What do you think will happen in the future of China s gaming industry?

The growth rate of game sales revenue has declined

With the continuous advancement of social modernization and electronicization, on the basis of the increasing satisfaction of the material level, people's demand for spiritual entertainment is constantly improving, and online games have become one of the main ways of leisure and entertainment for contemporary people based on their storytelling, social and communication characteristics, and the market scale of online games is expanding.

In 2021, the sales revenue of China's game market will be 100 million yuan, an increase of 100 million yuan compared with 2020, a year-on-year increase. In 2021, as the epidemic eases and the impact of the stay-at-home economy weakens, the growth rate of sales revenue in China's game market will decline.

The scale of China's game users has entered the stage of stock competition. In 2021, the number of game users in China maintained steady growth, with the number of users reaching 100 million, a year-on-year increase. With the change of China's demographic structure, the competition in the game market will become more fierce in the future, and the requirements for enterprises and products will also rise.

The scale of the game going overseas has expanded

In terms of game composition, with the development of 5G technology in the Chinese market, a new round of technological revolution and industrial transformation is gaining momentum, and industries such as cloud computing and VR are accelerating their evolution. The technical level of China's independent original game development enterprises has been continuously improved, and the innovation ability of independent original game products has been generally enhanced. In 2021, the sales revenue of China's self-developed games in the domestic market was 100 million yuan, a year-on-year increase.

From the perspective of the proportion of self-developed games in the total game market revenue, the market share of China's self-developed games continues to increase, and by 2021, the proportion of China's self-developed games in the domestic market has increased to.

In recent years, the scale of China's self-developed game products going overseas has increased year by year, and its overseas influence, overseas market share, and global user scale have been expanding. The scope of "going out" has gradually shifted from Hong Kong, Macao, Taiwan and Southeast Asia to the world, and actively explored emerging markets such as the Middle East, India, Russia and Brazil while focusing on mature markets such as the United States, Japan, South Korea and Europe. The types and themes of overseas games are also gradually enriched.

In 2021, China's self-developed games will maintain a growth momentum overseas, and the actual sales revenue of self-developed games in overseas markets will be 100 million US dollars, a year-on-year increase.

— The above data refer to the Prospective Industry Research InstituteAnalysis Report on Business Model Innovation and Investment Opportunities in China's Online Game Industry

It will pay more attention to visual effects, such as 4D and 5D scenes, with a strong sense of picture, pay attention to original design, pay attention to the interaction between reality and virtuality, and will be more widely applied to automotive equipment, refrigerators and other terminals, and the game experience will be more enjoyable.

There may be new design themes, the sense of graphics will change, there will be different ways of playing, there will be different developments, the original system will be restored, virtual technology will be added, and there will be a different sense of experience.

It should become a regular plus.,The game industry is too resistant to today's children.,I think games are especially fond of addiction to 3-year-old dolls.,Older uncles like to indulge.。

Tencent Holdings (NetEase (Century Huatong (002602), Sanqi Mutual Entertainment (002555), Perfect World (002624), Youzu Network (002174), etc.

The size of the mobile game adapted from IP, the number of mobile games adapted from anime, and the number of mobile games adapted from literature.

Game IP has become an important part of the IP market

IP has become one of the most important resources in the film and television entertainment industry, and in 2020, the proportion of game IP in China's IP licensing market ranked fourth.

The scale of IP-adapted mobile games continues to grow

From 2017 to 2020, the scale of China's IP-adapted mobile game market increased year by year, and in 2020, affected by the epidemic, the demand for entertainment activities increased, and the market size of IP-adapted mobile games exceeded 120 billion yuan, with a growth rate of more than 25%.

Anime and literary IPs constitute important IPs**

Animation and literature, as two important IPs**, have occupied a certain market share in existing IP-adapted mobile games. In 2020, the revenue from literary adaptations of mobile games accounted for more than 6%, and the revenue from anime adaptations accounted for more than 3%.

Note: The number of games is cumulative; Only the game revenue turnover exceeds 500 million products.

The number of mobile games adapted from animation IP increased to 17

From 2017 to 2020, the number of mobile games adapted from animation IP increased year by year, reaching 17 in 2020, an increase of 2 compared with 2019.

Note: The number of games is cumulative; Only the game revenue turnover exceeds 500 million products.

The number of mobile games adapted from literary IP has grown rapidly

From 2017 to 2020, the number of mobile games adapted from literary IP increased year by year, reaching 14 in 2020, an increase of 5 from 2019.

To sum up, the game field has become a field with a high proportion of IP licensing, and the market size of IP-adapted mobile games is also growing year by year. Animation IP and literary IP are important mobile game IPs**, and the number of mobile games adapted from anime and literary IPs reached 17 and 14 respectively in 2020.

The market size is growing year by year

In 2020, the actual sales revenue of China's game market was 100 million yuan, an increase of 100 million yuan over 2019, a year-on-year increase, and maintained rapid growth. In the first quarter of 2021, game manufacturers launched New Year's Day and Spring Festival holiday activities, which strengthened users' consumption aspirations, and the actual sales revenue of China's game industry achieved phased growth, and a number of game products achieved relatively good results.

In the first quarter of 2021, the actual sales revenue of China's game market was 100 million yuan, driven by the growth of actual sales revenue of mobile games, which increased year-on-year.

The number of users has grown steadily, and the proportion of mobile game users has increased

The scale of China's game users has entered the stage of stock competition. In 2020, the number of game users in China maintained steady growth, with the number of users reaching 100 million, a year-on-year increase. As of the first quarter of 2021, the number of game users in China reached 666.5 million.

From 2014 to 2020, the number of mobile game users in China increased year by year, and the proportion of total game users gradually increased. In 2020, the number of mobile game users in China reached 654.35 million, accounting for 98%.

The market for featured games is developing well

In recent years, China's characteristic game market has developed well. From the perspective of the development of the ACG game market, during the epidemic, China's ACG game market grew rapidly, and in the first quarter of 2021, the actual sales revenue of China's ACG game market reached 100 million yuan, a month-on-month increase.

Although at this stage, the number of users of ACG games in China is relatively small compared to other popular video games, the rapid growth of the number of players during the epidemic reflects the growth potential of the ACG game market.

From the perspective of the development of the e-sports game market, the popularity of e-sports in China is relatively high due to the increase in the number of mentions of e-sports on major online social platforms at this stage. In the first quarter of 2021, the actual sales revenue of China's e-sports game market was 100 million yuan, an increase from the previous quarter.