jiaqi.
Lipstick Li Jiaqi, the number of fans of the first brother has now exceeded 10,000. Fans are asking for an index of 1000. **Conversion index 1000.
The annual income exceeds 20 million. On January 7, 2020, the amount of public welfare live broadcast exceeded 10 million yuan, and on January 24, 2020, 71.4 million yuan was collected and donated for Wuhan refueling public welfare project.
4th place: Sydney Cherie
The anchor is among the top 10, with more than 10,000 fans calling for an index of 1000. **Conversion index 985. The annual income exceeds 20 million. Sydney.
Since the beginning of his junior year, he has operated his own "Mrs. Money" ** store, with a net income of 100 million yuan in 2017 in Forbes.
Our country is shortlisted for elites under 30 years old.
Fifth place: Sanda brother.
The number of fans in Kuaishou is 46.99 million, and there are 56 live broadcasts in November 2020, with a ** amount of 100 million yuan. The purchasing power of a single fan has reached Yuan, ranking second among the top streamers of Kuaishou and Goods.
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The ranking of live streaming needs to be looked at by platform, taking Douyin as an example, the top rankings in the past month are:
1, Luo Yonghao.
2. Mr. Dong.
3, Qiu Yingying.
4. Rainbow couple.
5, Jia Nailiang.
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Live streaming platforms include **, Douyin, Kuaishou, JD.com, Xiaohongshu, etc.
1、**
**Live streaming is a consumer live streaming platform launched by Alibaba in 2016, which is a new e-commerce consumption model that provides product choices for live broadcasters and merchants with a choice of goods. The traffic of live streaming is very large, because it has very accurate purchase traffic, so the conversion rate is relatively high.
2. Douyin
Douyin Live is an e-commerce platform under Douyin, which is committed to becoming a platform for users to discover and obtain good prices and good things, and many Douyin creators provide users with a personalized and efficient consumption experience through rich content forms such as short ** and live broadcast.
3. Kuaishou
Kuaishou e-commerce is a live broadcast e-commerce sales platform under Kuaishou Technology, which brings consumers a different shopping experience through live broadcast and short-term multi-channel monetization. Kuaishou Store is an e-commerce service tool launched by Kuaishou, aiming to provide good transaction services for the platform.
4. JD.com
JD Live mainly promotes the e-commerce pan-entertainment marketing model, leading the upgrade of the e-commerce live broadcast track through ecological construction, infrastructure empowerment, and content quality. JD Live is committed to establishing a sound and healthy ecosystem of institutional talents, opening up global traffic, breaking the dilemma of live broadcast traffic, and treating large and small anchors equally, setting up a new trend for the live broadcast industry.
5. Little Red Book
Founded in 2013, it is a popular social platform for modern young people to share their lives. Xiaohongshu users can record their lives in the form of short**, **, etc., share their lifestyles, and form interactions based on interests, and the current content quality has covered information sharing in the fields of beauty, mother and child, reading, sports, tourism, home, food, and hotels.
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At present, the more well-known platforms for bringing goods are as follows:
1.Vipshop: It is not only an e-commerce platform, but also has a live streaming function.
2.Pinduoduo: China's third-largest e-commerce platform, it also has a live streaming function.
3.Direct disadvantage filial piety e-commerce: It mainly provides live streaming services, and provides sellers with services such as live broadcast rooms and live broadcast tools.
5.Live streaming: Its live streaming platform.
6.Kuaishou e-commerce: The e-commerce platform launched by Kuaishou also has a live streaming function.
8.JD Live: JD.com's live streaming platform for renting drafts.
These platforms have different advantages and characteristics, and sellers should choose the right platform according to their products and needs.
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At present, the most popular live streaming platforms include ** live broadcast, Douyin live broadcast, and Jingdong live broadcast.
1. Live broadcast
**The advantages of the live broadcast service platform have gradually become a popular online shopping platform for consumers at this stage. According to the live broadcast room talents, most users were attracted to the live broadcast room to consume. When consuming in the live broadcast room before the draft, the online anchor can generally give fans enough special discounts, and improve the active atmosphere of the live broadcast room according to discounts, buy one get one free, etc., so as to achieve the purpose of respecting and selling goods.
At this stage, many stores have settled in the **live broadcast and brought goods in the live broadcast room.
2. Douyin live broadcast
Most of the Douyin live broadcasts are Douyin experts who use their popularity to do live broadcasts, generally according to the method of "small ** + live broadcast room" to bring goods to make money, and the consumer group is relatively young and has a strong purchasing ability.
Douyin short** can now also open a professional account with goods, and some big coffee shows the Douyin artifact according to the small**, and in this way makes users more willing to consume. In addition, most of the live broadcast rooms are still dominated by fan gifts.
3. Jingdong Live
For fans of JD.com**, buying things on the JD live broadcast service platform is also a more reliable way to consume. Users can watch the live broadcast and purchase at the same time, which is very convenient. At this stage, Jingdong Live also has a professional celebrity live broadcast room, which has attracted the attention of fans and users of many big-name stars.
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With the development of the e-commerce industry, more and more merchants now choose live streaming, and there are many platforms related to live streaming in the domestic market, and each platform also has its own characteristics and advantages. Which platform is easy to do live streaming? Which platform do novices choose to make money by doing live streaming?
Here are three of the most common live streaming platforms, if you are interested, you can learn about them.
1. Douyin live broadcast.
Douyin is considered to be the late involved in Internet celebrity delivery among the major platforms, and so far it has only become a category of beauty.
Advantages: large traffic, the highest open rate and dwell time on the platform. The cost of traffic acquisition is low.
Cons: Douyin's traffic is almost impossible to privatize. For example, the more "algorithm-oriented" a platform is, the less likely it is to form a mountain and become "fan stickiness".
2. Live broadcast.
The birthplace of the live streaming trend is **live broadcast,Although it is not an independent app,It's just an internal function; **The biggest category of live broadcast is clothing, followed by beauty, and then mother and baby, food, jewelry, etc.
Advantages: relatively accurate traffic, convenient online shopping, trust in the platform, and high transaction rate for newcomers.
Disadvantages: It is difficult for newcomers to obtain free traffic, and the competition for live streaming is fierce.
3. Kuaishou live broadcast.
Kuaishou has been engaged in live broadcast since 2017, and at the beginning, it was a two-legged walk of "rewarding and bringing goods", although it started later than **, but the amount of money was faster than **. Later, ** live broadcast received more attention from Ali, probably inspired by the success of Kuaishou - it proves that live broadcast can be very big and become mainstream.
Advantages: the platform is less managed, the sale of goods is short and fast, the users are diversified, and there are people to buy any goods. The best thing is that Kuaishou is not taboo for Internet celebrities to "privatize" traffic, such as directing their own WeChat groups and Weibo.
Disadvantages: The traffic is relatively inaccurate, and because of the platform, the transaction rate is relatively low.
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The development of e-commerce live broadcast is in full swing, but the essence of business has not changed much, before the fire was TV shopping, and now people's eyes are focused on the mobile Internet, so the e-commerce live broadcast platform is just a conversion of a platform. But if you want to gain something, you must adapt to the current environment and use your energy on e-commerce live broadcast.
So what are the more popular live streaming platforms now?
1. Live broadcast**Originally, it was an online shopping platform, after its live broadcast was opened, it was also carried out around shopping, and the anchor could promote his products "above board" through this live broadcast platform, because** was originally to buy and sell products, and people who came to** watched the live broadcast have psychologically accepted the concept of shopping, so the conversion rate of **live broadcast is relatively high.
2. Kuaishou live broadcast3. Douyin live broadcastFourth, the next live broadcast platform
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The current delivery platform has a relatively large traffic of **, Kuaishou, and Douyin, and if you want to find a delivery platform, you generally choose from these three. If you are a food brand and have a store in **, it is recommended that you do a good job of **live broadcasting, followed by using Kuaishou and Douyin to sell goods.
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Douyin, Kuaishou, **, Mi88, etc., many channels can bring goods, but some of them need to have the number of fans in order to open the link to bring goods.
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There are more than a dozen live streaming platforms, but there are only one or two that can really bring goods.
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I think now as long as the platform that can sell things can be live, and then bring the goods, what**, Pinduoduo, Jingdong.
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There are many live streaming platforms, so if you choose, you must choose a platform that suits the tonality of your product and the characteristics of the anchor.
In order to better help you do a good job of live broadcasting.
At present, it is a better live broadcast platform.
Pinduoduo.
Jingdong Douyin. Kuaishou watch live broadcasts.
Mushroom Street Little Red Book.
Love shoppingThese are some of the more commonly used live streaming platforms.
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Douyin, Kuaishou and other platforms can bring goods through live broadcasts.
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Hello, there is Huya live broadcast, as well as Douyin live broadcast, these platforms are all available.
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Douyin, Kuaishou, Sichuan pepper and so on are too much.
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Yingke seems to have made a new platform called Zhitaotao.
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You can go to the Mi88 platform. It can help merchants choose the most suitable influencers for content marketing more accurately. Create a marketing layout that integrates the market and culture for merchants.
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There are ** live broadcasts, mushroom streets, red bean live broadcasts, and Douyin live broadcasts, all of which can be learned and seen, find one that suits you, good luck.
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**Live broadcast Douyin live broadcast Kuaishou live broadcast to ensure ROI delivery.
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What are the platforms for live streaming? There are many to look at.
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