The difference between media photography and advertising photography

There is a clear difference between them.

For media photography, the most representative is photojournalism: photojournalism is a news report on an ongoing event in the form of photography. Photography is the main means of news photography to disseminate information, it mainly relies on capture to complete, its purpose is to illustrate events, spread news, trigger impact, etc.

In addition, photojournalism is usually accompanied by a short caption to introduce the background and process of the event.

Advertising photography is a kind of photography that uses products as the main subject to reflect the shape, structure, performance, color, and use of products, so as to arouse customers' desire to buy. Advertising photography is an important means to disseminate commodity information and promote commodity circulation. With the continuous development of commodity economy, advertising is no longer a simple commercial behavior, it has become a mirror of real life, and an important means and medium of advertising communication.

The effect is realistic, and the photography can accurately and meticulously express the appearance and details of the object, with a high degree of realism and documentary, and has a strong attraction and appeal to people's vision.

True and credible, photography can objectively and fairly reflect the object, because it is the product of technology, it is easier to make people trust, and psychologically shorten the distance with advertising.

I am impressed, the photography ** uses a variety of darkroom techniques to process, the picture is more vivid than the real thing, more infectious, especially the creative ingenuity, the expression is unique**.

It is good for sales, and because it can realistically reproduce the image of the product, many work steps are eliminated when selling.

Characteristics of Advertising Photography:

Advertising photography is first and foremost a category of photography, but it is closely related to advertising and promotion. Many people treat advertising photography as pure art photography, which is actually a mistake, and although advertising photography and art photography are inextricably linked, they are actually different.

The function of advertising photography is very clear: in order to promote the image of the product, introduce the characteristics of the product, and arouse the consumer's desire to buy. In the era of fierce competition in goods, excellent advertising photography works are an important link and means to increase competitiveness.

Photography is the main function of conveying information. So advertising photography belongs to the category of applied arts. From the point of view of modern communication functions, advertising photography can also be called the art of messaging.

Advertising photography must pursue the actual communication effect for the purpose, have a very clear market goal and publicity purpose, and require shooting and production for the target market and target users, and pay attention to effectiveness.

The criterion for evaluating advertising photography is to check the results at the end of the entire advertising campaign, and the economic and social effects are the criteria for testing the advertising effect of advertising photography.

Advertising photography with greater constraints. From the photographer's point of view, the idea and creativity of advertising photography should be restricted by the advertising strategy of the advertised product, which has great limitations, especially the conception and creation of advertising photography pay attention to positioning and directional design, and in terms of content performance, there is often a great prescriptiveness around the purpose of advertising.

Function: In the surging economic tide, all kinds of advertisements compete with each other and are dizzying. However, among the many advertisements**, there is no one** that can match the photography advertisement.

Regardless of indoor and outdoor, newspapers and magazines, body pillars, bunting light boxes, direct mail networks, almost everywhere.

Compared with others**, photography advertising is more intuitive, rich, communicative and aesthetic. Even TV commercials, which are called "super condensed, super time and space, and super expressive", only have more dynamics and sounds than photographic ads, and are obviously inferior in terms of timeliness, convenience, and economy.

The above content reference: Encyclopedia - Advertising Photography.

Advertising photography has excellent documentary skills. Advertising photography can record the object of representation completely and truthfully, which is by no means comparable to other types of recording methods such as painting or text. Because the image on the photography is basically a true record of the objective object, which is very similar to the objective image perceived by the naked eye, advertising photography has incomparable documentary characteristics, which can make people feel that the image on the image is a real thing, giving people a high degree of authenticity and credibility, so that even if the image has been processed and beautified, it will still make people feel that the image is a portrayal of the real and natural object.

Advertising photography has excellent documentary skills. Advertising photography can record the appearance of the object completely and truthfully, which is by no means comparable to other types of recording methods such as painting or writing. Because the image on the photography ** is basically a real record of the object quietly and purely, and the objective object is very similar to the objective image perceived by the naked eye, so the advertising photography has incomparable documentary characteristics, which can make people feel that the image on the trouser ** is the real thing, giving people a very high degree of authenticity and credibility, so that even if the image has been processed and beautified, it will still make people feel that the image is a portrayal of the real and natural object.

Advertising photography is a broad field, all involving photography for commercial purposes, used to promote products, promote brands, and personal photography are collectively referred to as advertising photography.

The clear and beautiful ** you see in billboards, product catalogs, commercial **, etc., all fall under the category of advertising photography. This branch of photography is primarily used to drive sales and build brand awareness by promoting products or services. The purpose of an advertising photographer photographing a product or service is to convey it through images.

Types of Advertising Photography.

Advertising photography highlights products, services, brands or personal use for printing purposes such as magazines, newspapers, flyers, etc. You can also see them in TV commercials, digital ads, and billboards to promote products or services. It is one of the most popular photography categories and is primarily intended for sale.

Aerial advertising photography.

Aerial advertising photography is a category of photography taken from a higher position. Shoot from high altitude with high-end cameras, drones, and more from ***, aircraft systems, parachutes, and balloons. Concepts used in aerial photography include fiducial markers, frame numbering, focal length, scrolling, flight lines and index maps, and stereoscopic overlays, among others.

Architectural & Interior Advertising Photography.

Architectural and interior photography is the taking of images of buildings and interiors of houses, restaurants, or structures of any space. Photographers use flash technology and shooting techniques to capture the beauty of interior spaces. This type of photography is used for the promotion of restaurants, real estate businesses, etc., to attract customers.

Photography of automobile advertising vehicles.

Car companies and car dealers utilize automotive photography to promote a form of photography for new or existing cars, thereby increasing the car's awareness of the features and benefits of potential customers. As the car craze grows, automotive photography is in high demand. It requires highlighting every brand new or special feature of the car to increase customer awareness and interest in the car.

Food Advertising Photography.

Food photography is a professional category of commercial photography. The food industry has always been a popular industry and has been growing rapidly over the past few decades. As a result, the demand for photographers who capture a variety of cuisines and menus** in an appealing way is increasing.

Product Advertising Photography.

Product photography is highly valued in product companies. Through an excellent product image, the company improves the product awareness of customers, thereby increasing sales. Product companies have been using this branch of photography for decades, and the trend is moving to the next level.

This type of commercial photography is essential to facilitate the presentation of various features and benefits of a product.

Sports advertising photography.

Sports photography is important for filming sports. These are used to write news about sports events, news related to noisy players, and coverage of sporting events. Sports photography captures athletes with clarity with a great camera** is another area of commercial photography that is currently in great demand in the sports world.

Jewelry advertising photography.

Jewellery** is at the heart of the jewellery industry. Every beautiful aspect of rings, bracelets, and necklaces highlights a piece of jewelry in a prominent way. Jewelry** is used in brochures, newspapers, digital slag advertisements and social ** channels for jewelry businesses.

Advertising photography is an art form that requires a high degree of creativity and fine skill to convey a marketing message through images. Depending on the object or purpose of the shooting, advertising photography can be divided into different categories. Here are the main categories of advertising photography:

Commercial Photography: Commercial photography is taken to promote a product or service**. Commercial photography can appear in print, advertising and TV commercials, and it often requires clarity, trying to convey the characteristics of a brand or business with images, attracting and stimulating consumer interest.

Product Photography: Product photography is the purpose of presenting and showcasing a product, often highlighting the character, color, shape, and details of the product rather than telling a story.

Portrait photography: This type of photography focuses on photographing people, showing the person's image, characteristics, personality, style, temperament, etc.

Architectural photography: Architectural photography is the purpose of Zhenggao to document the details and characteristics of a building or site, such as a new construction project, commercial space, or industrial site.

Food Photography: The main purpose of food photography is to show the alluring appearance of delicious eggplant sources, engaging meals, and specialty ingredients to whet the appetite through.

The understanding, role and significance of advertising photography in the field of visual communication.

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In the visual communication profession of the understanding, role and significance of advertising photography, advertising photography is to convey advertising information for the purpose, to serve the commercial behavior of the photography technology and art, is based on the modern new scientific and technological achievements, with today's image culture as the background, with visual communication design theory as the fulcrum of a means of expression. Advertising is the core, and photography is a means to display advertising content and convey advertising information. There are many ways to classify advertising photography, and from the purpose of advertising, it can be divided into:

Public service advertising photography is a non-commercial advertising behavior for the purpose of advocating a certain ideology, social customs, code of conduct and public interest. Commercial advertising photography takes the market as the core, and completes the whole process from creativity to shooting to post-production according to the different publicity requirements of users. It can produce a strong visual impact in the advertising layout of the same area of Xiangchang calendar, and the gaze rate of ** is several times higher than that of text.

People's visual psychology is to read the text first, which can attract people's attention more, thereby strengthening the memory of the product. In today's era of slippery search social information, advertisements are overflowing, and successful advertising works must catch the audience's attention in a short period of time. Modern advertising is a complete system engineering, an open and circular system, and advertising photography is one of the links.

When photography and advertising are combined, advertising opens up space with the help of photography's incomparable superiority in publicity. In the same way, photography has relied on the advertising industry to make the manuscript grow and grow. The two are closely linked, and today, more than 95% of advertising campaigns use photography, and its importance is self-evident.

Advertising photography is a kind of photography art activity that serves commercial activities, with the purpose of commercial sales, but it not only has its commercial value, but also has an equally important position in our lives.

In fact, it's okay, commercial photography, in fact, the most important thing is to have a business, and your own reputation is also very important.

First of all, let's analyze these two categories.

Advertising photography: technical requirements, interpersonal and professional knowledge are very demanding, in this industry, not only to take good pictures, but also to have strong public relations communication skills; The career is demanding, but once you get started, the income and future prospects are very good.

Commercial photography: The technical requirements are relatively easy to get started with compared to advertising, but the other aspects involved are narrower, so its development space is relatively limited.

The difference is that commercial photography is to express personal thoughts and feelings, while advertising photography is dominated by business products, with the purpose of profit and the audience's vision.

But to sum up: no matter which one you choose, the key is to look at the specific interests, photography is originally very talented and perceptive, and furthermore, no matter which industry, as long as you strive to be "fine", it will be very promising, but if you just want to eat together, then forget it, these industries can't stay long.

Commercial photography, including advertising photography, has a future if it is done well.