How to join the Haidilao hot pot branch?

Haidilao is a large-scale cross-provincial direct catering brand hot pot restaurant mainly operating Sichuan flavor hot pot and integrating the characteristics of hot pot from all over the world, the full name is Sichuan Haidilao Catering Co., Ltd. ****, founder Daniel Zhang, founded in 1994. As of January 2020, Haidilao only has directly operated chain hot pot restaurants, and there are no franchise stores.

In 1994, Daniel Zhang, chairman of Haidilao, and his friends, four people partnered to establish a hot pot restaurant called "Haidilao Hot Pot City" in Jianyang City, Sichuan Province, when there were only four tables in the hot pot restaurant. Now Haidilao has more than 100 directly operated chain restaurants in China, South Korea, Japan, Singapore, the United States and other countries. As of October 2019, Haidilao's market value was HK$200 billion.

Haidilao is known for its good service attitude. Because there are many diners and there are often queues, the restaurant provides free manicures, shoes, and hand care for customers who are waiting; Complimentary drinks, snacks and fruits. And the waiters come from all over the world, you can find fellow service, and the attitude is very enthusiastic.

The service is considerate, and there will even be a special person in the bathroom, including turning on the faucet, squeezing hand sanitizer, handing paper towels, etc. [If you join a hot pot restaurant, you can be the boss yourself].

Extended Materials. Advantages and disadvantages of directly operated chain stores.

First, the advantages. 1. It can effectively show the strength of the company and provide image specifications. In particular, the image display of *** is very convincing and referential, and at the same time, it can more effectively improve brand awareness and reputation.

2. Enterprises directly face consumers and understand the characteristics of consumers' needs, which helps brand enterprises to obtain the most effective market information. It provides first-hand information for the company's decision-making.

3. Have direct control, easy to operate and manage, and be able to implement the company's marketing concepts, guidelines and policies in a timely and accurate manner.

Second, disadvantages. 1. The autonomy of member stores is small, and their enthusiasm, creativity and initiative are limited;

2. It is necessary to have a certain scale of its own capital, and the development speed is limited;

3. The management system of large-scale direct-operated chain stores is huge and complex, which is easy to produce bureaucratic operation, which greatly increases the transaction cost of enterprises.

Haidilao is now a direct model, and there is no way to join.

First of all, the franchise fee of Haidilao hot pot franchise is about 300,000 yuan.

As a hot pot brand with high popularity and reputation in China, the cost of its franchise store is also a concern for many people.

The cost of Haidilao hot pot franchise restaurant:

First of all, the franchise fee of Haidilao hot pot franchise is about 300,000 yuan, in addition, it is necessary to pay about 300,000 yuan for the use of the brand, about 400,000 yuan for decoration, about 150,000 yuan for equipment purchase, estimated rent and so on. Therefore, this franchise fee is relatively high.

Secondly, the personnel cost required for the operation of the franchise store is high, and the service quality of Haidilao hot pot is an important advantage of its brand, but it also needs to achieve high efficiency and high quality of service personnel. If the franchise store insists on ensuring quality, experience and customer satisfaction, it cannot cut corners in terms of personnel.

Finally, the Haidilao hot pot franchise has to face greater competitive pressure, due to its high popularity and reputation, there will naturally be more investors to join it, so ready to face the fierce market competition, it is necessary to give consumers a better taste and better experience in terms of quality, and at the same time, it is also necessary to explore the needs of the most valuable customers, so as to improve the store's earning capacity.

In short, joining a Haidilao hot pot restaurant requires higher investment costs and better management and operation level, which may be a great challenge and pressure for investors, but if you can carefully study, plan reasonably, and persistently eliminate various difficulties and problems, live a good market and environment, and do a good job in value-added and quality improvement, you will also get a better return on investment. <>

Up to now, Haidilao hot pot has no franchise stores, and all Haidilao hot pots are directly operated stores!

For entrepreneurs who want to invest in ** pot and vegetable shop, but have no experience, which brand is better to join? It is indeed a difficult problem, in fact, there are many ways to solve it:

First, you can go on a field trip, and I believe there will always be differences in the quality of personnel provided, the provision of ingredients, the diversity of tastes, and the comparison of amounts.

Second: consumer survey, after all, your hot pot and Mao Cai restaurant are for the public, so their consumption preferences are particularly important.

No matter which one it is, as long as it can bring you business opportunities and income, you can choose it.

Haidilao hot pot is directly operated.

Sichuan Haidilao Catering Co., Ltd. **** is a large-scale inter-provincial direct catering brand hot pot restaurant mainly engaged in Sichuan flavor hot pot and integrating the characteristics of hot pot from all over the world, the full name is Sichuan Haidilao Catering Co., Ltd. ****, the founder Daniel Zhang, founded in 1994.

Haidilao has more than 100 directly operated chain restaurants in Jianyang, Beijing, Shanghai, Shenyang, Tianjin, Wuhan, Shijiazhuang, Xi'an, Zhengzhou, Nanjing, Guangzhou, Hangzhou, Shenzhen, Chengdu, South Korea, Japan, Singapore, the United States and other cities and countries.