The CEO of adidas admits that he has made a mistake in China, how will he change the course of his b

In the interview, Rorsted admitted that Adidas had made mistakes in China. "We don't know enough about consumers, so we leave room for Chinese competitors who are doing better. Today's Chinese consumers like to have a 'Chinese feel'. ”

You should first find a path that suits your country's development, and then transform it, so that you can change your business course and allow yourself to innovate.

They should strengthen the relevant brand promotion, but also change their pride and combine it with Chinese elements.

Adidas. Lose market share in China.

The occupation is already quite small, and before Adinake that can be said to be a sports brand.

These domestic sports brands are not on the same level as each other at all. Although the other party's products are very expensive, they are still recognized by the Chinese people, but the market share of these two brands has been declining in the past two years. <>

On the one hand, it was involved in Xinjiang cotton before.

incident, participated in some improper political stances, at that time, netizens said that allergies have no memory, and it won't be long before many people buy them. But the current results prove that the people have memories, and there are some people who really don't have long memories, and they will still go, but there are a large number of people who will remember these things, and that's fine. After all, China's 1.4 billion population does not have a few people with brain problems, do you think they are living in an ideal world?

On the other hand, domestic brands are constantly rising, whether it is the design elements or the popularity of the brand, many domestic sports brands are gradually rising. And in the current situation of the epidemic, many places need assistance, and those foreign brands are what they are. And our domestic brands still stand up when the market share strategy is not so big, and even say that their own business is not so good, and they still stand up and donate money and materials.

See the truth in times of trouble. At this time, everyone gradually knows that when you buy your own brand of things, the money will still be our help when you need it in the hands of your own people, but buying things from foreign brands may turn into bullets attacking you when necessary. <>

The rise of domestic brands proves what we have been emphasizing. Political position, the Patriotic Education Bureau he is really useful, everyone understands more and more difficulties, always sees the truth of the truth, more and more understands themselves, talents are really reliable, from the general environment, of course, we can't deny that there are some scum among domestic brands, making black money. But everyone should look at the brand of any country rationally, it has such a problem.

Because the Chinese people don't like the Adidas brand very much now, that's why it's like this.

Adidas' withdrawal from the Chinese market is mainly due to the fact that no one buys it, and everyone is now more inclined to domestic products.

Many people may have some dissatisfaction after seeing the speech of Kasper Rorsted, CEO of aidas, but we have to admit that Kasper Rorsted's statement is actually telling the truth, Chinese consumers will not give up the adidas brand, but the premise is that adidas can produce good enough products.

First of all, Kasper Rorsted claims that adidas has made a mistake in the Chinese market, many people may think that Kasper Rorsted is talking about Adidas boycotting Xinjiang cotton, but in fact, Kasper Rorsted's statement has nothing to do with Xinjiang cotton, Kasper Rorsted said that Adidas may not know Chinese consumers very well, That's why other brands have been given some opportunities to steal market share from adidas, and I have to admit that the reason Kasper Rorsted said does exist.

Secondly, many people feel that Xinjiang cotton has a very big impact on adidas, but many consumers have long forgotten the so-called Xinjiang cotton incident, even if H&M, which severely boycotted Xinjiang cotton at that time, has returned, not to mention adidas and Nike, it seems that the Xinjiang cotton incident has a very small impact on these two brands, and now adidas shoes can be seen all over the street, which shows that Kasper Rorsted's statement actually has a certain participation value.

Finally, Kasper Rorsted also made his attitude towards the Chinese market clear in the interview, Kasper Rorsted believes that Adidas will never cut off contact with the Chinese market, and will strive to regain all the lost markets, Kasper Rorsted also said that he has confidence in Aidas.

Adidas is a brand that everyone is very familiar with, and the sales volume in China is very good, but because Adidas made mistakes in the Chinese market, many people have abandoned this brand. However, the economic gain of Adidas, which lost the Chinese market, including the market crisis, is still very serious, so the CEO openly admitted that he made a mistake in the Chinese market on August 15, and such a scene appeared on the hot search on the Internet. Behind this incident is enough to prove that the Chinese market is very large, otherwise it is impossible for the CEO of a brand to express his mistakes in a low manner.

You must know that China has a population of more than 1.4 billion, not to mention a pair of Adidas shoes per person, even if half of the people buy them, then for Adidas, it is a lot of money. However, the unity of the people of the whole country to resist foreign brands has had a very serious impact on these brands. In addition, according to the official data released by Adidas, it can be seen that there was a downward trend in the first quarter, and it fell by 35% again in the second quarter, which can be said to have brought corresponding pressure to Adidas' overall revenue.

If the impression of Adidas is not restored in time, the corresponding expected goals may be undermined in the following years. In fact, young friends especially like to pursue more famous brands such as Adidas, Nike, and Fila, thinking that wearing these shoes will save face, and at the same time, it will also bring a sense of superiority to themselves. However, in the face of the country, the nation and majesty, no matter how good the brand is, it will not be recognized by everyone, on the contrary, the performance of domestic sports brands has corresponding surprises.

In addition, the current people are mainly domestic products, and they think that they are very proud of using domestic products, and they can also have a corresponding sense of honor. The emergence of domestic products is indeed a surprise to everyone, and young friends will also focus on domestic brands, which is really easy to use. Every time there is a crisis in the country, these domestic brands are even more disregarding their overall operation, on the contrary, donate a lot of money, this spirit is worth learning from everyone, so these brands are not popular, is it popular with other foreign brands?

As you can imagine, China has a population of 1.4 billion, so this is a very large number, and the profits brought to him are still relatively huge. So his behavior was wrong in the first place.

China's market is very large, as long as consumers like the brand, then the benefits of the brand will skyrocket.

The market is large because our country has a huge population and a large number of consumers.