Jianlibao, which was once the originator of domestic gold medal marketing, how did it decline?

In the past few years, almost every store has Jianlibao drinks, at that time Jianlibao sales were very large, and the people who liked it were also from old to young. But now there are Coke and Sprite in every store, but Jianlibao is rarely seen. At that time, Jianlibao was the originator of domestic gold medal marketing, but now it is in decline.

Why is that? Let me talk to you about it.

This must have something to do with his marketing methods, after all, Jianlibao's taste is recognized by the Chinese people. Jianlibao, at that time, he had its advertisements in the Olympic Games, in the news broadcasts, and in many sports events, there were also its advertisements. We all know that at that time we were all on TV to get information from the outside.

The importance of advertising to marketing can be imagined. However, Jianlibao generally advertises on important things. Then we must also be able to know Jianlibao, and there are many people who naturally buy Jianlibao at that time.

But now, many people are more fond of some celebrities. Like Sprite, she asked Jay Chou to advertise before, we have to think about it, how many fans does Jay Chou have? It is the recognition of this kind of star that can also drive the recognition of this kind of thing by their fans.

There are also many drinks that used to be gold medal marketing, but as time went on, their sales became lower and lower.

And I think the reason for Jianlibao's decline is mainly the reason of Jianlibao itself, with the reform of the times, the development of an enterprise will also be hindered by many obstacles. Like Jianlibao Group is a typical example, when she wanted to build a Jianlibao Building in Guangzhou, but was hindered by the local **. In addition, the reform of state-owned enterprises at that time also had a great impact on him.

Since then, Jianlibao's sales have begun**. And the management of Jianlibao is also quite chaotic.

When it comes to Jianlibao, I think of winning the lottery to deceive people.

Li Jingwei was disobedient.

His brand is not very prestigious now, with the development of the economy, people's tastes are getting higher and higher, he can't keep up with people's requirements, and the taste has not changed.

I think it may be because although he has done a good job in marketing in the past, he is not innovating and keeping pace with the times.

From the beginning of a sports drink developed by a professor, Li Jingwei introduced it into the sports meeting, which made Jianlibao very popular, but there was no follow-up in marketing and other reasons, and then it declined.

Because his founder wanted to expand in other areas and bought a lot of other industries, but this made its capital chain very tight.

Hello, in 2022, Jianlibao's sales volume in Yuzhizhi China will be 100 million yuan. In recent years, Jianlibao has actively sought change and innovation, and has taken the initiative to cooperate with the Forbidden City, the people's new and other cross-border cooperation, and launched the old Yuchanggong x Jianlibao series of co-branded models. It not only innovates boldly in the design of the can, but also integrates traditional culture and national story elements into it, conveying profound cultural connotation and national tide aesthetics, which is loved by young people.

In 2021, Jianlibao also appeared at the Tiananmen Centennial Celebration Conference, and Jimin became the sports drink in the gift bags of the participants. Jianlibao once again entered the public eye.

Li Jingwei, the founder of Jianlibao, and Li Jingwei, the director of Sanshui Distillery in Sanshui County, Guangdong, obtained a new sports drink formula in 1984 and launched the "Jianlibao" beverage brand. Jianlibao has become the preferred drink of the Chinese Olympic team and is known as "China's magic water" by Japan. Create the "Jianlibao" brand.

In 1990, the "Li Ning" brand was established.

In 1994, the world's first planet named after an enterprise was named "Sanshui Jianli Baoxing". In 1998, he was elected as a deputy to the National People's Congress. In January 2002, after Jianlibao was acquired by Zhejiang State Investment Corporation, he was recommended to serve as the chairman of the board of directors of Jianlibao Group.

He died at 13:56 on April 22, 2013 in his hometown at the age of 74.

Li Jingwei didn't have a good relationship with the local yamen, and was reconciled, and it seems that Jianlibao was sold to someone else.

Jianlibao is actually Li Ning's "godfather of entrepreneurship".

Li Jingwei (deceased) Adopt it.