What exactly is the creative idea of film and television advertising, and what is the film and telev

Hehe, advertising is the meaning of advertising, film and television advertising is to solve the purpose of advertising through film and television, creativity is your unique and special idea in film and television advertising, and a special path to solve the purpose of your film and television advertising My understanding is this.

Film and television commercials are promotional films shot with the help of cinematic techniques. Pursue the aesthetics of the movie picture and the promotional role of advertising. And a good film and television advertisement should not be pretentious, not pretentious, and should give people a "heart at a glance".

Let everyone leave the deepest and most beautiful memories in the shortest possible time! In this way, the purpose of film and television advertising is achieved.

In fact, there are many ways to express film and television advertising. Narrative: It is to express the content of the advertising film by means of explanation and introduction.

**: The method of expressing the information and content of film and television advertisements in the form of pictures, patterns, etc. Definite:

Through the evaluation of products by some celebrities or general consumers, the method of expressing the content information of film and television commercials.

Evidence: It is to use convincing or probative things to prove the excellence of products or services. Warning:

Clarify the way in which film and television commercials appeal to content through threats or warnings. Comparison: The way in which two or more opposing things enter the hall and carry respectful and hidden comparisons.

Foiling: Through the description of something, the means of highlighting the content of film and television commercials. Metaphor:

It is a technique to illustrate the ontology through metaphors and express the content of film and television commercials. Symbolism: Through the recipient's comprehension or understanding of the things described in the film and television advertising work.

If you want to highlight the theme of the advertisement, you must first understand the audience and brand spirit of the brand, and highlight the connotation of the brand through appropriate forms.

In the dazzling newspaper advertisement, in order to quickly attract people's attention, it is necessary to give priority to enhancing the visual tension when creating the advertisement. In advertising creation, due to the mindset formed by the inertia and inertia of thinking, many creators climb a slide in the complex field of thinking, which seems to be "familiar with the road", but can only push the wheel of thinking to move by inertia, "wearing new shoes and walking the old road". Such advertising works often cause readers to be visually numb and weaken the communication effect of advertising.

A good advertising idea is to skillfully combine familiar things to achieve a novel communication effect. The establishment of advertising creativity, the selection of creative materials, the processing of materials, and the post-production of computers are all accompanied by the process of scrutiny of image thinking. The purpose of scrutiny is to make the advertising work accurate, focused, and shining.

There are three aspects to a good creative performance approach: clarity, conciseness, and proper structure. The essence of simplicity is refinement.

The simplicity of advertising creativity can not only be refined from the ideology, but also from the form. Simplicity and clarity are not the same as shoddy workmanship without ideas, and clever ideas do not mean unfathomable. Unexpected and unexpected, it is reasonable that the auction is often the goal that media advertisers are eager for when they are creative.

In short, a new and simple advertising idea with impact, profound content, touching people's hearts, and novelty and simplicity first needs to be imagined and thought. Only by using innovative ways of thinking and obtaining extraordinary creativity to break the "constancy" of readers' vision, and to integrate the scenery and scenes, can we evoke the poetry of advertising works and achieve extraordinary communication effects.

We often see advertisements for film and television companies, so which advertising words do you think are very creative? Here's what I've brought about creative film and television company advertising slogans, I hope you can get something out of it!

1.A little bit of life, gather you and me, time is gone to leave love - inch grass Chunhui, share love with you, spread love.

2.The image of love, the grass reports the spring.

3.Record the words and deeds of your parents and always remember the legacy.

4.A city of memories, with you together.

5.Record the bits and pieces to keep the memories.

6.Record the true feelings of the world.

7.A lifetime of hard work, a shot of reward.

8.Freeze frame touching and retain love!

9.Professionalism is only for parents, so that love is passed on forever.

10.Record the bits and pieces of life, and repay the eternal kindness.

11.The most sincere, the most important!

12.Promote the first of all kinds.

13.Leave the little moments of your parents and give yourself space to miss them.

14.Chunhui of inch grass, record life with the mirror of filial piety!

15.Parents are well, light and shadow are shining, it is enough.

Creative film and television company advertising slogan appreciation.

1.Inch grass spring love, inch shadow freeze love!

2.Shadow memory, filial piety to thousands of families.

3.Keep the moment of happiness and be grateful for the spring of grass.

4.The sheep has the grace of kneeling milk, and the grass has the feeling of spring. Parents care about their children, so they record their true feelings.

5.The grass is raining, and the spring is famous.

6.Words are careless, who will report Sanchunhui.

7.Spring silkworms draw silk and feed back to the sky.

8.Record filial piety and be grateful to your parents.

9.See the most selfless love.

10.Record the love of father and mother.

11.Let the kindness be visualized and leave happiness in eternity. They will always be our protagonists.

12.There is a kind of love called maternal love, there is a kind of dedication called selflessness, there is a continuation called inheritance, with a kind of truth, record the moments of your parents, inch grass Chunhui, help you record your unknown life of your parents, and inherit the most selfless love in the world.

13.Every little moment, filial piety is eternal.

14.Keep the initial impression.

15.Light and shadow flow, filial piety inheritance.

A selection of creative film and television company promotional slogans.

1.Our parents supported us with their own aging, and their wrinkled faces that still smiled at us are the people we want to repay with our lives.

2."Mirror" presents Chunhui to the farthest reach.

3.Inner doting, sincere filial piety.

4.Record love, inherit filial piety, and "mirror" filial piety is home.

5.Keep the past alive and miss the past.

6.Record the bits and pieces, record filial piety.

7.Spread the window of benevolence and filial piety, and sow the seeds of Chunhui.

8.Record the bits and pieces of parents and pass on the filial piety of their children.

9.Only salute to our parents.

10.In order to keep the grace of their parents, children do not forget to report the spring.

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