Nike fell nearly 7, and its market value evaporated by 12 billion in one day.

The impact on Nike is particularly great, and Nike is now trying to save measures. If Nike keeps falling like this, it could lead to bankruptcy.

The impact of Nike's stock price fluctuations on Nike is relatively large, and it also makes domestic brands have better room for development.

There must be an impact on Nike, after all, it has fallen by 10%, so this 10% means how much market value has evaporated, and how much economy has been lost.

Nike fell nearly 7%, the market value evaporated $12 billion a day, and the impact of stock price fluctuations on Nike was first to hinder the expansion of Nike's offline stores, followed by the sales of Nike's offline stores, and then to affect Nike's cooperation with other partners, and Nike's own brand influence will also be weakened, and then more people will choose to sell Nike's **. It is necessary to explain and analyze the impact of Nike's stock price fluctuations on Nike from the following five aspects, which fell by nearly 7% and evaporated $12 billion in market value in one day.

1. Hindering the expansion of Nike's offline stores

The first is to hinder the expansion of Nike's offline stores, for Nike, the stock price ** will further weaken the efficiency of financing, so it is not very realistic for Nike to expand more stores, so in the short term, it is better to seek stable development.

2. Affect the sales of Nike's offline stores

The second is to affect the sales of Nike offline stores, for Nike offline stores, due to the corresponding ** price reduction is relatively large, in this case, reflected in the profitability of the corresponding stores, the customer flow will show a certain degree of decline.

3. It affects Nike's cooperation with other partners

The second is to affect Nike's cooperation with other partners, for Nike, there were many partners before, but due to Nike's stock price, there may be some partners who choose to terminate the corresponding cooperation, or reduce the scale of the corresponding cooperation.

Fourth, Nike's own brand influence will also be weakened

In addition, Nike's own brand influence will also be weakened, for Nike itself, the brand strength is still very strong, but after this wave of stock price decline, the influence of the Nike brand will decline to a certain extent, so that more other sports brands have opportunities for development.

Then more people will choose to sell Nike's **, mainly because the corresponding Nike ** is not so valuable when many shareholders will choose to sell at this time, because many shareholders are not a long-term strategy.

Precautions that Nike should do on its own:

You should raise funds to buy back your company's **, so that the company's ** can get a greater boost. After all, it's a matter of time before the stock price recovers for Nike.

Nike's stock price fell nearly 7 percent, wiping $12 billion in a single day. Needless to say, $12 billion is a concept, and this has had a very big economic impact on Nike. When the stock price is **, many shareholders are also in a panic, in order to avoid their own losses, there will definitely be some shareholders to withdraw their shares.

If the majority of shareholders have withdrawn their shares, it will be difficult for the company to continue to operate.

After Nike was frequently sent to the hot search, its things are becoming more and more expensive, and at this time, there are many shareholders to invest, but when the stock price is **, it will inevitably cause dissatisfaction among some shareholders, and most shareholders dare not take risks. Regarding Nike's stock price, some experts said that it was because of the loss of the Chinese market. Many of Nike's products are sold in China, but in the minds of many Chinese people, Nike is not a particularly wise choice.

Some netizens buy Nike on a shopping platform, not only the shoes are very expensive, but the shipping cost is also very expensive, and the shipping cost of a pair of shoes is more than 100 yuan. For a brand like Nike, in fact, it has long ceased to be everyone's first choice, and Nike's things are indeed very expensive, and Nike has also caused many comparisons among primary and secondary school students. Because many students feel that Nike is a high-end brand, they will ask their parents to buy it, so there is a phenomenon of comparison.

I have never had a particularly good impression of the Nike brand, from the first marketing to the later boycott of Xinjiang cotton and some insulting words. And the price of Nike is different in many countries, the price in China will be cheaper, and the price in China is more expensive. Although there are some athletes who like the things under this brand very much, we have to admit that many domestic brands are much more quality than this brand.

The impact of this incident on the company's operation is very serious, after all, this matter is mainly because of some bad behaviors of the other party, which has led to the development of Nike, as well as the subsequent sales and operation have had a very serious impact, if they do not make corresponding adjustments, it will even cause a very serious impression on their future development and brand effect, and even shake their position in the market operation.

Nike lost the Chinese market for three consecutive quarters. For the fiscal third quarter ended February 28, 2022, Nike's revenue in Greater China decreased year-over-year to $100 million. Nike also saw its sales revenue in Greater China fall 20% to $100 million last fiscal quarter.

The decline in Greater China accelerated in the fourth quarter, with revenue of 100 million US dollars, down 19% year-on-year. Full-year revenue in Greater China was $100 million, down 9% year-over-year and 13% after adjusting for foreign exchange effects.

It has a great impact on the company's operation, will affect the development of the brand, affect the sales of the brand, and affect the image of the brand.

Nike's market value evaporated by more than 80 billion overnight, and domestic shoe manufacturers are the ultimate winners. According to Nike's current sales volume in Greater China, the sales volume is still more than 8 billion US dollars, which means that if Nike can withdraw from the Chinese market, domestic shoe manufacturers can carve up the remaining market, and the final big winner is the domestic shoe manufacturers. <>

Nike is a foreign high-end brand in the minds of many of us, but the actual situation is that Nike only does a good job of running shoes, and some other products are estimated to be bought as a hook, so as to achieve its purpose of cutting leeks. With Nike's death in Greater China, not only was it affected by the Xinjiang cotton boycott, but Nike also made its turnover ** because it did not seek it, and naturally it finally evaporated more than 80 billion yuan overnight. After investors read Nike's annual report, investors will, of course, vote with normal rational thinking, which leads to the direct evaporation of Nike's market value.

1. Nike's market value evaporated by more than 80 billion overnight: the result of self-inflicted evil <>

Nike's annual report came out, but the results were not very good, and Nike's sales in Greater China have fallen to less than $8 billion, which is quite an exaggerated figure. In addition, Nike has been affected a lot by last year's boycott of Xinjiang cotton, and Chinese people have boycotted Nike because of Nike's behavior. Moreover, China's domestic manufacturers are also making efforts in marketing and R&D, and leading domestic shoe manufacturers like Anta and Li Ning have even developed a lot of good products, and they have spared no effort in live streaming and inviting spokespersons.

Under the influence of multiple factors, Nike's sales are not very good, which directly led to Nike's market value evaporating by more than $12 billion overnight.

Second, domestic shoe manufacturers are the <> the ultimate winners

According to the current setbacks of Adidas and Nike in the domestic market, with the sales of these two international giants in China further **, domestic shoe brands such as Anta and Li Ning believe that they can become the ultimate winners, because after waiting for these international giants to withdraw from the Chinese market, the remaining market is considerable, and domestic shoe brands can also be carved up.

After Nike's market value evaporated, Anta and Li Ning were the ultimate winners, because Anta and Li Ning had not been liked by customers because of Nike.

Nike's market value evaporated by more than 80 billion overnight, and the final winner should be its competitors, why do you say that, because the share of one market is shrinking, the share of other products is definitely rising, which is also the balance of the market.

I think Brooke, the opposite of Nike, is the ultimate winner, because Nike has no market, so his competitors are very popular.

Nike's market value evaporated by more than 80 billion overnight, losing the Chinese market for three consecutive quarters, but many people applauded, what problems does this reflect? First of all, if a brand does not respect us, then the brand will also be abandoned by us, on the other hand, it also reflects that we have a lot of domestic brands are rising, including Hongxing Erke and so on. And coupled with the impact of the epidemic, it is understandable that some brands are not selling very well, so let's talk about it specifically.

1. If a brand doesn't know how to respect us, then the brand will be abandoned.

Many people mention Nike, it is estimated that all they think of is Xinjiang cotton, at that time this brand did not support us, so later we did not support this brand, the sales of this brand became more and more bad, and finally we were abandoned, which is also a very normal phenomenon, on the contrary, we have a lot of domestic brands, *** and very respectful of consumers, so we chose them. And coupled with the impact of the epidemic, the sales of many brands have been hit, so it is normal for sales to deteriorate. <>

2. Our domestic brand is on the rise.

In the past, many people thought that foreign brands were better, so they would buy Nike clothes and shoes, but now more and more people have begun to support our domestic brands, such as Hongxing Erke, when Zhengzhou encountered the epidemic, took the initiative to donate money and materials, such brands were finally discovered by consumers, and were widely welcomed, in addition, including Li Ning and Anta and other brands of shoes, have been welcomed to varying degrees. <>

All in all, I think the reason why Nike lost the Chinese market in three quarters is that on the one hand, he doesn't know how to respect us, so he was finally abandoned by us, on the other hand, it is also the rise of our domestic brands, brands like Hongxing Erke, not only ***, but also know how to respect consumers very well, so they have been welcomed by us, and the impact of the epidemic has led to a further decline in the sales of foreign brands, so it is understandable that more than 80 billion evaporated overnight.

Chinese people are more and more fond of using domestic products, more than ten years ago, most people still felt that as long as it was a foreign thing, the quality would be very good, and at that time, there were indeed many foreign brand products in China's major supermarkets. But now that China is strong, and the patriotism of young people is getting heavier and heavier, and the quality and design of domestic products are also increasing, it is difficult for foreign brands to gain a foothold in China as before, which is a manifestation of a country's strength.

The Chinese market has a great impact on it. Nike has lost ground in the Chinese market for three consecutive quarters, and in the last fiscal quarter, Nike's sales revenue in Greater China also plunged 20% to US$100 million. Moreover, the hot sales of domestic brands have benefited from the trust of young consumer groups such as the post-95s and post-00s.

They no longer focus on the brand, but on quality and connotation.

Most consumers believe that domestic brands have the opportunity to enter the international market. You will find that the sales of domestic brands have increased greatly, and the quality of domestic brands is also very reliable. For most consumers, they will consider domestic brands first in the process of buying shoes and clothing.

Compared with other brands, you will find that the ** of domestic brands is also very favorable. <>

During the exercise, most people wear professional clothing and shoes. This makes the human body very comfortable and protects the joints of the legs and feet. With the ever-changing lifestyle, many people are very sports-oriented.

Therefore, in this process, sportswear brands have also been well developed. Under the influence of the environment, you will find that the sales performance of domestic brands has also increased. Once the performance of domestic brands becomes more stable, they can also enter the international market.

For most Chinese people, they also want to see the progress of domestic brands. <>

It may be in the hearts of consumers that the influence of domestic brands is not very large. However, in the process of purchasing, everyone will feel that the domestic brand is very cost-effective. Especially in the process of wearing, you will find that the quality of these clothes and shoes is also very good.

If there are some faults in the product, you can also choose to negotiate with the merchant. In this process, you will find that the after-sales service of domestic brands is better, and at the same time, it can solve the needs of customers. Although there are some young people who are particularly fond of buying clothes from foreign brands, everyone's needs have also changed at this time.

Because everyone saw the attitude of each business, and at the same time saw their behavior. After this situation, consumers are becoming more and more disappointed, and at the same time, consumers are resistant. Therefore, some foreign brands have also been greatly affected, and in the process, you will find that their business value has decreased significantly.

Moreover, in the process of pursuing foreign brands, it may also affect the consumption outlook of young people. In the process, some young people have developed a mentality of comparing themselves with others. Such a view of consumption is wrong, and at the same time, it will affect the development of society.