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Youzan's business model does have problems, but this is only one of the reasons for Youzan's layoffs, and we also need to further consider the overall operation of the Internet industry.
To a certain extent, many people have very high expectations for Youzan itself, but Youzan's actual business performance is not so good. Prior to this, Youzan's performance in the capital market was not good, and the overall market value of the gas station even evaporated by 40 billion Hong Kong dollars in a year. It is precisely because of the problem of business situation and industry choice that Youzan will choose to take the initiative to lay off employees and further control its operating costs in this way.
1. Youzan once again started a wave of layoffs.
Some employees on the Internet said that they were affected by Youzan's wave of layoffs, and without any advance notice, Youzan directly chose to dismantle 70% of the employees, and also carried out an N+1 compensation plan for employees. Although the legal rights and interests of employees have not been infringed, many employees still say that they find it difficult to accept the fact that they have been laid off by Youzan, and they are also very worried about their future work problems. <>
Second, there are indeed problems with Youzan's business model.
The reason why I say this is mainly because Youzan has suffered long-term losses, and some people even estimate that Youzan's annual loss may reach about 900 million yuan. Everyone not only questioned Youzan's business model, but also questioned the strategic level of Youzan's management. Youzan's business situation has directly led to the direct cutting of many businesses, which is also the main reason for many employees to be further laid off.
Third, the question of praise also reflects the development status of the Internet industry.
In addition to Youzan's own business operations, Youzan's layoffs actually reflect the development status of the overall Internet industry. Especially for many Internet companies that have been saturated in related fields, the business situation of Internet companies is getting worse and worse, which means that they need to control operating costs through layoffs, and many departments have to further maintain basic survival problems through layoffs. <>
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The layoffs have a lot to do with the continued decline in revenues, indicating that there are serious problems with their economic model, their expansion is too fast, their business is stagnant, and there is no innovation, which has led many investors to withdraw their capital.
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There is a certain problem, because this management style causes the company to lose money, and the employees are not motivated to work, so there is a certain problem.
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Yes. Because Youzan's management is not good, its performance has been declining, so I think there should be a problem.
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In addition, the above-mentioned interviewed staff said that Youzan is starting to adjust the division. The adjustment refers to the splitting of the front office business into five business divisions: social e-commerce, new retail, beauty, education, and allvalue.
According to Zhu Ning, CEO of Youzan, "Youzan currently has a business of 'providing general value based on horizontal capabilities', such as micro **, Wang Xiaodian, etc.; There are also rubber businesses that provide in-depth solutions for vertical industries, such as new retail, beauty industry, etc. These businesses have their own different styles and collaboration needs, and this split will allow different business units to complete closed-loop collaboration more quickly and independently, so as to better help merchants succeed. ”
Some analysts believe that TOB is a long-term track, which tests the ability of products and services, as well as the patience of entrepreneurs. It remains to be seen what effects Youzan will produce through the adjustment of the division.
Wang Lin proofread Liu Jun.
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