Nike s stock price fell nearly 7, and its market value evaporated by 12 billion in one day, what im

Nike's stock price fell nearly 7 percent, wiping $12 billion in a single day. Needless to say, $12 billion is a concept, and this has had a very big economic impact on Nike. When the stock price is **, many shareholders are also in a panic, in order to avoid their own losses, there will definitely be some shareholders to withdraw their shares.

If the majority of shareholders have withdrawn their shares, it will be difficult for the company to continue to operate.

After Nike was frequently sent to the hot search, its things are becoming more and more expensive, and at this time, there are many shareholders to invest, but when the stock price is **, it will inevitably cause dissatisfaction among some shareholders, and most shareholders dare not take risks. Regarding Nike's stock price, some experts said that it was because of the loss of the Chinese market. Many of Nike's products are sold in China, but in the minds of many Chinese people, Nike is not a particularly wise choice.

Some netizens buy Nike on a shopping platform, not only the shoes are very expensive, but the shipping cost is also very expensive, and the shipping cost of a pair of shoes is more than 100 yuan. For a brand like Nike, in fact, it has long ceased to be everyone's first choice, and Nike's things are indeed very expensive, and Nike has also caused many comparisons among primary and secondary school students. Because many students feel that Nike is a high-end brand, they will ask their parents to buy it, so there is a phenomenon of comparison.

I have never had a particularly good impression of the Nike brand, from the first marketing to the later boycott of Xinjiang cotton and some insulting words. And the price of Nike is different in many countries, the price in China will be cheaper, and the price in China is more expensive. Although there are some athletes who like the things under this brand very much, we have to admit that many domestic brands are much more quality than this brand.

The impact of this incident on the company's operation is very serious, after all, this matter is mainly because of some bad behaviors of the other party, which has led to the development of Nike, as well as the subsequent sales and operation have had a very serious impact, if they do not make corresponding adjustments, it will even cause a very serious impression on their future development and brand effect, and even shake their position in the market operation.

Nike lost the Chinese market for three consecutive quarters. For the fiscal third quarter ended February 28, 2022, Nike's revenue in Greater China decreased year-over-year to $100 million. Nike also saw its sales revenue in Greater China fall 20% to $100 million last fiscal quarter.

The decline in Greater China accelerated in the fourth quarter, with revenue of 100 million US dollars, down 19% year-on-year. Full-year revenue in Greater China was $100 million, down 9% year-over-year and 13% after adjusting for foreign exchange effects.

It has a great impact on the company's operation, will affect the development of the brand, affect the sales of the brand, and affect the image of the brand.