Why did Youshu upgrade to a lifelong education leader?

With the rapid development of society and the Internet, we are enjoying the information dividend, but also facing the problem of information overload. Each individual will encounter different difficulties and obstacles, and among the many obstacles, the most troublesome for users is how to filter the learning content and how to continue the learning process efficiently. There is a book that provides insight into this pain point and outputs a solution for it.

In terms of content screening, Youshu provides users with selected book lists, high-quality courses and good learning experience through multiple dimensions such as signing high-quality publishing houses, integrating famous teacher resources, and cultivating content production teams, so that users can "not deviate" in the process of growth and truly get the content they want.

On the one hand, it can continue to integrate knowledge services and products in different fields and at different stages, and on the other hand, it can help users who are willing to grow for life, design growth solutions for them, and help them grow.

On July 16 this year, Youshu announced that it would upgrade from the original "co-reading platform that leads the growth of tens of millions of people" to "lifelong education leader".

I always feel that in addition to the growth of users in Youshu, there are also growth in books, in other words, there are books and users are mutually successful.

In 2020, a sudden epidemic hit, and everyone was caught off guard. Back-to-school delays, company layoffs, some people lose their jobs, and even people die or die.

Anxiety and resistance coexist, and everyone is struggling, looking for a way out or a way out.

There are too many uncertain factors, some people are confused, and some people decide to dive. There are books at this time that decided to upgrade.

Why upgrade?

In order to grow, whether it is the brand of Youshu itself or the tens of millions of users of Youshu, it is necessary to grow and master a lot of knowledge and ability to fight uncertainty. On the one hand, there are books to expand the business, and on the other hand, users are provided with the knowledge services they need – how do I communicate in the workplace? How do I deal with family relationships?

How do I educate my children? How should I respond to the pandemic?

Why is it positioned as a "lifelong education leader"?

I think so, first of all, according to the method of brand positioning, this positioning can be said to be the method of chief positioning. Judging from the number of users with books, there are books with this strength.

Second, lifelong education is the life of a personReceivededucation, including family, school, and social education.

Youshu belongs to the knowledge service industry, is the party that provides knowledge education, and the user is the recipient. Users have the need for lifelong learning and lifelong growth, and relatively there are books to provide lifelong education content.

The original "co-reading platform that leads the growth of tens of millions of people" is more inclined to the business of reading, and after replacing it with lifelong education, it also means that Youshu will provide knowledge services in different fields and for different ages, so as to serve users with different needs.

The above is a personal opinion only.

In a word,We produce what users need.

There is a book that can be said to have a fundamental insight into the needs of users: in this rapidly developing society, everyone is more or less anxious, how can I learn to grow? How can I get better?

How can I adapt to the ...... of this eraBased on this insight, Youshu decided to upgrade, of course, after careful consideration.

As for why he is a pioneer in lifelong education, first, because Youshu itself belongs to the knowledge payment industry and is regarded as a provider of knowledge education; The second reason is that this is an era of lifelong growth and an era of rising awareness of lifelong learning among the whole people. Lifelong education can help users better engage in lifelong learning!

Old users know that Youshu was originally positioned as a co-reading platform that led the growth of tens of millions of people, and now it has been upgraded to a "lifelong education leader".

Lifelong education is the sum of all kinds of education received by a person throughout his life, including education provided by family, school, and society, as well as formal and informal education.

If you think about it carefully, leading everyone to read together and quickly acquire knowledge is also a part of social education in lifelong education.

In addition to co-reading, it will also integrate knowledge services and new education products in different fields and age groups to help people with lifelong growth intentions to obtain the required knowledge continuously, systematically and efficiently, improve their thinking and cognition, and improve their living conditions, so as to obtain better life development.

In short, if the book grows, users will also enjoy the more comprehensive services brought by the upgrade.