What should be the ideal target market?

1. The market has a certain scale and development potential, and there is indeed unmet demand and development.

2. The market is in line with the target market of the enterprise.

and resource conditions, the company has the ability to develop the market.

3. The market has a competitive advantage in the company, with fewer competitors and has not yet fully controlled the market.

According to the characteristics of consumers, the entire potential market is subdivided into several parts, and according to the characteristics of the product itself, one or several parts of the consumers are selected as a comprehensive application of various marketing strategies.

The sales target pursued, which is the target market.

Convenient transportation, convenient dining, convenient accommodation, convenient access to money.

Good sales, good market information, good products, good salesmen.

Hello, the conditions for choosing the target market are, the resources of the enterprise mainly refer to the enterprise's capital, technical equipment, professional quality, competitiveness, management level, etc. If the enterprise has sufficient resources and strong capabilities, it can adopt differentiated market strategies and undifferentiated market strategies; If the enterprise does not have sufficient resources, it is best to adopt a concentrated market strategy. 2 Product characteristics Some homogeneous products, such as steel, rice, salt, etc., have small differences, and the competition is mainly concentrated in the first place, which is more suitable for the market strategy of no difference; For other products with large differences, such as automobiles, cameras, clothing, etc., it is suitable to adopt a differentiated market strategy or a concentrated market strategy.

3 Market characteristics If consumers' needs and preferences are similar, and the purchase volume and method are roughly the same, the market strategy of non-differentiation can be adopted; On the contrary, it is advisable to adopt a differentiated market strategy or a concentrated market strategy. 4 Product Life Cycle Products are at different stages of the life cycle and determine the choice of strategy. In the investment period, there are few market products and few competitors, so you can adopt a non-differentiated market strategy or a centralized market strategy.

In the growth and maturity period, the number of products entering the market increases, and the number of competitors also increases. Entering the recession period, in order to maintain the original market and extend the product life cycle, the concentrated market strategy is the mainstay. 5 Competitive situation, two aspects to consider (1) The number of competitors.

When there are few competitors, the non-differentiation market strategy can be adopted; When there are more competitors, a differentiated market strategy or a concentrated market strategy should be chosen. (2) The strength of competitors. If the strength is equal, the strategy should be selected based on the principle of avoiding direct conflict to avoid unnecessary losses; If the strength of the enterprise is very weak, no matter what strategy the opponent adopts, it is advisable to adopt a concentrated market strategy.

The above is mine, I hope it can help you and I wish you a happy life.

What is the target market? What should be the target market?

View Answer Analysis 【Correct Answer】 On the basis of analysis and judgment, decide and select the market segment that is most beneficial to the enterprise as the object of service, and these small market groups that are selected as the service object are called the target market.

When choosing a target market, enterprises should consider the following basic conditions: wild calling.

1) There is a certain amount of potential demand in the market, which is the first condition for enterprises to choose the target market. Businesses meet the needs of consumers, often including not only actual needs, but more importantly, potential needs. Because only by entering the market with a certain demand potential can enterprises achieve long-term profit goals.

2) There is a certain purchasing power in the market, that is, there is enough turnover, which is also one of the important conditions for choosing a market with a key label. If there is no certain purchasing power or very low purchasing power, it cannot constitute a real market.

3) In line with the objectives and capabilities of the enterprise, it refers to the subjective conditions necessary for selecting the target market, mainly referring to the human, material, financial and management conditions of the enterprise. Only when the enterprise does have a certain advantage in entering a certain market segment can it be used as a target market. 【Answer Analysis】 See textbook p169.

Answer]: There are three basic conditions that the target market must have:

1) There is a certain scale and development prospects. The ideal target market should first match the strength of the enterprise, and should not be too small or too large. Secondly, there must be unmet requirements and full development potential.

2) Attractive enough. Whether the market is attractive enough depends on whether it can meet the expected needs of enterprises. At the same time, it is necessary to compare the needs of the enterprise with the cost of the enterprise. The demand for the enterprise registration industry must be greater than the macro cost of the enterprise to be attractive.

3) In line with the goals and capabilities of the enterprise. The ideal target market must also be considered in conjunction with the company's goals and capabilities. If it is not in line with the long-term goals of the enterprise, it is only to give up.

At the same time, companies must also consider whether they have the technology and resources to succeed in this market. Regardless of the market segment, companies should not rush into the market if they are unable to create some form of comparative advantage in that market.

The vast majority of answers]: a, b, c, d

The selection requirements for the target market include: the target market should have sufficient purchasing power and be stable for certain corporate credit products; The innovation or development of credit products of banking companies should be consistent with the direction of changes in target market demand; There should be fewer or relatively weak competitors in the target market; In the future, it will be possible to establish a network for effective access to information; It is necessary to have a smoother sales channel than selling.

The most important reason for enterprises to choose the target market is to achieve their strategic goals, increase market share, and meet the requirements of sustainable development while gaining more benefits: first, enterprises should conduct a comprehensive survey of the target market, analyze the characteristics, purchasing habits and values and other information to determine the best investment strategy; Secondly, enterprises should also consider the competitive landscape of the market, as well as other factors that affect the development of enterprises; Finally, companies need to consider limited resources to ensure that the chosen target market is properly invested to achieve business goals.

An important decision that can help a business better achieve its goals. When choosing a target market, businesses should consider the following aspects:

1.Market size: Businesses should consider the size of the market to determine how many sales of their products will be. If the market size is small, the business may not be able to make enough profits.

2.Market potential: Enterprises should consider the potential of the market and rent a sedan car to determine the sales volume of their products. If the market potential is low, the business may not be able to make enough profits.

3.Market competition: Businesses should consider market competition to determine how much their products will sell. If the market is highly competitive, businesses may not be able to make enough profits.

4.Marketplace pricing: Businesses should consider marketplace pricing to determine how much their products will sell. If the market is overpriced, businesses may not be able to make enough profits.

5.Marketing: Businesses should consider marketing to determine how much their products will sell. If the market is not effective enough, the business may not be able to make enough profits.