What is the design concept of the Winter Olympics logo?

The 2022 Beijing Winter Olympics is a major landmark event at an important historical juncture in China, and an important opportunity to showcase the country's image, promote national development, and invigorate the national spirit. Successfully hosting the Beijing Winter Olympics and Paralympics is a major event for the party and the country, and is a solemn commitment of our country to the international community. With less than 100 days to go, let's take a look at the Winter Olympics logo.

The emblem of the Beijing 2022 Winter Olympics (Winter Dream) is the symbol used in the 24th Winter Olympic Games, which is mainly composed of three parts: the emblem graphics, the text logo, and the Olympic rings logo.

From November 20, 2016 to November 30, 2016, the Beijing 2022 Winter Olympic and Paralympic Winter Games Organizing Committee (hereinafter referred to as the Beijing Winter Olympics Organizing Committee) solicited proposals for the design of the emblem of the Beijing 2022 Winter Olympics from the world. On November 4, 2017, the emblem of the Beijing Winter Olympics was approved. On December 15, 2017, the emblem was officially released.

The top half of the emblem of the Beijing 2022 Winter Olympics depicts the shape of an ice skater and the lower half of the heroic appearance of a skier, reflecting the concept of the two major sports of ice and snow held in China. The sleek and rhythmic lines in the middle represent the rolling hills, the race field, the snow slides and the festive ribbons, adding a festive visual feel to the emblem.

Winter Olympics logo design concept 3: Zhuolu city logo image design announced to help the 2022 Winter Olympics!

Zhuolu (Zhangjiakou City, Hebei Province) from April 2018, all levels, departments, units, enterprises, schools, etc. in the county began to use a new image logo design. In order to help the 2022 Winter Olympics and Winter Paralympics be held in Zhangjiakou, improve the city's taste, highlight the characteristics of Zhuolu, polish the two business cards of Zhuolu with ancient civilization and Qianli Sangganwei Fuzhuolu, and host the second Tourism Development Conference of the city. It has gathered a number of industry expert resources to cooperate and systematically improve Zhuolu's urban visual image, agricultural product planning and other projects.

Since 2017, Zhuolu has been committed to building a continuous belt of the capital's world urban agglomeration, taking the opportunity of the urban dual cultivation pilot to coordinate the urban spatial layout, plan every street and every building, integrate cultural characteristics, and reflect the elements of the Winter Olympics. Comprehensively promote the expansion and upgrading of the county, speed up the construction of Sanggan Ecological New Area and Huaxia Happiness New Town, and strive to form a scale within three years and become a window of Zhuolu's urban image. The Huangyangshan City Park and the water system around the city will be fully launched to improve the urban ecology, form an ecological integration and harmonious coexistence between the city and nature, and make every effort to create a smart city and a provincial-level civilized city.

The image logo is extracted from many elements such as Zhuolu's geographical features, history and culture, landmark buildings, etc., and finally standardizes the aesthetic design with the three basic elements of deer image + Zhuolu Chinese and English + the place where the story begins.

The IP image of Zhuolu City is designed with the image of the deer as the theme, and it is also used as a carrier for the entire city brand to speak to the outside world. The anthropomorphic form display makes it have human movements and demeanor, integrates various linear visual symbols in the ancient Kaiyuan period and images, and produces a certain affinity and flexibility, and at the same time has historical and cultural heritage, reflecting the differences and particularities of Zhuolu's geopolitical culture from the side.

The next step for Zhuolu will be to promote the use of new city brand identity (logo), visual identity system (VI) and urban IP, as well as the development of cultural and creative products.

The emblem of the 2022 Winter Olympics "Winter Dream" is inspired by the Chinese character "winter", using the art form of Chinese calligraphy, integrating the thick oriental cultural heritage with the international modern style, presenting a new image and new dream of China in the new era, and conveying China's unremitting efforts and beautiful pursuit in the new era to host the Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, promote the development of ice and snow sports in the world, and make new contributions to the international Olympic movement.

The design concept of the logo of the Beijing Winter Olympics is to use the art form of Chinese calligraphy to integrate the heavy oriental cultural heritage with the international modern style, presenting a new image and new dream of China in the new era, and conveying that China in the new era will do a good job in the Beijing Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", and realize the dream of becoming a sports power.

The logo of the Beijing Winter Olympics and its meaning are:

The logo of the Beijing Winter Olympics is a leap, the main body of the emblem is a Chinese character "winter", the glyph is composed of ice and snow sports tracks and fluttering ribbons, below is the Olympic ring logo, English beijing and 2022 are listed on both sides of the "winter", the whole picture reflects the meaning of "Beijing 2022 Winter Olympics".

The flowing and rhythmic lines in the middle represent the undulating mountains, the race field, the ice and snow slides and the festive ribbons, adding a festive visual feel to the emblem. The emblem of the Beijing 2022 Winter Olympics integrates Chinese cultural heritage, modern international style, and Winter Olympics characteristics, vividly demonstrating the style and cultural charm of contemporary China.

Beijing Winter Olympics theme slogan:

On September 17, 2021, the theme slogan of the Beijing Winter Olympics and Paralympics was officially released - "together for a shared future".

"Together" shows the strength of human beings in the face of adversity, and points out the way to success in overcoming difficulties and creating a future. "For a shared future" expresses humanity's vision for a better tomorrow and conveys confidence and hope.

"Together for a Shared Future" is an attitude, an initiative, and a plan of action, advocating the pursuit of the common goal of unity, peace, progress and inclusiveness, and is China's propaganda of the Olympic spirit of faster, higher, stronger and more united, expressing the common desire of the world to work together towards a better future.

Together for the Future", China's sincere invitation to the world conveys the beautiful expectations of the 1.4 billion Chinese people: under the inspiration of the Olympic spirit, we will work together with the people of the world to help each other and create a better future.

The above content reference: Encyclopedia - 2022 Beijing Winter Olympics.

It should be to make China more developed.

The emblem of the Beijing 2022 Winter Olympics (Winter Dream) is the symbol used in the 24th Winter Olympic Games, which is mainly composed of three parts: the emblem graphics, the text logo, and the Olympic rings logo.

The meaning of the logo of the Beijing Winter Olympics is:

The emblem of the Beijing 2022 Winter Olympics uses the art form of Chinese calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and new dream of China in the new era, and conveying China's unremitting efforts and beautiful pursuit in the new era to host the Beijing Winter Olympics, realize the dream of the Winter Olympics, realize the goal of "300 million people participating in ice and snow sports", realize the dream of becoming a sports power, promote the development of ice and snow sports in the world, and make new contributions to the international Olympic movement.

In terms of the selection of specific elements, the upper part of the graphic shows the shape of the skaters, and the lower part shows the heroic posture of the skiers. The smooth and rhythmic lines dancing in the middle represent the undulating mountains, the arena, the ice and snow slides and the festive ribbons, adding a festive visual experience to the emblem and symbolizing that the Beijing Winter Olympics will be held during the Chinese New Year.

Terms of Use. The copyright, trademark right, special sign right and other exclusive rights of the emblem of the Beijing 2022 Winter Olympics belong to the Beijing Winter Olympics Organizing Committee. Except as otherwise provided by laws and regulations, without the permission of the Beijing Winter Olympics Organizing Committee, no unit or individual may use the emblem without authorization, nor shall it be used in a deformed manner such as splitting, distorting, tampering or tampering with the emblem, or using the emblem as a component of other patterns.

The emblem of the Beijing 2022 Winter Olympics is the instant recognition mark of the Beijing Winter Olympics, which appears as a visual image in the competition scenes such as tickets, venues, and sportswear, and is also used to develop commemorative stamps, badges, *** and other franchise goods.