My understanding of the film and television advertising industry, and my understanding of film and t

Harbin TEDA Camera Service Center was established in 1988. It is the earliest professional camera company in Harbin. So far, it has gone through 22 years of glorious history.

At that time, Harbin TEDA Camera Service Center took the first step in the commercialization of imaging services from a Panasonic M5 camera and Mamiya ZM camera. At a time when most people had only seen a video camera on TV and only a few had just started shooting in color. The enterprise fathers of Harbin TEDA Camera Service Center have been using their cameras and cameras to serve millions of people in Harbin.

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In January 2009, a world-famous pianist came to Harbin to hold a recital. When meeting with the news** and some audience representatives, the master saw the accustomed scene of various long guns and short cannons in front of him, and casually said---It's all Nikon and Canon?!" The words did not fall.

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First of all, I'm a layman. So, I don't really understand it. However, as far as I am concerned, although China's film and television has made great progress, the problem now is that film and television all over the world are declining! So it's hard to say what will happen in the future、、、

As for creativity and production, I would like to say that without good creativity + production, I think there will be no good work!

Film and television advertising creation refers to the process of visualizing and vivid ideas and stories of products, brands or services, and realizing brand communication and user attraction through advertising film and television. It is not only to convey product or service information to consumers, but also to cultivate consumers' brand awareness and brand emotion, in order to achieve advertising goals and occupy an advantageous position in the fierce market competition.

The creation of film and television advertising includes creative thinking and creative planning, the casting of actors, the writing of stories or scripts, the selection and coordination of directors, the coordination of advertising, the planning of scenes and costumes, and other aspects, which require a certain quality of artistic, commercial and market combination.

Through in-depth excavation and understanding of brand stories, products, product features, etc., the creators of the film group deficit advertising connect and communicate with consumers in the way of creativity and storytelling, so as to achieve a broader market and a deeper consumer impression.

The creation of film and television advertisements not only involves the presentation of content forms, but also takes into account the multi-dimensional factors that affect users' psychology, cognition and emotion. Only by finding and grasping the needs and psychology of consumers, and better reflecting them in the creation of film and television advertising, can we enhance the influence of film and television advertising and increase brand attention and word-of-mouth communication.

For the creation of film and television advertising, the so-called new creative techniques, that is, "creativity" and "production", must be built on the basis of a solid film and television cultural heritage. For Hitchcock's film creation, performance, techniques, etc., it helps us to master the mature film and television advertising introduction techniques and editing results free replication ability, and actively explore the road of innovation, so that our research and application of film and television advertising can conform to the trend of the times The film needs to be complete 2. Rather than simply recording the entire stage performance and presenting everything presented on the screen, it is composed of many factors. As the patriarch of the film industry, Alfred Hitchcock, the 54 films in his career, equipped with the characteristics of the perfect combination of artistry and ornamental auspicious image innovation and entertainment forward, has always been known as "thriller and suspense". Personal style, customer service, and customer service factors all construct a complete artistic expression.

Therefore, the creation of film and television advertisements needs to use all the pictures as the substrate and organically reorganize them together to produce a refreshing visual image.

Q: Understanding of film and television advertising creation: Film and television advertising creation refers to the presentation of advertising information in the form of film and television according to the needs of advertising owners and product characteristics, through strategy, creativity, production and other links, so as to achieve the purpose of publicity and promotion.

The creation of film and television advertising needs to consider the psychological needs, behavioral habits and environment of the audience, and make the advertising information more vivid, interesting and easy to remember through emotional, interesting, interactive and other means, so as to improve the brand awareness and promote sales. The creation of film and television advertisements requires creative thinking, market insight, film and television production skills and other capabilities, and at the same time, it needs to cooperate with advertisers, production teams and other parties to jointly complete the creation and promotion of film and television advertising.

Film and television commercials are promotional films shot with the help of cinematic techniques. Pursue the aesthetics of the movie picture and the promotional role of advertising. And a good film and television advertisement should not be pretentious, not pretentious, and should give people a "heart at a glance".

Let everyone leave the deepest and most beautiful memories in the shortest possible time! In this way, the purpose of film and television advertising is achieved.

In fact, there are many ways to express film and television advertising. Narrative: It is to express the content of the advertising film by means of explanation and introduction.

**: The method of expressing the information and content of film and television advertisements in the form of pictures, patterns, etc. Definite:

Through the evaluation of products by some celebrities or general consumers, the method of expressing the content information of film and television commercials.

Evidence: It is to use convincing or probative things to prove the excellence of products or services. Warning:

Clarify the way in which film and television commercials appeal to content through threats or warnings. Comparison: The way in which two or more opposing things enter the hall and carry respectful and hidden comparisons.

Foiling: Through the description of something, the means of highlighting the content of film and television commercials. Metaphor:

It is a technique to illustrate the ontology through metaphors and express the content of film and television commercials. Symbolism: Through the recipient's comprehension or understanding of the things described in the film and television advertising work.

If you want to highlight the theme of the advertisement, you must first understand the audience and brand spirit of the brand, and highlight the connotation of the brand through appropriate forms.

The prospect of film and television advertising is farther, film and television advertising develops with the development of the economy, it can be said that the film and television advertising industry in economically developed areas is very developed.

As far as work is concerned, the division of labor in the professional film and television advertising production company is relatively detailed, and not all positions require art skills, for example, the customer department will not require you to have an art major, but if you are responsible for drawing a story version in the production department, you must have art skills. Wang Bi.

With the popularization of digital products, dynamic advertising (including film and television advertising, flash advertising, etc.) has developed rapidly due to its more direct and effective way of expressing pies. However, traditional print advertising (such as newspaper advertising, etc.) is in a state of decline due to its rigidity and strong singularity, and it is difficult to make a strong visual representation of advertising products. The sharp decline in advertising volume of major newspaper groups in the past two years is a clear example.

If you're looking for a broader space for development, I think film and television advertising is better.

Dear, film and television works, like many commodities, also need the producer's publicity before they are released, because only the publicity ruler can let more users know about this work, and it will be carried out on the online platform or when it is released**. However, with the continuous development of society, many unscrupulous businesses have taken a crooked path when promoting film and television works in the world, and even excessive consumption, the audience's curiosity and waste of time, which has been condemned by many users. Reasonable marketing lies in promoting the characteristics of the film, such as the cast and the structure of the director, and many films can get everyone's attention because of the novelty of their subject matter, so if the theme of a movie is very novel and big, you can seize this hot spot to promote it to attract everyone's attention.

And many celebrities also bring their own traffic, and by promoting the roles that the stars participate in the film and the changes they have made, they can also attract some traffic for conversion.

The first is that the impact is relatively strong.

The second is that it has a relatively wide coverage. Compared to others**, it has a very large coverage.

The third feature is that it can display the company's products very vividly, express the concept of the enterprise very popularly, and display the corporate image very beautifully.

Fourth, in the process of conveying information, there is also an element of entertainment, so that people can accept it in a process of entertainment.

The last important feature is that in the process of communication, because it is presented on the TV screen, it is sometimes closely related to the program. As a result, TV commercials are sometimes used as part of the show. Viewers watch TV just to watch the show.

In terms of expression, film and television advertisements have absorbed decoration. Painting sculpture. **。Dance. Movie. The characteristics of literature and art, the use of film and television art image thinking methods, make the goods more appealing, appealing.

Film and television advertising, by its own nature, is the transmission of commodity information, but it is different from other types of advertising in the form of expression, it is produced by artistic means. Therefore, film and television advertising is a scientific information transmission and a use of artistic techniques to express.

From the perspective of the connotation of advertising, art should be given a high degree of imagination, that is, it is reasonable and unexpected. However, advertising films must not use absurd methods to play gimmicks, but should take planning as the main body, creativity as the center, first study the commodity, study the psychology of the audience, study the target object, (who watches, what is the cultural level, what is the market situation) to grasp the theme of the advertisement, creative, and expressive. At the same time, advertising should be straight to the point.

Film and television commercials: i.e. films, television commercials. The English abbreviation of film and television advertising is "CF", C (commercial):

Commercial, commercial. f (film): film, film, film, film.

CF: Literally translated as "commercial film". In the original meaning.

Film and television commercials. It refers to a commercial film shot with motion picture film, that is, a movie commercial. Film and television commercials have both movie advertisements and TV commercials, and they can be converted by technical means such as glue to magnet or magnetic to glue, so they can be both on the movie screen and on the TV.

Therefore, it is generally referred to as a film in the world.

Film and television commercials are widely used in corporate image publicity and product promotion; It has a wide range of social acceptance. The feature film of enterprise introduction or product promotion has the characteristics of large amount of information; However, the traditional film shooting cost is not easy for small and medium-sized enterprises to bear, we have many years of professional film and television production experience, the use of modern digital equipment, the introduction of cost-effective film and television feature film production solutions. Film and television feature films are a direct, active, accurate and effective way to promote corporate image and product image; Corporate image advertising can combine the corporate concept and vision to enable the enterprise to convey its special, unified and good image to the public.