What brand does Binyinu clothing belong to, and Binyinu s company profile

In 1995, Binyinu casual clothing **** in the case of mature conditions, the full introduction of the franchise model, in Fujian successfully implemented the "Binyinu" brand chain operation, in the brand market to open up their own territory.

Binyinu brand mainly sells casual girls' clothing, with an age positioning of 15-28 years old, with a simple and fashionable style, youthful and bright colors, and moderate positioning. Advocate a pure, healthy, natural, romantic and leisurely lifestyle. The development of the Binyinu brand closely follows the pulse of fashion, skillfully combines market demand, and the craftsmanship requires unique and exquisite craftsmanship, leading the trend of similarly positioned clothing.

The image of the terminal store is first-class, from the store decoration, product display, props setting, lighting layout, background, shopping guide service, etc., all reflect the healthy, casual and natural style, and the atmosphere of the whole store is clear and hearty and enthusiastic.

With powerful development and production, huge network advantages and advanced marketing system, it is not only loved by consumers, but also has achieved many honors: in 1995, it was recognized as "China's famous brand product" by the state; In 1996, it was listed as "China's clothing recommended excellent brand"; In 1997, it was listed as a "contract-honoring and trustworthy" unit; In 1998, it won the first Fujian 39. Recommended products of the Expo; In 2000, it was listed as "China Market Protection Brand" and obtained the certificate of "1998-2000 Product Quality Supervision and Stability"; In 2001, it was awarded the honorary title of "Fujian Market Good Reputation and Consumer Satisfaction Goods"; In 2002, it was rated as a "contract-honoring and trustworthy" unit; In 2003, it passed the ISO international quality management system certification and won the honorary title of "well-known trademark"; In January 2004, it was awarded the honorary title of "2003 Advanced Unit of Quality Management"; In February of the same year, it was awarded the honorary titles of "2003 Fujian Famous Brand Product" and "2002-2003 Civilized and Honest Enterprise"; In 2004, it was awarded the honorary title of "Famous Trademark of Fujian Province"; In 2005, it was unanimously assessed as "China Famous Trademark" by the State Administration for Industry and Commerce; In 2006, it was rated as "National Inspection-free Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.

It's just an ordinary casual clothing brand, and to be honest, the quality is not very good, I just have a windbreaker of this brand, and there are several places that are on the line...

Binyinu (China) **** is a large-scale modern foreign-funded enterprise group, with real estate, financial investment, clothing, ** and other industrial business projects.

Founded in 1992, Binyinu Casual Clothing is a large-scale apparel company integrating design and development, production and sales, and brand management. The production base of brand clothing is located in Shishi City, Fujian Province, a coastal city with "the hometown of overseas Chinese" and "a famous city of casual clothing", with a modern industrial park of more than 100 acres and an annual production scale of more than 10 million pieces of clothing. After more than 10 years of hard work and forge ahead, Binyinu casual clothing **** has achieved excellent results, so that the company has entered a stable and benign development track, the company's brand operation center, product design center, clothing color research center and production management center and other major departments of the advantages of several departments to maintain the momentum of rapid growth of the enterprise.

In terms of operation, Binyinu company uses the brand effect to attract franchisees to join, expand the chain monopoly network, and implement various services and management including rapid logistics and distribution, sales information consulting, and employee skills training for the franchisees, so as to share risks with franchisees, develop together and achieve a win-win situation; In terms of management, the e-commerce information network has been realized, and the "data information transmission system" of computer terminal networking in all aspects of management, production, sales and specialty stores has been established, and the internal resource sharing and remote network management have been realized.

Shishi Binyinu Casual Clothing **** is a Sino-foreign joint venture specializing in the production of a series of casual clothing, its predecessor is Shishi Yisheng Shoes and Clothing Development ****. Founded in 1992 and headquartered in Shishi, Fujian Province, --- a famous casual clothing city in China, the company now has a modern standard factory building with an area of more than 20,000 square meters, more than 1,500 employees and assets of nearly 100 million yuan. At the same time, it has a number of foreign advanced production lines, adopts the Japanese production management model, has first-class production capacity, mainly produces a variety of former windbreakers, jackets, T-shirts, shirts, casual pants, sportswear and other series of casual clothing, with an annual output of more than 4 million sets, as well as the marketing wisdom of the logistics system, the products sell well all over the country and Taiwan.

Hong Kong. Southeast Asia. Europe.

Beauty. Africa and other parts of the world.

With powerful development and production, huge network advantages and advanced marketing system, it is not only loved by consumers, but also has achieved many honors;

In 1995, it was recognized as "China's famous brand product" by the state;

In 1996, it was listed as "China's clothing recommended excellent brand";

In 1997, it was listed as a "contract-honoring and trustworthy" unit;

In 1998, it won the first Fujian 39. Recommended products of the Expo;

In 2000, it was listed as "China Market Protection Brand";

And won the "1998-2000 product quality supervision and stability" certificate, and in 2001, won the "Fujian market reputation and consumer satisfaction goods" and other honorary titles;

In 2002, it was rated as a "contract-honoring and trustworthy" unit;

In 2003, it passed the ISO international quality management system certification and won the honorary title of "well-known trademark";

In January 2004, it was awarded the honorary title of "2003 Advanced Unit of Quality Management";

In February of the same year, it was awarded the "2003 Fujian Famous Brand Product";

2002-2003 Civilized and Honest Enterprise" and other honorary titles;

In 2004, it was awarded the honorary title of "Famous Trademark of Fujian Province";

In 2005, it was unanimously assessed as "China Famous Trademark" by the State Administration for Industry and Commerce;

In 2006, it was rated as "National Inspection-free Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.

According to Wang Renxi, general manager of Binyinu (China), the reason for choosing the new image spokesperson this time is based on the super popularity of Jinsha and Zhang Jie, as well as the fact that their style and age characteristics of the target consumer group are relatively close to that of Tinu, and the personal temperament image is very compatible with the brand positioning of Binyinu, which is a good interpretation of the brand connotation of Binyinu. Wang Rencheng revealed that in the next step, Binyinu company will adopt a series of new strategies to enhance the brand image, not only in a series of brand logo image and spokesperson Jinsha, Zhang Jie closely combined, and plans to fully launch TV, plane, network and other all-round, three-dimensional brand communication, and will plan spokesperson song club, fan meeting and shooting spokesperson MTV and other promotional activities, in addition, other brand promotion activities will be carried out according to the development plan, in 2009, On the basis of adhering to the "high quality and leading the international trend", Binyinu will take the brand development to a new level with a strong publicity offensive. In addition, according to the marketing director of Binyinu, 2009 is an important year for the implementation of brand strategy transformation of "Binyinu", Binyinu company in addition to constantly improving the product line and developing products suitable for consumer groups, the policies and services of first-class merchants and franchisees are also more nuanced.

The company will also focus on the tracking of newly opened stores "nanny-style" imitation, training support plans, improve sales performance and other strong operation management systems, and continue to be a strong backing and support force for businessmen, franchisees and customers.

With powerful development and production, huge network advantages and advanced marketing system, it is not only loved by consumers, but also has achieved many honors: in 1995, it was recognized as "China's famous brand product" by the state; In 1996, it was listed as "China's clothing recommended excellent brand"; In 1997, it was listed as a "contract-honoring and trustworthy" unit; In 1998, it won the first Fujian 39. Recommended products of the Expo; In 2000, it was listed as "China Market Protection Brand" and obtained the certificate of "1998-2000 Product Quality Supervision and Stability"; In 2001, it was awarded the honorary title of "Fujian Market Good Reputation and Consumer Satisfaction Goods"; In 2002, it was rated as a "contract-honoring and trustworthy" unit; In 2003, it passed the ISO international quality management system certification and won the honorary title of "well-known trademark"; In January 2004, it was awarded the honorary title of "2003 Advanced Unit of Quality Management"; In February of the same year, it was awarded the honorary titles of "2003 Fujian Famous Brand Product" and "2002-2003 Civilized and Honest Enterprise"; In 2004, it was awarded the honorary title of "Famous Trademark of Fujian Province"; In 2005, it was unanimously assessed as "China Famous Trademark" by the State Administration for Industry and Commerce; In 2006, it was rated as "National Inspection-free Product" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.

In May 2005, Miss Gao Yuanyuan, the heroine of "Blue Red" and a film and television star in Chinese mainland who won the "Best Jury Award" at the Cannes Film Festival, was invited to be the spokesperson of Binyinu's brand image, injecting new vitality into Binu.

In 2005, Binyinu hired two of China's top ten fashion designers, Chen Wen from Shanghai and Liu Yong from Guangdong, to work together to dress up Binyinu's fashion and beauty.

In 2009, two super popular idols Zhang Jie and Jin Sha were invited to serve as their image spokespersons.

This is an era of thousands of sails together, a hundred boats competing for the current, the wave of global economic integration swept in, Binyinu people believe that with a strong brand awareness, advanced management experience, will continue to create amazing performance, to create a "Binyinu" century-old brand.