Why do small and medium sized enterprises rarely do market research and don t go to market research

Because I don't realize the importance of research, the significance and role of research.

Whether it is an enterprise or a business, before entering the market, we must first go through careful and meticulous market research to determine its market objectives, otherwise it will be like a blind man touching an elephant to ignore the overall situation, can not confirm the market prospects. Market research refers to a series of activities that systematically collect, record, sort out and analyze the information required for marketing-related issues in order to form specific marketing decisions, adopt scientific methods and objectively attitude, so as to understand the current situation and future development trend of market activities. Market research is generally divided into exploratory research, descriptive research, causality research and first-class research.

In this information age, if an enterprise wants to develop smoothly, it must find a suitable entry point, understand the current market situation, future market development trends, its own enterprise defects and improve the strategy is a must.

Enterprise product decision-making, marketing strategy, enterprise future marketing development strategic planning, enterprise competition strategy and other important basis should be the best in market research, it has the role of testing and correction of enterprise decision-making, can timely understand the potential needs of customers, is conducive to enterprises to understand the market environment at any time, and can provide information support for the overall publicity strategy of enterprises. In short, market research is necessary for enterprises to survive and develop.

Generally, you can do your own research, and you don't need a professional company - Enmei Roadshow.

There are many reasons to do market research:

Understanding needs: Through market research, we can better understand the needs and preferences of our target customers, so as to better meet their needs.

Define your goals: Through market research, you can better determine your business's goals, which can lead to better marketing strategies and plans.

Understand the competition: Through market research, you can better understand what your competitors are doing, so you can better develop your own competitive strategy.

Develop a marketing strategy: Through market research, you can better develop a marketing strategy to better attract your target customers.

Evaluate marketing effectiveness: Through market research, you can better evaluate marketing effectiveness and thus better adjust your marketing strategy.

In short, market research is one of the important factors for the success of a business, so it can help companies better understand the market demand, determine goals, understand competitors, formulate marketing strategies, evaluate marketing effects and so on.

(1) Providing market information through understanding and analysis can avoid errors in the formulation of marketing strategies, or can help marketing decision-makers understand the current marketing strategies and the gains and losses of marketing activities to make appropriate suggestions. Only by actually understanding the market situation can we formulate marketing strategies and business development strategies in a targeted manner.

2) Provide correct market information, which can understand the possible changing trends of the market and the potential purchase motivations and needs of consumers, which can help marketers identify the most profitable market opportunities and provide new opportunities for enterprises to develop.

3) It helps to understand the current development status and technical experience of related industries, and provides information for improving the business activities of enterprises.

4) The overall publicity strategy needs to provide information and support for the company's market position and product promotion.

5) The information obtained through market research, in addition to understanding the market situation, can also be used to change the market trend, so that the enterprise can be planned and arranged in advance, make full use of the market changes, and seek the interests of the enterprise.