Is the proportion of non ticket revenue in China s scenic spots increasing?

The data show that from 2015 to 2017, the tourism ticket revenue was 568 billion yuan, 100 million yuan, and 100 million yuan, respectively, and the proportion of scenic spot ticket revenue in tourism revenue was15%, showing a downward trend. It can be seen that with the adjustment of the industrial structure of various scenic spots, the proportion of non-ticket revenue is increasing.

However, judging from the changes in scenic tickets, the effect of ticket price regulation is not stable. According to relevant research reports, the average ticket price of national scenic spots decreased from 142 yuan in 2015 to 139 yuan in 2016, and rebounded to 142 yuan in 2017. Judging from the situation of various provinces and cities, the proportion of maintaining the first, the proportion of the first decline and then the rise, the proportion of maintaining the decline, and the proportion of the first rise and then the fall.

For example, in the past three years, the average ticket prices of scenic spots in Beijing were 121 yuan, 113 yuan, and 102 yuan respectively, showing a downward trend; Guangxi is 82 yuan, 124 yuan, 146 yuan, respectively, showing a trend.

A single reduction or even cancellation of tickets can also pose some problems. For example, Liaoning Seaside Scenic Area has canceled tickets, from the actual situation, it has not achieved the expected effect, but the number of tourists has increased, and the management has become more difficult. For some scenic spots that are very sluggish in the off-season, such as the northern winter, tourists are very scarce, and some scenic spots can only operate for three months a year, and they are in a loss for a long time, and can only rely on ticket revenue, and it is even more difficult for them to reduce prices.

In this regard, some experts believe that the key to solving the problem is to do a good job in overall planning and layout, innovative management methods, and good supporting services.

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There are basically two types of attraction ticket funds.

1. For national scenic spots, this kind of ticket income is first handed over to the state finance and then at the disposal of the state.

2. For regional scenic spots, this kind of ticket income is at the disposal of the local government after being handed over to the local finance. Now there are many areas that have canceled the admission fee to increase the number of tourists and drive the income of other industries, such as the West Lake in Hangzhou, the Sun Yat-sen Mausoleum in Nanjing last year, and the beaches in Qingdao and other areas in Guangdong.

Why are China's tourist attractions mainly buried in ticket revenue? This is due to the current tourism industry structure in our country is limited, first of all, the tourism consumption orientation of the Chinese people is to visit the mountains and rivers, leisure and vacation, relaxation, most of the domestic scenic spots are also designed to cater to people's psychological needs. Foreign travel is mainly to experience the metropolis, and they can't talk about whether they charge tickets or not, because there is no way to set up a ticket agency.

The purpose of people traveling abroad is nothing more than to appreciate the exotic customs, feel the local characteristic culture, urban atmosphere, and enjoy the consumption fever of the metropolis, such as Paris, France and Hong Kong, Macao, Beijing, Shanghai and other metropolises in China are also this mode of operation. However, this kind of consumer market can not meet the consumption orientation of the public at all, therefore, as a tourist attraction with landscape scenery as the main body, it is obvious that there is an inevitability of his existence. On the other hand, we have now made drastic cuts to some of the buildings and business methods that destroy the natural landscape environment of the scenic spot, and the commercial projects that can be carried out in the scenic spot have been reduced, and the income of the scenic spot will come from, so it can only be based on ticket revenue.

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In recent years, the reasonableness of the price increase of scenic spot tickets and their impact are as follows: 1. The favorable impact of the **** of the ticket for the trip to Zen 1Suppress tourism demand and control the number of tourists.

Objectively, the price increase of scenic spots will make some tourists "prohibitive", and to a certain extent, it will play a role in controlling the number of tourists. 2.Ticket income can make up for the lack of protection funds, China is a developing country, the country's ability to protect resources is limited, and the national financial investment can not fully support the protection costs of its scenic spots.

The use of ticket revenues to make up for the lack of funds is one way to alleviate the conflict. 3.It can increase the number of tourists in the off-season, alleviate the pressure on all aspects caused by too many tourists in the peak season, and protect the ecological, social and living environment of the tourist destination.

4.Expenses incurred for the damage caused to human beings by the destruction of resources and environmental pollution in the process of using tourism resources. 2. Adverse effects of travel tickets **** 1

Depriving some tourists of their travel rights violates the principle of fairness. The increase in ticket prices has virtually raised the threshold and blocked the middle and low-end incomes, which not only deprives some tourists of their travel rights, violates the principle of fairness, but also makes it impossible to realize the value of resources. 2.

The increase in ticket prices affects competitiveness, and it is at a disadvantage in the competition of early travel routes. According to the principle of economics, excessively high ticket prices directly lead to high ground prices, increased tourism costs, and put tourist destinations at a disadvantage when competing for tourist routes. 3.

The source of customers is lost, and the re-visit rate is reduced. First, the source of customers is diverted. Second, high tickets make the middle and low-end customers lose.

Summary. "Ticket economy" refers to the economy formed by tourist attractions relying on ticket revenue. For the vast majority of domestic tourist attractions, ticket revenue is the main pillar of their economy.

At present, in some of China's world heritage sites and national scenic spots, the proportion of ticket revenue in their total income has reached more than half. The "ticket economy" has emerged in China, and ticket income has become the main channel for operators' income. There are many reasons for the emergence of the ticket economy, and at the same time, it also restricts the further development of tourist attractions, so it is necessary to take a series of relevant measures to transform this non-benign tourism economic model.

The "ticket economy" refers to the economy formed by the tourist attractions relying on the return of ticket revenue. For the vast majority of domestic tourist attractions, ticket revenue is the main pillar of their economy. At present, in some of China's world heritage sites and national scenic spots, the proportion of ticket revenue in their total income has reached more than half.

The "ticket economy" has emerged in China, and ticket income has become the main channel for operators' income. There are many reasons for the emergence of the ticket economy, and at the same time, it also restricts the further development of tourist attractions, so it is necessary to take a series of relevant measures to transform this non-benign tourism economic model.

We do not deny that tickets are an important way for the income and development of scenic spots, but if we blindly pursue ticket benefits, and even fall into the misunderstanding of "ticket economy", and regard tickets as the main source of tourism income, it will make the development of the tourism industry into a dead end. Therefore, the tourism economy should get out of the misunderstanding of "ticket economy", step up the development of Huitanpai related industries, and increase tourism income. Of course, on the surface, free opening or the implementation of low-cost ticket policy will bring certain economic losses to the scenic spot, but the tourism economy is a systematic project, in the "food, accommodation, travel, entertainment, purchase" and other six major tourism elements, tickets are only a link in the tourism economy.

The implementation of a low-cost ticket policy or free admission will greatly enhance the popularity of the scenic spot and drive multiple benefits such as surrounding hotels, catering, shopping, and entertainment. From the point of view of promoting tourism consumption and stimulating the tourism economy, the policy of free opening or the implementation of low-cost tickets is not a loss-making business, but also can return the scenery to the people, gather popularity and improve the reputation of the scenic spot, and can greatly stimulate people's enthusiasm for waiting-type travel, which is of great benefit to the coordinated development of the local economy and society.

In addition, the relevant departments of various scenic spots and acres should not only look at the ticket income of scenic spots, but also look at the comprehensive benefits and strengthen comprehensive development and scientific planning. It is necessary to take the development of tourist attractions as the center, and change to the development of special products, tourism commodities, and customs and culture, and develop a variety of projects such as the development of a kind of tourism product and a single scenic spot, so as to promote the development of related industries, transform a single business model into a comprehensive business model, and constantly lengthen the business chain and service chain, so that after the vast number of tourists come to the scenic spots, there is no shortage of "eating, living, traveling, entertaining, traveling, and shopping." Only in this way can tourism enter a virtuous circle of development.

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Tickets for man-made landscape venues should belong to the construction unit.

Natural landscapes belong to local tourism-related agencies?

1. Per capita income**.

2. Prices**.

3. Increased passenger flow.

4. Increased visibility.

5. The cost of scenic spots has increased.

**How much, what level of scenic spots.

If you don't have to go up too much, it's okay if you don't go up too much.

Generally, if the price of the ticket to the scenic spot increases, it will be a little.