Chen He s hot pot, Huang Xiaoming s barbecue, Guan Xiaotong s milk tea, and the people behind the st

Because catering is easier to make money, celebrities can use their fame and traffic to attract fans and customers.

Because many people will enter star stores for consumption according to the star effect, and the profits of restaurants are very high, so many stars open stores.

The main reason why celebrities are keen to open restaurants is because they have a large number of fans, which can attract customers and earn more money. But there are also some celebrities who open restaurants simply because they are foodies.

Because celebrities are also people, they also have the idea of attracting money, people like to make money, celebrities use their star effect to increase income, and restaurants are a relatively simple way to make profits.

Personally, I think that celebrities are keen to open restaurants, first of all, because the profits of restaurants are relatively high. Secondly, because the star effect will make the business of the restaurant very good. More often, celebrities opening restaurants can also shorten the distance with fans.

Celebrities have a wide range of influence and many fans. As long as they open a store, they will attract many fans to patronize, so as to obtain high profits.

It seems that celebrity stores have become a very common way of investment, especially in recent years, this way of entrepreneurship and investment has become more and more popular, and the shadow of star stores can be seen in many first-tier cities.

1. The fundamental reason for celebrities to open stores

There are no 100 days of popularity, especially the stars in the entertainment industry, there are very big variables in the number of times they appear on TV and popularity, no one can guarantee that they can always be popular, and the expenses of the stars themselves are very large, so they choose the right investment for themselves when they are still popular, whether it is starting a business or as a side hustle, they are very good for their own financial management, and as a physical store is their choice, small investment, low risk, fast transfer, high efficiency, these are the advantages of physical stores, Compared with investment, or the threshold for investing in real estate business physical stores is much lower, and there is no need for other professional technical and theoretical guidance. <>

2. The profit model of celebrities opening stores

Many celebrities are also selective to open physical stores, and some celebrities will invest in the clothing industry and create their own fashion brands, but now the rise of e-commerce is a big blow to physical clothing, so the most celebrity investment is in the food industry, such as milk tea shops, hot pot restaurants, Western food restaurants, etc., under this model, hot pot restaurants have become the most popular choice, and many stars in the entertainment industry, such as Ren Quan, Li Bingbing, Chen He, Zheng Kai, Zheng Shuang, etc., have invested in hot pot restaurants, and they are all over the country. So whether these hot pot restaurants and milk tea shops of celebrities are really profitable is a question that many netizens are curious about, let's take a look at their store model first, the star's stores are all in the form of joining, and there are very few stores that basically belong to their own operations, and they may retain one or two independent management rights, for example, Du Haitao's hot pot restaurant in Chengdu is very powerful in pomp and publicity, and the service and dishes are also good, many fans and tourists will go to see Du Haitao and Shen Mengchen, which brings very great benefits to this point, This kind of star effect allows others to see the benefits, and Du Haitao also released the news that he can join, so other first-tier cities across the country are asking to join, at this time, the only thing the star needs to do is to go to the station at a fixed time to prove that this is a star store, basically other investors borrow Du Haitao's brand, the income of the person responsible for the investment and operation of this store has nothing to do with Du Haitao, Du Haitao purely earns the hundreds of thousands of franchise fees. This is the real way to make money for star stores.

3. Market rules

With the play of market supervision, the physical stores of celebrities are also supervised, and the market administration bureau found that their stores did not obtain the market qualifications that can be joined, which is also their behavior of evading market control. <>

Gentlemen love money in a good way, and this common saying is to warn them to develop their own side businesses and follow the laws of the market and the constraints of the law when making investments.

The main profit model of celebrities opening stores is to rely on their own traffic to drive fans to consume. And the popularity of celebrities will not be low, and some self-leading people will also help promote the popularity, which will also make the celebrity's store more and more popular, and the business will become more and more popular. Fans naturally paid for it.

The profit model of celebrity stores is either a direct store or a franchise store. I think that whether it is a bubble tea shop or a hot pot restaurant, it is actually a marketing strategy that mainly depends on how the celebrity's popularity and traffic can be realized.

Neither side has made any explanation for this matter, but when it comes to the fact that celebrities open stores to make profits, they are actually relatively common, and the words and deeds of celebrities are under everyone's noses, and opening a store will naturally attract some customers, and there are also some fans to check in, this is the way to make a profit.

Use their popularity and fans to support the scene, and the ** side is also slightly higher, anyway, the fans like them, are willing to pay, and think it's worth it.

Through the popularity of the star itself, it drives the consumption of fans and passers-by. The popularity of celebrities is the best way to promote.

Celebrities opening stores are actually no different from us ordinary people opening stores, but they bring their own celebrity traffic, which is equivalent to having a certain drainage effect, so even if it is just a partnership, celebrities still have dividends, and this dividend is the most practical profit, and celebrities really have time to manage the store.

The profit model of celebrities opening stores is to rely on their own appeal to attract fans and netizens to spend in the stores they open, and the appeal of celebrities is very large, and the side hustles they carry out are generally very profitable.

The profit model is very good, because they are celebrities themselves, have a certain influence, and many fans are willing to go to their store to check in.

Through his own special profession, there will be gold that others do not have, and the sign is his own reputation and status.

The two sides will also carry out corresponding rectification and inspection of their own stores, which will definitely provide a good environment for consumers.

As a public figure, I don't think they need to do these things that damage their image, it should be the result of pushing their families or some networks.

The two sides did not make any statements, and this is also an industry guideline, so there are many cases of alleged violations.

At present, the two people have not said anything, and they may have started the investigation to a certain extent, I hope they can give us a fairer answer.

The two of them denied the incident, and they were adamant that there were no irregularities in their storefront.