How to write an advertising feasibility study report?

1. The content of the research is different. The project proposal is the preliminary selection of the project, which determines whether the next step is needed, and mainly examines the necessity and feasibility of the proposal. The feasibility study needs to conduct a comprehensive and in-depth technical and economic analysis and demonstration, compare multiple options, recommend the best plan, or reject the project and put forward sufficient reasons to provide a reliable basis for the final decision.

2. The basis of basic information is different. The project proposal is based on the national long-term planning, industry and regional planning and industrial policies, the relevant natural resource conditions and production layout of the proposed project, and the relevant approval documents of the project authority. In addition to the approved project proposal as the basis for the feasibility study report, the detailed design information and other data of the document should be used as the basis for the preparation.

If you have thought about advertising projects, then you should combine the actual situation of your project to write, this kind of report is relatively long, mainly to discuss whether your project is feasible, and give reasonable suggestions for the actual situation of the project, you can go to the China Industry Competitive Intelligence Network to view, there are many case samples on it, you can refer to it.

(1) The purpose, basis, scope, principles and objectives of the preparation.

2) Scheme demonstration, including sewage quantity and quality, sewage and sludge treatment objectives, biogas production and use, engineering design scheme, environmental protection and safety production, and public works.

3) Project implementation plan and organization, labor quota.

4) Project investment estimation and fund raising.

5) Economic analysis of economic benefits, energy benefits, environmental benefits and investment projects.

6) Conclusions and recommendations.

But the potato person rushed to the macro report writing format.

A complete feasibility report is usually written in a separate volume, so its basic model is composed of several parts, such as the first page, title, preface, main text, conclusion, and annexes.

1. Homepage: mainly indicate the name of the project, the sponsor and person in charge of the project, the name of the feasibility study unit, the technical person in charge of the feasibility study, the economic leader, the list of researchers participating in the data analysis and the completion date of the report.

3. Introduction: Briefly introduce the background of the project research, the relevant factors and main purpose and significance of the project implementation, the main basis and main scope of the feasibility study, etc. Some feasibility reports also require a summary of the study.

4. Text: This part is the main body of the report, which requires listing facts, using systematic analysis methods, and comprehensively considering all aspects of factors to make an objective, comprehensive and accurate decision on the feasibility of project implementation. Different types of feasibility reports are often prepared with different emphases in this section.

5. Conclusion: On the basis of the feasibility analysis and the best of the project, make a scientific evaluation from the overall perspective, and compare the advantages and disadvantages with the relevant schemes, and finally obtain a clear action proposition. In some cases, newer, more comprehensive proposals were made for the original programme.

6. Attachment: In order to meet the needs of the conclusion, the relevant materials supplemented after the preparation of the main body of the feasibility report, mainly including test (real) data, calculation buoys, ****, references, etc.