What are the creative types of film and television advertising?

This question of yours,It's too unreasonable.。。

Film and television commercials, also known as TVC, do not have the term "creative type", so let's give an example or make it clear in another way. Otherwise, I can't answer.

bm1999 This big brother said very incisively, it seems that he is an old-timer, learn from you!

1. Figurative

Figurative advertising creativity refers to the use of metaphor to depict or highlight the characteristics of advertising products, or to explain profound facts with simple and easy-to-see truths, so as to help the audience deepen their understanding, make things vivid and detailed, and give people a clear and in-depth impression.

2. Story-based

Story-based advertising creativity refers to the use of story content such as days, legends, myths, etc., to penetrate the characteristics or information of the brand's products in between, so as to deepen the impression of the audience. Because the story itself has the characteristics of self-description, it is easy for the audience to understand, so that the audience can have a relationship with the advertising content.

3. Associative type

Associations can occur in a variety of ways, so associations can occur between things that are close to each other in time or space, between things that are opposite in nature or characteristics, between things that are similar in shape or content, and between things that have a certain causal relationship in logic.

4. Exaggeration

Exaggeration is for the purpose of expressing needs, and it is an exaggeration to describe objective people and things as much as possible.

Exaggerated advertising creativity is to reasonably highlight the characteristics of products or services on the basis of objectivity and truthfulness, so as to achieve the intention of highlighting the essence and characteristics of products or services. The use of exaggerated methods can not only attract the attention of the audience, but also obtain a better artistic effect.

5. Witty

Witty is an artistic expression that relies on a variety of rhetorical methods and uses witty, witty, and concise language. When choosing a witty ad creative, pay attention to the fact that the language should be healthy, pleasant, witty and subtle, and avoid using vulgar, annoying, slick and bitter language. It is necessary to express the theme of the advertisement in an elegant and witty manner, rather than ordinary witticisms and poor mouths.

I've seen those exaggerated advertisements, and now there are more and more advertisements, and there are more and more advertisements that ruin the three views. What we didn't expect was that some of the sanitary towels and underwear used by women chose to go to male celebrities for endorsements, which is completely unacceptable. There are also some loan advertisements that can be seen in many software today.

There are three aspects to a good creative performance approach: clarity, conciseness, and proper structure. The essence of simplicity is refinement.

The simplicity of advertising creativity can not only be refined from the ideology, but also from the form. Simplicity and clarity are not the same as shoddy workmanship without ideas, and clever ideas do not mean unfathomable. The unexpected, unexpected, and reasonable, are often the goals that media advertisers crave when creating.

In short, an impactful, profound, moving, novel and simple ad creative first needs imagination and thinking. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, and to integrate the scenery and scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.

Advertising as a means of promoting products, using appropriate metaphors and exaggerations, can play a good display effect, but if the advertising is exaggerated, it will be counterproductive, and finally lose its value.