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The difference between Douyin store and shop window is: different shopping experience, different nature, different supply of goods, different opening conditions, different transaction paths, and different suitable people
Douyin Xiaodian is similar to the merchant's own store, with an independent operation background, and the merchant sells its own products and obtains profits. The Douyin window, unlike the Douyin store, does not have an independent operation background, and the mode of merchants selling goods is also based on distribution and commissions. The similarity between the two is that they serve the same Douyin account and share traffic.
Douyin Xiaodian has an independent backstage, so merchants and buyers also conduct transactions within the platform. The Douyin window needs to jump to a third-party platform for trading according to the product information**, leaving a lot of trouble.
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For novices with 0 foundation, it is more suitable to open the Douyin product window first.
If you don't have a little supply and operation experience, then it is recommended that you open the Douyin window first. After opening the Douyin window, you only need to upload the products of other people's stores, and you can get a certain commission once the transaction is made. Opening a Douyin store requires a certain amount of operational experience, and if you don't know how to operate, it is difficult for the store to make a profit.
To put it simply, Douyin stores are more suitable for those who have certain resources and experience in the e-commerce industry. The Douyin window is more suitable for people who want to settle in Douyin to start a business, and the threshold of the Douyin window is simpler.
Shop Window and Small Store are two e-commerce tools launched by Douyin. After the creator settles in Douyin, he can open a Douyin window or Douyin store through personal or corporate real-name authentication. Douyin Showcase and Douyin Store are two different traffic monetization models on Douyin, so their operation and profit models are not the same.
Activation conditions
1. The certification threshold of Douyin stores is higher than that of Douyin windows, and Douyin stores with complete information can be purchased directly on Douyin without jumping. The threshold of Douyin window is low, and you only need to send ten ** plus real-name authentication to open it.
2. The Douyin store needs to have a certain number of fans, which must be greater than or equal to 300,000. The information must be complete, and it must have third-party platforms such as **, Tmall and JD.com.
3. **The store must meet the requirements of opening the store for more than half a year, the store level is up to standard, and the store score must meet the rules of Douyin e-commerce; Tmall stores must meet the requirements of opening stores for more than half a year, and the store score meets the requirements of Douyin e-commerce; Jingdong stores must meet the requirements of opening stores for more than half a year, store stars of 3 stars and above, user evaluation, logistics speed, and after-sales service must meet the specified requirements.
4. In addition to the number of fans on Douyin greater than or equal to 300,000, it is also possible to have 100,000 fans of watermelon, volcano or Toutiao.
5. The entry conditions of Douyin window are not as strict as those of small stores, and the threshold is low. Douyin has enough 10 Douyin** plus real-name authentication to open the Douyin window. Merchants can share the products they have purchased on Douyin and add them to their own windows to complete the basic product sharing.
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1.Activation conditionsThe threshold for Douyin store certification is high, and special categories have to find a small store service provider to open, and they also need to pay a deposit.
2.Features:Put **Jingdong link in the product window, and users need to jump to a third-party platform to buy products when they click in.
Douyin store does not need to jump to a third-party platform, and the transaction can be completed directly in Douyin, which greatly increases the operator's commodity transaction volume.
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