-
You can draw cakes, write about the development plan of the future brand and store, how to expand the brand influence, how to take root in the market, and make Xiao Er seem to think that you attach great importance to it.
-
What is written in the Tmall settlement operation plan? Love the store to teach everyone the operation plan to understand a few points!
The era of e-commerce is coming, everyone is interested in this good market, opportunities generally coexist with opportunities, but generally opportunities are reserved for those who are prepared, so we must make detailed preparations before entering Tmall, and want to make a perfect operation plan, of course, we can divide it into several steps, so that it can also perfectly reflect our own brand.
1. Develop the perfect project strategy.
We must make a plan before officially entering Tmall, analyze the market, competitors, analyze target consumers, and gain insight into the advantages and disadvantages of their own brand products and enterprises, Tmall will provide a lot of data analysis tools, and it is easy to get various data, such as the total scale of the industry, hot-selling products, the advantages and disadvantages of their own products, and the best tools for competitors' product sales, etc., we combine these data with their own product advantages, establish a clear direction, and clarify their ideas, Define product positioning and set sales goals.
2. Assemble your own team.
A team does not necessarily have a good project, but a good project must have a good team, talent is the core idea of their operation, and a good operation team can make all the work run in a planned and regular manner.
3. Plan and decorate the store.
Do a good job in the preliminary preparation of the application for entry, and you can officially decorate the store after success, but this can actually be carried out together with the review, and you can upload it directly after the application is passed, the purpose of decorating the store is to shape the overall operation style, provide marketing foundation for the store, accurately locate the customer group, provide ideas for the store copy, attract the attention of customers, and promote users to click to buy.
This is the content of the operation plan that everyone needs to fill in, of course, there must be more than these, there are many that everyone needs to pay attention to, when we make a perfect plan, our review pass rate will be better, and the later store operation will be better.
-
Mao Xiaoer pays more attention to the company, brand influence, product features, and operation plan. These have to be shown, if you are not sure about writing yourself, you can find someone to help. My store is looking for the help of the PPT design of the curator, which is not bad, you can try it.
-
Company profile, company profile, product introduction, and operation plan all need to be written carefully.
-
1. Company brand introduction.
The brand is introduced from the aspects of brand positioning, corporate culture, target customer group, R&D and production, brand advantages, etc. Brand positioning strategy: original design brand, craftsman spirit feelings, brand style, brand culture and other details that pursue the ultimate.
The introduction of the operating company includes the size of the company, the date of establishment, the company's business, direction, relevant endorsements, etc. The display of online and offline strength is also very important, including online ** operation and brand promotion, offline stores and exhibitions participated.
2. Introduction of the team and goals.
It mainly introduces the brand's e-commerce operation team, which can be introduced from business experience, number of employees, organizational structure, functions, etc.; And formulate a clear overall goal and phased goals of e-commerce operation. It is used to show the strength of the team.
3. Products and product advantages.
Introduce the brand's main products, and analyze the competitive advantages of these products, mainly emphasizing the product features, and showing more details and functions.
4. Operation plan.
It mainly introduces the e-commerce operation plan and e-commerce development strategy of the brand after entering Tmall, including operation, design, promotion, service, etc. It mainly shows the overall operation strategy and goals for the whole year and the specific operation plan for 1-3 months after opening the store.
-
Merchants who feel that it is difficult to settle in can choose to settle in on their behalf, such as Cat Shopman
1. Display of corporate strength and brand influence.
Although some information about the company has been provided when submitting the information, to find out the company's information from a bunch of materials, Tmall Xiaoer will also be visually fatigued, so introduce the company and brand in as much detail as possible in the operation plan, and start from the company's strength and brand influence, which will further improve the success rate of settlement.
2. Product positioning.
The positioning of the product is reflected in which part of the population will buy this product, such as lipstick, and the product positioning is to make women more confident and more dazzling and beautiful. Product positioning is mainly used in market saturation, the number of products with the same product positioning in the market at the same time can not be too much, too much is not conducive to the development of businesses, but will promote vicious competition.
3. Audience.
The audience refers to which part of the population the product is mainly for, for example, the group of people facing lipstick is generally women, and the people who buy this product are both men and women, and they will buy this kind of product for their girlfriends and girlfriends. I don't know if the audience is clear, it's like holding a good product in his hand, but he doesn't know who to sell it to.
4. Store operation direction.
The direction of store operation is to roughly describe what kind of planning and development will be after entering Tmall in the future, what kind of operation team will be there, and how large the scale it wants to develop.
-
When the strength of the merchant passes the review of the machine review letter, the most likely part to be rejected in the primary two review stage is the problem of the operation plan. A beautiful, concise and clear presentation can let Tmall Xiaoer know for the first time whether the brand merchants who have settled in Tmall have enough strength to enter Tmall. Many merchants who are obviously strong and have strong qualifications and meet the requirements of Tmall are rejected from being retained, often because they have not worked hard enough on the operation plan.
Shang Ce suggests: It's best not to use templates, these free templates have been used countless times by others, you can refer to it, remember not to apply it at will. Think about it, how many people have used the same template every day, especially the kind that has been in the store, it has been used to submit applications countless times a day, and the small two points of the audit are the same, and then the one is still the same template, the brand name and company name are different, at best, the product is not the same as the slippery celery.
Maybe it's out of the store?
How can I write a business plan that meets the standards of Primary 2 A good business plan often needs to include the following aspects:
1. Brand introduction: brand introduction, brand positioning, brand story, online store operation and other comprehensive brand overview.
2. Company profile: a brief description of the company to which the brand belongs, corporate culture content, offline stores, and offline factory displays.
3. Team introduction: team personnel status, team work statement and personnel structure.
4. Product introduction: product display, product advantage list, product testing qualification display.
5. Operation plan: pre-store operation plan, brand product structure analysis, sales target, marketing activity plan, brand promotion channels.
6. Service system: Tmall stores bring users a systematic solution for pre-sales and after-sales service content or products, logistics, etc.
-
There are two main points to grasp when writing a Tmall entry operation plan:
1. Understand the three stages of operating PPT.
Company Introduction. Introduce the company's business scope, business field, supply capacity, number of employees, factory area, organizational structure, operation team, detailed introduction of operation team personnel, current sales channels of the company, sales status, etc.
Brand introduction. Settled brands, brand stories, brand group positioning, brand management, old sales channels, promotion channels, product introduction, etc.
Operational plan. How to operate a Tmall store after settling in a Tmall store, need professional operation personnel to dock, understand the detailed Tmall operation rules, otherwise the operation strength cannot be better displayed, how to do activities after operating a Tmall store, push and change the budget, etc.
2. Production process.
Style mode, template in line with the characteristics of your own product;
Logical check, each content must have a subtitle to indicate the core problem, high originality, clear, accurate and concise text;
-
The purpose of writing the Tmall settlement plan: to let Xiao Er clearly understand the strength of your company.
A Tmall settlement operation plan is generally divided into four parts: 1. Introduce the company and brand; 2. Explain the product and team; 3. Explain the operation and promotion plan; 4. Future development planning.
Company Introduction: Show the strength of the company as much as possible, including but not limited to the company's establishment time, existing scale, business scope, production and R&D strength, honors, etc.
Brand introduction: The brand introduction shows the advantages and highlights of the brand as much as possible, and the positioning is clear and has its own unique style. It's a good idea to include the following points:
Brand positioning: include your brand style, target audience, unit price, etc.
Brand management strength: brand establishment time, offline operation (store transaction volume in the past year, foreign trade export volume, etc.), ** 1688 or other mainstream e-commerce platform operations.
Brand features: If your brand is an original designer brand, or has some innovative gameplay and special services. For example, brand and IP cross-border co-branding can be highlighted.
In addition, if the brand has participated in some large-scale industry exhibitions, it can also be written, which is also a good endorsement of brand strength. If the brand has not been displayed online and offline, it is recommended to do some self-certification articles on Douyin, Kuaishou, WeChat, etc., and write some articles about related companies and brands, which will have a little effect, which is better than not writing.
Team: Basically, it is a part of writing the organizational structure and showing the strength of the company, which proves that the company is not a shell company, and you can take some offices and factories to support it.
Promotion and operation plan: from the store to the decoration, to the promotion and operation plan of the major platforms must be written clearly, the more the better, and do not write at a very low level, the idea must be clear, to the feeling that you have the strength to operate, many businesses do not know how to write, it is recommended to find a professional to do it directly, in order to avoid the plan does not meet the requirements of Tmall investment, and a lot of time is wasted if it is rejected, not to say, the store has not come down. In addition, the plan must be written in detail, the more detailed it is, the more you understand the operation, and you can see whether your operation is strong.
Store future planning: You can write it according to the actual situation of the store, mainly to show the Tmall platform that you want to develop on the platform for a long time.
It should be quite important, and Xiao Er should focus on it.
There are three main stages of Tmall entry.
Stage 1: Submission of entry documents (about 2 hours). >>>More
Many merchants are anxious to settle in Tmall**, and they want to settle in quickly, is it true that they can leave the store in a week? Because the time spent on settling in is determined according to the category and specific process, there is no accurate time definition, so is it reliable to get out of the store as soon as a week? >>>More
1.Have a business license.
2.The registered capital shall not be less than RMB 1 million (including RMB 1 million); >>>More
There are quite a lot of information needed for Tmall merchants to settle in, and the requirements are relatively high, I am looking for channels, you can pay attention to WeChat *** e-commerce to settle in, they are a very good platform for entry, the fee is very reasonable, and the success rate is very high.