How can I quickly improve my photography? How to improve the level of photography

Merchants Gang: Matcha has always been a label active in the fashion circle and social networks, and is liked and sought after by young people, but it faces an embarrassing situation: the concept is hot but lacks a strong representative brand. So why is matcha loved by so many people?

First of all, matcha has a deep cultural precipitation. Matcha originated in the Sui and Tang dynasties of China, and the young leaves of spring tea leaves were made into cake tea and preserved after being finished with steam. Before eating, it is baked and dried again on a fire, and ground into a powder with a natural stone mill.

During the Southern Song Dynasty, the Japanese monk Eisai brought tea seeds and "last tea" from China back to Japan, and later the Japanese "tea saint" Sen no Rikyu founded the "Matcha Ceremony", so that matcha is world-famous, so that many Chinese mistakenly think that matcha is a "foreign product".

Second, consumers have a wide range of perceptions about matcha. Matcha is a category that is no stranger to and has a certain historical origin in the beverage industry. From the original matcha cake and matcha latte, to today's matcha milk cap and matcha ice cream, a large number of matcha products have appeared in various beverage stores and coffee shops, and the well-known Starbucks, Häagen-Dazs, COCO and other beverage brands have matcha products for sale, which has laid the foundation for matcha in consumer cognition.

The tea polyphenols of matcha itself are higher than those of green tea, and it has a good effect, and its value is very high in terms of nutrition and health care, which is also another recognition of matcha.

In view of the development law of the popular beverage "carbonate-coffee-tea" in the United States and Japan, China's matcha market is extremely optimistic at this stage. However, with the advent of homogeneous competition, how can cutting-edge brands stand out? How to make the performance of matcha shops improve quickly?

1. Based on products, build core competitiveness.

Under the trend of consumption upgrading and tea drinking, all kinds of matcha desserts have become synonymous with health and deliciousness, but matcha also has 369 and so on, and the matcha products of ordinary beverage stores cannot be matched with franchised stores, and products are the essence and foundation of catering. Therefore, matcha needs to start with the product and create its own core competitiveness. Not only should the materials be high-quality, but also made in bright files.

Moreover, all products must be based on consumer needs, first of all, they must be down-to-earth and recognized by customers.

2. Pay attention to scene differentiation + sense of ceremony.

Adhering to this concept, the matcha shop not only brings customers the ultimate product experience of amazing encounters, but also brings a sense of peace of mind to people in the downtown area, creating a surprise experience that exceeds expectations in every detail of the environment and service. In terms of service, the matcha shop should also convey a youthful and beautiful feeling to customers: the young waiters wearing light green tops and fashionable denim aprons are all handsome and full of sunshine.

3. New ways to play catering + retail.

For matcha shops, to increase turnover, takeaway channels cannot be ignored. In order to ensure the quality, the matcha is not only protected by double pockets, but also added ice packs to keep it fresh, so as to avoid the taste of the cake being damaged by heat due to long-term transportation. At the same time, the matcha snacks launched in the future will also cooperate with e-commerce platforms such as JD.com and Tmall to accelerate customer coverage and stabilize the market.

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can be plated with such an effect, it is indeed destined to be no more low-key.

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But what I didn't expect was that when the villagers saw such a cool car, they thought it was a million-dollar luxury car, and they all thought that the guy had made a fortune. The guy was also impressed, and they gave a thumbs up!

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The guy's original car looks... It's very ordinary.

Photography is a step-by-step process, and any learning requires patience and perseverance, but photography and other disciplines are a little different, first of all, loneliness, at the beginning your photography level is not high, there are not many people who watch, you may not even be satisfied with yourself, then you need to persevere, slowly with the improvement of the level of photography, the increase of works, especially the continuous emergence of good works, fans will gradually increase.

From the perspective of my own photography path, my experience is "three more", that is, to see more, shoot more, and compare more. Read more: Read more excellent photography books and photographic works, even if you imitate excellent works, don't be afraid, and keep the good side of others in mind.

Take more shots: To have a qualitative leap must have a quantitative accumulation, at the beginning may not have a systematic shooting process, what you see will shoot, this is not afraid, from the books and everyone's excellent works of composition, framing, light and shadow and other information to apply to your own photographic works, then you will be half of the success.

Compare more: Don't be complacent after having some achievements, you must make a comparison with other people's works, there must be a teacher in the threesome, find the gap from others, continue to carry forward your own good, make up for and correct the shortcomings, and slowly your photography level will be greatly improved.

1. Photography is a lonely art. If you have the conditions, you can go to formal colleges or well-qualified training institutions to systematically learn photography theory, which is the best way to improve the level of photography. There are professionals who personally guide, many film friends brainstorming, timely communication, learning from each other's strengths, strong theoretical backing, and formal practical operation, and the improvement will be fast.

2. Improving one's art skills and appreciation level will also be of great help to improve the level of photography. To put it bluntly, photography art is also a branch of fine arts, and improving art skills will make a rapid leap in the level of photography creation. This is the key and the shortest way to improve your photography.

Improving the level of appreciation and appreciation will enable you to draw nourishment from all art categories in a timely manner, so as to quickly improve the level of photography. It also plays a decisive role in establishing his own unique photographic style.

3. Self-study is also a good method, and you can refer to many classic photography books. However, the degree and speed of improvement will vary depending on one's own ability to accept, learn, and theoretically based. Getting to know famous teachers will also improve the quality of self-study, so that you can quickly improve your photography skills.

4. Diligent study and practice is an important way to improve the level of photography! However, limited to their own economic strength, they must develop the use of professional eyes to observe all things (in their minds, they should often consider such as how to frame and compose the picture, choose the angle of observation, a reasonable depth of field, the appropriate combination of shutter speed and aperture, the selection of the mode, whether to compensate and other issues, and gradually form a habit, and form the habit naturally!). ).

In this way, in practice, there can be a target, a target.

5. Fully understand and master the performance and characteristics of the existing equipment, and maximize the functions and advantages of the equipment, which is also an important way to quickly improve the level of photography.

6. Improving the ability of post-production of photos is also an important way to quickly improve the level of photography! This kind of kung fu will make the ordinary ** into excellent photographic works, and its decay into a magical and wonderful effect, which depends on the accumulation of a lot of theoretical knowledge and practical experience, and it is not something that can be practiced overnight! If you study and practice more, you will eventually cultivate to such a state.