Why do major e commerce companies have to engage in activities on Double 11?

November is more suitable for a shopping festival, because in November, most of the country from autumn to winter, consumers need to buy a large number of daily necessities.

such as clothing, shoes, quilts, etc.; In addition, there are no major holidays in November, and the shopping festival can give people a chance to relax and relax.

After Ali's vigorous operation, coupled with the first reports and attention at home and abroad, it has formed a strong "Double Eleven" influence, formed a shopping festival with Chinese characteristics, and successfully set a consumption agenda for consumers - reminding consumers that on November 11 every year, all merchants will launch significant discounts, and consumers should shop at this time The most cost-effective.

Some sellers have been preparing for the Double 11 event three months in advance, and if they don't meet the registration standards, they will use other methods to get the store qualified early, even if they are willing to spend money. And the name of the newspaper is to press some single products very low, basically there is a loss**, just thinking about being able to sell big to attract customers into the store.

If you want to say why e-commerce sellers like to participate in the Double 11 event, to put it bluntly, it is because of making money. A friend said that participating in the double 11 event can make people turn over, originally his store is no longer good, seeing that the close is about to go out of business, and then I saw that it is going to be double 11, so I borrowed money to fight, but I didn't expect the double 11 to be a big seller, although I didn't make any money that day, but the goods sold a lot, and my own goods have become a hit.

Because as a business, you always need a reason to ** products, basically every month there is a reason to **, there is no too formal festival in November, so in recent years, it has catalyzed such an e-commerce procurement day.

The Singles' Day shopping carnival is almost well known, with the Internet becoming the most important way to communicate, TV and friends becoming the second communication channels, and newspapers and magazines rarely playing a role in publicity, which allows consumers to better compare and plan.

During the Double 11 period, most stores will have great discounts, so consumers can enjoy more discounts, and among the many store discounts, they can also compare and choose the most suitable one.

**Double 11 later benefits should be far from so,**Double 11 marketing why is so successful,**Tmall, as the leader of e-commerce,has an understandable geographical advantage,Secondly,The time is chosen on the day of 1111 Singles' Day,It is also easier to produce a kind of resonance and publicity benefit between groups,Time and people。 Have the right time, the right place, and the right people.

I bought a lot of affordable stuff that I don't usually have at that low price.

There is really no movement on the major platforms of Double 12, compared to Double 11, Double 12 is too deserted, whether it is the activities of the platform or everyone's enthusiasm, it seems that it is not very high. The reasons for this can be manifold:

First, the IQ of e-commerce is very high, in order to earn more profits, as early as what double 11, double 12 before the **, to double 11, double 12 day, it seems that there are a lot of discounts, in fact, it is not much cheaper, and the people are not stupid.

Second, after the initial impulse, everyone will slowly enter the fatigue period of the festival activities, and slowly see through the small abacus of the business, knowing that they can't take advantage of anything, and even accidentally will be fooled, so reason and reason gradually return to gain the upper hand; Don't buy, don't buy, don't buy, don't follow the trend, don't rush to buy, the right is the most important!

Third, the situation and other aspects caused by this year's recession, the factory is either a salary cut or layoffs or early shutdown of vacation, no income, who dares to move their already very flat purse at will, the days are still very long, good and bad have to live, not careful calculation, when to return to normal I don't know!

Fourth, the lack of user consumption motivation is also one of the reasons why the platform is no longer actively investing, which has been shown in this year's Double 11. According to an employee of an e-commerce platform, before this year's Double 11, the company's ** activity plan for the second half of the year included two double 11 and double 12, but after the double 11, the company's internal efforts to promote the double 12 activities were reduced, and many plans were lost.

However, the double 12 e-commerce is deserted, which shows that the people are in a normal state of life and there is no need for excessive analysis! Not only Double Twelve, but also the future e-commerce festival will slowly appear dull.

The annual Singles' Day.

There is a means of e-commerce competition, such as Jingdong 618

In June, when business is at its weakest, you must engage in activities, otherwise it will be difficult to do business.

There is an event ...

It's better to have red envelopes.

It depends on whether the store can do it or not, and not everyone necessarily participates in this event.

In order to express the deep condolences of the people of all ethnic groups across the country for the victims of the catastrophic flash flood and debris flow in Zhouqu, Gansu Province, it was decided to hold a national mourning event on August 15, 2010 and stop public entertainment activities.

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Give away at least 3,888 coupons per person, and 3 million Q coins will be distributed across the server!

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It mainly depends on the new Huai file. And then there's the need to keep up with the trends. You can take a look at how other hall sellers in the **Billboard operate: mancgtaobao hope you can like my answer.

Attracting customers is for future sales, and if you can't catch the hearts of consumers, it will be a real loss.

**In addition to Double 11 and Double 12, there are also the following activities: year-end promotion, **New Year's Festival, Juhuasuan discount ** and other activities.

There is nothing else, these are discounted every day, and people have heard too much and there is no hunger, so it will not be so sought-after, just a pure gimmick.

1. Mid-year promotion.

Tmall announced the launch of a mid-year promotion in June, with tens of thousands of brands and more than 20 kinds of products participating. In addition, Tmall will pay 400 million yuan in cash to invest in the ** activity in June.

From 0:00 on June 13 to 21:59 on June 16, consumers will log in to the Tmall homepage to participate in small activities and receive cash red envelopes from Tmall, with a maximum of 1,000 yuan for a single red envelope. Red envelopes can be purchased on Tmall for three days on June 171819. There is no restriction on the use of cash red envelopes, and a single cash red envelope can be used separately or merged.

2. Anniversary activities.

During the anniversary event, in order to commemorate this special day, the network began to discount and reciprocate the love and support of online shopping consumers, and at the same time, the online shopping also began to put some anniversary products on the shelves, providing online shoppers with clearer and more organized shopping guidance, which can save certain expenses for online shoppers.

3. **New Year's Festival.

**New Year's Festival** is jointly created by Ali and Rural**, and was officially launched in mid-January 2016. During the New Year's Festival, consumers can not only buy a variety of distinctive New Year's goods on the **, but also find the most traditional folk culture and Spring Festival special services.

Mid-year sale. Complex.

Tmall has obtained 618, the most popular shopping subsidy for consumers in the dual system 11, and consumers can receive shopping subsidies without threshold in two periods, and the subsidy usage amount is 30 yuan for every 300 yuan, which supports superposition, supports cross-store, and is not capped. This year, Tmall 618 will have 50,000 brands to bring tens of millions of good goods, and with the blessing of shopping subsidies, a large number of iconic goods will be produced that break through the bottom price of the whole network. During the 618 period, the mobile phone ** "red envelope sign-in" channel will also be fully developed, distributing 100 million red envelopes every day, and the order will be reduced immediately, and it can also be doubled for use in the channel.

**In addition to Double 11, Double 12 also has Women's 38 Festival.

It is said that there is a routine for buying things online.

Deep, you see that everyone goes back to buy it every year because of the big promotion, so naturally they all think that it is the most convenient version at that time. But when it comes to preferential strength, many things are usually even worth buying than big promotions. Everyone can check the historical trend in advance, and it is really clear that the lowest price of each product and when to buy it is the most cost-effective.

On New Year's Day, there are several store celebrations during the Spring Festival, as well as birthdays.

618 There are also festivals such as National Day and May Day, but there are activities.

Microvision now has a goose selection double twelve e-commerce live broadcast carnival, there are a lot of microvision tens of billions of subsidized goods, as well as low-cost good things to choose from Weishi - select the channel button, and then click on the goose to choose the double twelve label, choose your favorite products to watch the live broadcast.

You can find simple savings in the app store.

It can be found directly in the software** simple and saving.

Now there are a lot of preferential platforms, find a regular platform or ** to receive discount coupons are guaranteed, coupons are generally a marketing means for merchants to rush sales, it is very cost-effective for consumers, and there is generally no limit!

In addition to Double 11 and Double 12, there are also year-end ** and New Year** festivals and mid-year **, special 618 818 and other activities, it can be said that there are many activities in the year, but some are high and some are low. If you are interested in the various activities of **, you can go to the top to buy slowly and take a look at the guide, after all, there will be various shopping strategies and guides on it.

Every year, there are new tricks copied, and it will be seen how Alibai wants to promote it. But DU Double 11 is the hottest. zhi

This year's Singles' Day.

To receive a Tmall coupon, you can send me a private message to explain it to you.

When it comes to shopping festivals, the first thing that comes to everyone's mind is Double 11, Double 12 and 618, among the many shopping festivals, Double 11 discount is the largest, so the movement of Double 12 is not so big, and at the same time, it can not arouse the consumption power of the majority of residents, so let's introduce it to you. <>

1. Why is there not much movement in "Double Twelve"?

First of all, we must know that with the progress of society, the routine of double 11 will become more and more unpredictable, not only all kinds of full discounts, but also various coupons, which make many people confused. Secondly, the calculation method of double 11 is very cumbersome, basically full of hundreds minus dozens, etc., in addition, the discounts given are also given to everyone some samples, using the content of the sample to blur everyone's vision or mind, so that many people will impulsively consume, but with the rhythm of double 11, double twelve, people have a memory, there will be no blind purchase, and after experiencing double 11 shopping, double 12 purchase desire will gradually decline, so there is such a situation. <>

Second, there are more purchases on Double 11, and the activity intensity is greater

In addition, although Double 12 is also a large-scale shopping festival, but there is a month between Double 12 and Double 11, many merchants will put all the activities and some publicity on the promotion of Double 11, so some discounts on Double 12 are not known, and even many people do not know anything about the Double 12 discounts, so they do not need to buy products. <>

III. Conclusion

Finally, I want to say that whether it is Double 11 or Double Twelve, we must consume rationally, many people consume in advance or impulsively, and they don't like things they buy at home, or they are idle, which is very bad, and the types are different, so the time of the broadcast is also different, which makes everyone feel a headache, so the purchase strength of Double 11 and Double 12 will gradually decline.

The publicity of Double 12 is not enough, there are too many routines of Double 12, and merchants do not have much discount. Many consumers have come to their senses, so there is not much movement on Double 12.

Because Double 11 and Double 12 are very close to each other, people have already bought a lot of things on Double 11, so the movement of Double 12 is not particularly big.

Because many people know that the annual ** is a routine behind it, consumers have become accustomed to such a situation, so consumers have learned to consume rationally.

Now the situation is special, people's desire to buy has declined, and Double 11 has lasted for a long time.