What are the main channels for beauty stores to purchase imported goods?

For opening an imported beauty store, joining and doing it yourself have their own benefits.

First of all, well-known imported beauty stores, there are still relatively famous stores are basically foreign-funded enterprises, and for merchants, the profit margin of joining foreign-funded beauty stores is not large. Looking at the country, there is no prominent brand for the better imported beauty store brands in China, and if the business blindly joins, not only does it have no brand advantage, but it may also fall into the franchise.

It is precisely because of this that many merchants will choose to find reliable channels for the purchase of imported goods to make their own brands.

For small and medium-sized businesses who want to do imported goods, the current purchase through cross-border e-commerce platforms such as Xingyun Global Exchange is a cost-effective approach for small and medium-sized businesses. Because the platform has a large number of brand cooperation or first-class channels, through cooperation with them, small and medium-sized merchants can not only obtain batch-level purchase low prices, to ensure the best fighting advantages, but also richer source categories, after-sales service. If you are interested, you can learn more.

It is not difficult to find the source channel of beauty imports, but what is difficult is the significance of the cooperation between the brand owner and you?

If you are just an ordinary individual seller, you can't talk about it, and secondly, the intention of cooperation with people is based on quantity.

If you are a big team leader or a chain store, people will want to talk to you because they think you have a strong sales ability.

You can buy abroad or online, and I think the treasure trove of treasures online is very good. All of our stores stock here.

Now there is a new professional imported beauty wholesale platform, the explosion is very complete, ** is also very advantageous, cheaper than **, my friends and I are there to get the goods, pay attention to the "selection" ***, it is very convenient, you can compare it.

The purchase channels of international big-name cosmetics are:

1. Contact the brand or seek the support of the domestic general agent. This way is very formal, through the official to get the goods, first of all, the product quality is guaranteed, and secondly, you can also establish a good cooperative relationship with the brand. However, there is also an inevitable flaw for brands or general agents to take goods, that is, if the number of cosmetics we need is not enough, the brand has the right to refuse to supply.

2. Take the goods from the hands of regional ** merchants. In the sales system, if we can't touch the level of the general generation, it is also a good choice for regional first-class merchants to get the goods. Generally speaking, the quality of goods of regular regional merchants is also guaranteed, but the quality of goods is relatively not so affordable.

This requires us to have good eloquence and skills to communicate with the region** and get the goods.

3. Wholesale stalls. Wholesale stalls can take imported cosmetics, but the quality of the products cannot be guaranteed, and the relationship is intricate and difficult to clarify.

Tips when shopping for cosmetics:

1. When looking at the purchase of cosmetics, the first thing to observe is the color and gloss of the cosmetics. It should be observed in a well-lit place to see if its color is bright and natural.

2. Smell high-quality cosmetics should have an elegant aroma and smell pleasant; Excessively strong, pungent or unpleasant smells do not meet the requirements of high-quality cosmetics.

3. Try to judge whether the texture of the cosmetics is delicate through trial. Any kind of cream and lotion cosmetics is the finer the texture, the better the quality. The identification method is to apply a small amount of makeup evenly to the movement of the wrist joint.

Then move the wrist up and down a few times, stay for a few seconds and observe, if the cosmetics can be evenly and tightly attached to the **, and there are no traces of streaks at the wrist skin lines, it means that the texture of the cosmetics is delicate.

Franchise chain stores are looking for cosmetics brands from the cosmetics exhibitions that are being held, which is a more reliable purchase channel. However, this percentage is not very high, and cosmetics exhibitions are not very common. Operate a cosmetics store in the form of brand franchise, and you can obtain products authorized by the brand headquarters to sell or **.

This model does not have to worry about parallel imports, fakes, or insufficient supply, untimely and other problems. Generally, cosmetics brands will have their own authorized **merchants, and you can find out whether there is a brand **merchant in your area. In order to ensure the regularity of the product, it is best to ask the first merchant to see the brand authorization letter and other relevant certificates.

Although there are many different options for cosmetics purchase channels, it is difficult to find a channel that suits you, has a stable supply and formal products, so you should spend more energy in this area in the early stage, which is conducive to subsequent development.

Global cosmetics purchase channels:

1. Local cosmetics distributors or merchants.

Generally, cosmetics brands have their own ** merchants or distributors in various places, so you can see what cosmetics brands are in your region, if you are interested, you can go to ** merchants to get the goods, and it will be much cheaper to get the goods directly with the first-class ** merchants.

2. Cosmetics wholesale market.

Each region will have its own wholesale cosmetics market, so once you've decided on your cosmetics positioning, you might as well check out your local wholesale cosmetics market. Look at what makeup and skin care products are in line with your positioning, but you must know how to distinguish the authenticity of cosmetics when buying in the wholesale market.

3. Southern investors can choose to purchase goods in Hong Kong.

If you belong to investors in southern regions such as Guangzhou and Shenzhen, then you can choose to buy goods in Hong Kong. Foreign cosmetics brands in Hong Kong are cheaper than domestic counters**, and Hong Kong also has sales platforms such as SANA and Bonjour, and the shipping cost of Hong Kong purchases will not be very high.

4. Online supply platform.

Some cosmetics wholesalers also have supply platforms on the Internet, and they will publish source information, ** and information on the platform, but online wholesale cosmetics still need to be cautious, compared with the first-hand source suppliers are in the minority.

5. Purchase at the source.

It is best to find imported skin care brands to purchase, so that the quality of the supply is the best, and maybe it can become a first-class businessman, and the price of the purchase must be the cheapest. However, if you are just a newcomer, then Hyva Global Purchasing recommends that you still not buy too much goods, so as not to cause product accumulation.

As follows:

1. Purchase at the source.

Imported skin care products are purchased from brands, so that the quality of the supply is the best, and maybe it can become a first-class businessman, and the price of the purchase must be the cheapest.

2. Cooperate with the best businessmen.

You can inquire about the local **merchant** of the skin care product and get the goods from the **merchant. This way of purchasing is slightly more expensive, but it is more convenient.

3. **Purchase.

Cosmetics purchased in the country of origin are often one-third to one-quarter cheaper than in the country. If you encounter activities in the country of origin, you will get a lower discount for the products you purchase. Many tour guides or flight attendants will bring some cosmetics from abroad to sell.

Cosmetics from the wholesale market.

There is also a special wholesale market for international brand-name cosmetics, and the advantage of purchasing in the wholesale market is that you can purchase in kind, be able to choose by yourself, be able to better identify the quality of the product, and be able to get greater discounts. If you buy more at one time, you can easily buy the goods with ***.

If the funds are not sufficient, you can get the goods from the store, and if there is no shortage of funds, you can get the goods from the warehouse.

Is it a physical store stocking? There are also different price points for skincare products! It's best to have your own knowledge of skincare!

And the effect that you have used! In this way, everything can be lost. to sell well!

Otherwise, why should everyone buy yours with a dazzling array of cosmetics!

It depends on whether you need international brands or domestic cosmetics. You can send me a private message.

Because ** or intermediate wholesalers or something are easy to fake, if you want to ensure **, you can only buy with a brand like us (brand or China General Manager**). We are making Japanese, French, Taiwanese fragrances and skin care products, etc., and we can communicate together if we need anything.

Reliable** large shopping mall counters also go abroad.