What do you need to pay special attention to in hotel logo design?

Nowadays, the competition in any industry is very fierce, and the hotel industry is no exception, so hotels should pay attention to brand management while doing logo design. The logo is the logo of the hotel, and it is also the representative of the hotel brand, which plays a very important role in the promotion and publicity of the hotel, so the design of the hotel logo can not be sloppy. And when designing the hotel logo, it must reflect the brand culture and connotation of the hotel, so that the taste of consumers can also be improved.

So what problems should hotels pay attention to when designing a logo?

Hotel logo design notes:

1. Do not use more than 3 colors. If it's not indispensable, there's no need to show it.

2. The font must be clear and clear, and it is better to conform to the font of the public, and eliminate rare fonts.

3. The trademark pattern must be easy to identify.

4. Think independently, don't pay attention to what your parents and lovers think about your design.

5. Ensure that the trademark design looks like it can attract the attention of at least three people.

6. Do not incorporate elements from popular trademarks into the design and call them original works.

7. Don't use clip art under any circumstances.

8. When the trademark pattern is set to black and white, it still looks good.

9. The trademark pattern is still clearly distinguishable after the inverted trademark pattern. After adjusting the size of the logo design, it is still legible.

10. If the trademark pattern contains icons, symbols or words and other elements, a reasonable layout allows them to complement each other.

11. Let your design avoid following the trend of newer and more popular trademark design, but look able to endure.

12. Don't use special effects (including but not limited to: italics, shadows, reflections, and ray words).

13. If possible, make the trademark square layout, and avoid using incomprehensible layouts. Avoid intricate details.

14. Consider the different places and ways of placing the trademark.

When designing the logo, in addition to understanding these precautions, you can also refer to the logo design of other hotels or stores, learn some experience from it and apply it to your own logo design, and also need to take into account the consumer's acceptance of the logo, so that when the logo is used for publicity and promotion, it can attract the attention of consumers and make the publicity effect twice the result with half the effort.

We have been doing hotel design for more than ten years, and we will pay attention to the following points when designing hotel logos: one is simple and easy to remember, which is also a consideration for us to highlight the image of the hotel, and the other is the design style, we will effectively convey the characteristics and taste of the hotel to customers through the clever design of this detail.

1. Design directly with the name of the hotelSmart designers or smart hotel managers, when they carry out logo design, they will directly use the name of the hotel to design, this design is the most intuitive, but also the simplest, of course, it needs a strong brand to support, otherwise the image of the whole hotel will become not into the stream, or there is not a high-end phenomenon, such a hotel may give people a low-end feeling.

2. Refine the hotel brand symbol as an imageWhen designing the hotel logo, the designer should effectively refine the exclusive brand symbol of the hotel according to various factors such as the positioning of the hotel, the consumer group of the hotel and the geographical location of the hotel, and take the exclusive brand symbol as the image, which is desirable and very effective. Of course, designers who can use this design method must have a strong comprehensive ability, have professional knowledge, and at the same time have a richer understanding of the human geography of the hotel, and have comprehensive factors in all aspects, so as to effectively refine the core elements, such as the logo of Dali International Hotel, which is to split the capital letter D into L and the moon element, the moon is a symbol on behalf of the hotel brand, which is the core refinement.

3. Choose a professional designerLogo design is very important for the hotel, so before the logo design, be sure to choose a professional and reliable logo designer, they have professional skills, and have rich experience, can effectively integrate the cultural connotation of the enterprise into the corporate logo, so that the hotel logo is more recognizable in the industry.

Hotel logo design explanation, reveal the unknown little secret!

Hello, catering accommodation falls under category 43. The key to trademark application is a comprehensive search and professional risk assessment. Our official website can also provide trademark search Zheng imitation inquiry, you can search by yourself.

Trademark application process: Trademark registration is generally divided into two types: individual and corporate applications. Documents required for individual application:

1) A copy of ID card (signature required); (2) A copy of the self-employed license; (3) Application for trademark registration; (4) The entrusting ** institution needs to provide a power of attorney. Documents required for company application: 1. A copy of the copy of the business license (with a seal) 2. Application for trademark registration; 3. The entrusting ** institution needs to provide a power of attorney.

In general, the process takes about 14-16 months, of which the acceptance notice (about 1 month), the substantive examination (9 months), the announcement (3 months), and the issuance of the certificate (about 2 months). The required documents can be obtained from our official website**) Trademark naming, trademark design, trademark search, trademark application, trademark change, trademark transfer, trademark renewal, trademark opposition, infringement lawsuit, etc., you can also ask us:

The key to the design of the hotel logo system is to create visual symbols and auditory signals with strong impact, so that guests can form memories and a sense of identity from this interest, so as to achieve the purpose of shaping the image of the hotel and attracting people.

The visual information obtained by people accounts for about 80% of people's physiological information, and it is undoubtedly very important to pay attention to visual identity design and grasp this 80%. The ancient adage of "seeing is believing, hearing is false" illustrates the importance of vision to people's ideas. The hotel signage system should first be determined in the overall planning of the hotel environment, making full use of its overall design decoration style and various design elements.

In the design to lay out the overall logo system, it is necessary to carefully organize the layout of the elements of the entire hotel environment, and use artistic techniques such as emphasis, contrast, embellishment, and contrast to form a characteristic sequence of logo display, so as to form an attractive and good environment with a smooth and generous space layout of the logo system, which is a condition for people to produce a high-level environmental visual identity and direction guidance for the hotel. The design of the hotel logo strives to be simple and orderly, and the guidance and instructions are highly functional, with a strong sense of modernity and aura.