Nike and Puma have lost money this year?

Yes, Nike and Puma have lost money this yearIn 2020, the sports equipment industry is a bit difficult. Under the domino influence of the epidemic, the latest financial reports of the world's giants have more or less encountered some problems.

The first is Nike, the big brother of the industry, whose financial report for the fourth quarter of fiscal year 2020 released on June 26 this year showed that the quarterly revenue was 100 million US dollars, a year-on-year decrease of 38%, and the single-quarter loss was 100 million US dollars (more than 5 billion yuan).

Puma's financial report for the first half of 2020 showed that sales declined, and the final half-year net loss was 59.4 million euros (about 500 million yuan).

Puma lost 800 million! Under Armour loses 4 billion! Nike lost $5.5 billion, and its market value fell by $12 billion! Li Ning, the light of domestic products, made a profit of 100 million yuan in the first half of the year!

In the context of the sales winter brought about by the epidemic, Nike and Adi have been impacted, but only Li Ning is still strong.

Li Ning **** (announced the group's results for the first half of 2020 today, the financial report shows that due to the impact of the new crown epidemic, Li Ning Group's revenue in the first half of 2020 was 100 million yuan, a year-on-year decline; Gross profit increased from 100 million yuan in the same period last year to 100 million yuan, and the group's overall gross profit margin decreased by one percentage point. In terms of net profit, the profit attributable to equity holders of Li Ning Group in the first half of this year was 100 million yuan, a year-on-year decrease.

According to Netease Finance, compared with the performance of Li Ning Sports, the recent situation of international sports giants Nike, Adidas and Puma is not ideal, Nike lost a total of 100 million US dollars (about 5.5 billion yuan) in the first quarter of this year, Puma lost nearly 100 million euros (about 800 million yuan) in the second fiscal quarter, and Under Armour's loss in the first quarter was also as high as 100 million US dollars (about 4 billion yuan).

Profitably despite the impact of the pandemic.

For the first half of this year, behind the profit of 100 million yuan, Qian Wei, the new co-CEO of Li Ning Group, pointed out to NetEase Finance that with the gradual control of the domestic epidemic, the company's performance in May this year has a clear recovery trend, but after June, affected by the unstable epidemic in some parts of the country, the recovery trend of passenger flow has slowed down.

In response to the uncertainty of the epidemic, the company implemented the basic principle of opening up sources and reducing expenditure to control inventory. In the first half of the year, in terms of open source, we actively expanded online and offline channels to maximize business opportunities; At the same time, in terms of cost control, the company re-evaluated and adjusted each expense, and carried out corresponding cost control. There is still too much uncertainty in the overall market this year, but we will do our best to improve the net profit margin for the whole year."

See what you like. The two brands have different emphases (of course, running shoes and skateboard shoes are made by any sports brand), Nike focuses on basketball shoes, while Puma focuses on racing shoes. Because the purpose of the shoe is different, the function is naturally different, depending on what you want.

Basketball shoes focus on shock absorption and ankle protection, so the sole is thicker and the shoe shape is wider, which will definitely be more comfortable to wear.

Because racing shoes are used for driving, they basically don't need shock absorption, but their soles need to be non-slip. Because it is necessary to ensure the precise foot feeling when pedaling, and to be able to move as flexibly as possible in the narrow driving space of the racing car, its sole is very thin (the ones sold in the mall are already thicker than professional racing shoes), the shoe shape is slim, the upper is very low, and it is tightly wrapped around the foot, which makes it not as comfortable as basketball shoes for daily wear, but it is also more stylish than basketball shoes from an aesthetic point of view.

**In terms of top, Puma is nearly 200 dollars cheaper than Nike. I'll send you the picture and show it for me. The question is added to the feeling that I put it on and I will know it at once. Personally, I like Nike, it's actually pretty much the same, it's just Nike

Puma and Nike are of the same grade.

Puma and Nike are both very well-known sports brands in the world, and in their chaos, Puma focuses on hip-hop style and graffiti style, and mainly promotes racing series and sailing series; Nike, on the other hand, focuses on minimalist style and fashion style, and mainly promotes sports series and casual series, all of which have achieved very good results in their respective sales fields.

Nike and Puma are both world-class, and there is no gap between them. Although from the perspective of sales alone, Nike's sales will be a little higher than Puma's sales, but this does not mean that Puma's grade will be lower than Nike's, because the quality of their sneakers is almost the same, and the gap between the two sales is mainly in their own sales market.

Brand honors for Puma and Nike

PUMA is a famous German sports brand founded in 1948, which has won honors such as "2018 Top 500 World Brands", "2020 World's 50 Most Valuable Apparel Brands", and "2021 Forbes Global 2000".

Nike is a famous American sports brand founded in 1972, and it has won honors such as "2023 Forbes Global Blockchain 50", "BrandStar Awards 2022 Brand of the Year", "2020 Forbes Global 2000" and other honors.

Nike and Puma belong to the same class.

Nike is an American sports brand, founded in 1972, in the brand positioning is a high-end grade, mainly including clothing, footwear, sports equipment and other products. Nike has always made it a proud mission to inspire every athlete in the world and provide them with the best products, and the first invention of air cushion technology has brought a revolution to the sports world. Sneakers made with this technique protect the athlete's knee well to reduce the impact on the knee when landing on the ground after a strenuous workout.

Puma is a German sports brand, founded in 1948, its main design and provision of professional sports equipment, products covering running, football, golf and even racing and other fields, has a first-line appeal and influence in the world. After years of development, it has become a sports brand favored by young people, and the perfect streamlined design and color matching of the product make many young people love it, and it belongs to the high-end grade in brand positioning.

Nike's Brand Story:

In 1958, then-founder Fernet Oregon State University track and field team athletes, returned to teach in Portland after graduation. In 1964, Knight and his coach Bowerman each invested $500 to establish a sneaker company, named Blue Belt. In 1972, Nike was founded.

It was founded as Le Cordon Bleu Sports, which was invested by current Nike President Phil Knight and coach Bill Bowerman. At the 2016 Nike Innovation Summit in New York, Nike President and CEO Mike Parker announced that Nike was entering the "era of personalized athletic performance", with NikeAir cushions optimized and NikeFlyKnit moving to a new dimension. <>