What do you think about KFC s inappropriate advertising content?

I don't think it's KFC's intention to post inappropriate advertisements, but at this point, we can only analyze the reasons for the incident, draw inferences from one case, and take corresponding measures in the future to avoid such incidents as much as possible.

Here's how it happened: 1 August was Emancipation Day in the Republic of Trinidad and Tobago. We all know that every holiday, KFC and other brands will rivet their publicity vigorously to expand their brand.

But this time KFC planted a heel, they released a new advertising copy in the KFC chain, placed golden chicken legs in the Zheng**, and marked the classic logo of "black power", that is, raised upwards and clenched fists. And with the text next to it: Happy Liberation Day.

This advertising copy of KFC was complained by netizens and considered it to be a discriminatory advertisement.

As far as KFC is concerned, they probably didn't consider such an impact when they released the ad copy, in fact, if it were me, I probably wouldn't think there was anything wrong with it, because I didn't understand the local culture. But the KFC side can't be like me, because they have the responsibility and obligation to be familiar with the local culture, so that they can better carry out the propaganda campaign. This inappropriate advertisement of KFC has the following lessons for us:

First,It is necessary to fully understand the local culture and people's living habits. Respect the local culture, understand their pain points, and then avoid these key points that can have negative impacts when advertising so that the local people are receptive to them and avoid backfire.

Second, after posting an ad that had a negative impact,Relevant measures should be taken promptly in an effort to eliminate the negative impact。In this case, KFC also took swift action, including quickly retracting the inappropriate advertisement and issuing an apology.

When apologizing to the public, be honest and don't make some innocuous apology statements, if so, it will only backfire. There have been many examples in history.

I don't think that's what KFC intended, but since it's happening, we should take steps to understand the local culture and people's living habits, and make amends.

It's racist, ironic. This advertisement symbolically admonished everyone that black slaves had been emancipated.

KFC's intentions are certainly good, and there is nothing wrong with advertising copywriting in our opinion, but now black people's nerves are too sensitive, and just because of a fist and a sentence, so many meanings can be interpreted.

I think now is the outbreak period of racial discrimination, KFC can not do any advertising about racial types, this kind of advertising is too sensitive, a little careless, can arouse the attention of netizens, and the amplification of the problem, the unintentional will become intentional, this kind of advertising is better not to do.

The use of negative hot spots to design ad copy is a sensitive issue, and there are different views and opinions on whether it can be accepted by the general public. Here are some common points:

1.Unacceptable exploitation: Some believe that it is unethical and unacceptable to use negative hotspots to design ad copy. They believe that by doing so, they are mocking or taking advantage of the suffering and misfortune of others, contrary to the basic principles of respect and compassion for others.

3.Depends on presentation and purpose: Some believe that adding that exploits negative hot spots depends on how and for what purpose the ad is presented and what it is.

They may be more receptive to ads that respect victims, present positive messages, or promote social change.

It is important to note that the level of receptivity of advertising creatives varies from person to person, depending on the individual's perception of value implications, context, and experience. The advertising industry and advertisers should design advertisements with the public's reactions and feelings in mind, and ensure compliance with ethical principles and social responsibility.

Ultimately, the acceptance of advertising depends on the public's response and the market's feedback. If an advertisement is deemed offensive, irreverent or immoral, it may be widely criticized and resisted, negatively impacting the image of Pinzao. Therefore, advertisers and advertisers should carefully weigh the risks and rewards of advertising creatives that exploit negative hot spots.

The act of using negative hotspots for advertising copy has been widely criticized and opposed for the following reasons:

1.Lack of professional ethics: As an advertising marketer, we should always abide by professional ethics standards, and should not slander others under any circumstances, violate public morality and ethical bottom line to obtain commercial benefits.

2.Disrupting social order: Using negative hotspots for advertising copy may trigger negative reactions from society, which may also have a negative impact on the brand, and may even lead to undesirable consequences.

3.Damage to brand image: Promotional language that is too extreme or insulting can have a negative impact on your brand. If ads are seen as dishonest or unethical, consumers will lose their trust and loyalty to your brand.

4.Contrary to the social values of Thanazei: the society we live in has certain values and moral standards. When brands use negative hotspots for advertising copy, they can violate these values and trigger widespread resentment and resistance.

Therefore, it is not advisable to use negative hot spots for advertising copy, and brands should pay attention to abide by ethical standards and professional ethics, and choose positive advertising creative methods to enhance brand image and corporate value.

Here's the breakdown:

From an ethical point of view, it is up to consumers to judge whether KFC's advertising creativity is appropriate to take advantage of negative hot spots. In advertising, especially when using negative hot spots, it is necessary to handle relevant sensitive information carefully and carefully, otherwise it may cause negative impressions or other impacts to consumers. Therefore, when it comes to advertising creative, there are some ethics and codes of conduct that need to be followed to ensure that the public gets a positive and good experience.

Advertising is one of the important ways to promote a brand, conveying the brand's core values to consumers. However, the quality and appropriateness of the creative often affects the brand image, and any practices that could damage the brand image should be avoided. In terms of advertising creativity, it is necessary to take into account the core values of the brand and the needs and expectations of the public, build a positive and superior brand image, and make the brand more popular and trusted.

The ultimate purpose of advertising is to promote sales and increase brand awareness, and the effectiveness of advertising is mainly reflected in its audience and feedback on marketing results. Advertising creatives that use negative hotspots may resonate emotionally with consumers, but they may also cause negative reactions, and you need to be very careful and cautious to avoid adverse consequences. Therefore, when it comes to ad creative, it is necessary to consider its effectiveness and results to ensure that the ad achieves the desired effect and goals.

To sum up, whether the advertising creative is appropriate or not needs to be comprehensively considered in many aspects, such as ethics, brand image and advertising effectiveness. Advertising creatives that exploit negative hotspots need to be especially cautious and based on the actual situation and public expectations to ensure that the advertising can promote the brand image and marketing effectiveness. Hope!

The use of negative hot spots to make advertising creativity is too low-level, and it is acceptable to feast on auspicious and unstately staring.

It seems that Ken Ji's copywriting level is getting worse.

KFC advertisements, effects and features published on different **, new **marketingIt has the quickness of the first with the head. When the customer finishes ordering, the system can quickly transfer the menu to Sun Dan, saving the time of manual transmission, so that the master can make the meal faster.

According to the latest report of the Global Times, on August 1, as the emancipation day of the Caribbean country of Trinidad and Tobago (hereinafter referred to as "Trinidad and Tobago"), KFC chain restaurants in the local KFC have released new advertising copy in order to celebrate this holidayBlack PowerThis logo is a fist raised upwards and clenched, and at the same time, there is a line of text above the copywriting screen:Happy Liberation Day

As a result, this ad copy brought a public relations crisis to KFC.

After the ad copy was released, due to the crazy complaints from netizens, KFC quickly withdrew the ad and issued an apology statement, saying, "We realized our mistake and apologized to those who were hurt." Netizens basically agreed on this matter, saying, "This is the most discriminatory ad I have ever seen." What better way to commemorate Emancipation Day, which is "ironic" comparing a fist that symbolizes the strength of a black man to a fried chicken leg?

From this point of view, the KFC advertising stall is in trouble.

KFC released a new ad in Russia with the words "Happy Liberation Day" on the advertising screen, fists alluding to the power of blacks, etc., and the advertisement was withdrawn after the advertisement was clearly discriminatory.

KFC released a new advertisement on the Emancipation Day of the Black Slaves in the Caribbean country of Trinidad and Tobago, but the copywriting picture of this advertisement is a chicken leg in the center, and a fist clenched upwards is drawn not far away, and Happy Liberation Day is written on the top, many netizens complained about KFC's copywriting, thinking that this copywriting is discriminatory.

Because KFC's advertisement on Black Liberation Day angered black compatriots by coincidence, it was unanimously opposed by black people.

Because KFC made an advertising plan on the day of the emancipation of black slaves in Caribbean countries and Tobago, it was criticized by many netizens as the most discriminatory advertisement they have ever seen.

In fact, the KFC advertising booth is suspected of satirizing black people, which is a bit sensitive.

Advertising is really important for a brand. If there is no advertising promotion, it is difficult for a brand to build its own popularity. Quality is one thing, but it must be promoted through advertising in the early stage, so advertising is very important for brands.

KFC advertising stalls, which will indeed be more or less affected by KFC. Because a brand's advertising directly affects the development of a brand, and KFC advertising attracts the attention of netizens because of the inappropriate content published. Therefore, advertising is very important to the benefits of a brand, and if it is good, it will drive the development of a brand and attract a large number of people.

If it is not good, it will be intercepted directly. <>

Advertising is very important for any brand. If it is not important, there will not be any brand that spends high endorsement costs and advertising costs to invite popular stars to endorse and shoot advertisements for them. Therefore, advertising can directly affect the development of a brand, and even determine the development of a brand.

Advertising must be to vividly express the highlights and characteristics of any product, so as to attract the audience and attract everyone's attention to understand the brand. That's why advertising is very important. If your advertising is done well and the advertising is influential, then it will attract everyone's attention and attract everyone's purchasing power.

And if you have an ad that is mediocre and unremarkable, then it is useless. <>

Advertising is a plus for the product. If the advertising is done well, then it will add points to the brand's products. If it is not done well, then sometimes it may just pay the cost of an advertisement, so it is useless.

And the recent incident with KFC advertising will undoubtedly have a great impact on the brand. Therefore, advertising is very important to a brand and can directly affect the development of a brand.

Advertising is not only a means of product **, but also has a certain moral and cultural significance. Negative advertising refers to advertisements that contain a variety of negative value orientations such as falsehood, vulgarity, pleasure, luxury, etc., and have a subtle negative impact on society, including illegal advertising, false advertising, and vulgar advertising. Recently, the KFC advertising booth was in trouble, using chicken legs to symbolize "black power", perhaps it was meant to be so, but it caused a bad impact.

There's no doubt that advertising is crucial for brands, or there wouldn't be so many businesses spending a lot of money on advertising.

Many people believe that commercial advertising activities are purely market economic activities, and the pursuit of profit maximization is its essential characteristic, and there is no need to give it the function of social supervision. This directly leads to the unwillingness to follow certain ethical standards in the process of advertising creative operation, and the phenomenon of untrustworthy, immoral and non-standard advertising is not uncommon. Reflection of social phenomena.

It is an extension of society, and the change of social morality and the decline of social atmosphere will inevitably be reflected in **. However, lack of awareness, lack of self-esteem and self-discipline in words and deeds accelerate the collapse of the social ethical system, and often fail to keep the bottom line.

The spread of negative advertising can reduce the credibility of **. A large number of negative advertisements will undoubtedly affect the brand, authority and reputation of radio and television. At the same time, it will also corrupt the atmosphere of the advertising industry and is not conducive to the healthy development of the advertising industry.

A well-known cross talk actor endorses ** products, and the belly he can't lose has become a joke. The products are very different, and consumers can't understand everything, just because they believe in the best, they have the urge to consume. The company that publishes commercial advertisements consumes the public influence, and the advertising fee charged is the consumption cost of the public influence.

Over time, what is ultimately lost is credibility.

For this, companies should be thoughtful when advertising and not cause harm to a certain group by attracting attention. This will only have a bad impact on your brand.