How to design a logo, how to design a logo

The process of designing a logo is as follows:

1. Decide on a theme.

The theme is the line of sight, and only by determining the direction of the design theme can we carry out the work better. Designers can determine the design theme according to the planning and management of the concept and future development direction of the enterprise.

2. Preliminary research.

A logo design is not a matter of creating out of thin air and patting the head, but all designs need to go through the research and analysis of a large number of materials and materials, and think and scrutinize on this basis, so as to provide a basis for the smooth design work. The research mainly includes two parts: product research and user analysis.

3. Concept generation.

After the research is supported by sufficient information, and even in the second half of the research, the concept has been basically finalized. Because in the research, there will be an evaluation of the feasibility of the concept, that is, combined with the design theme and whether the research information is sufficient and valuable, analyze which concepts are not developable, which concepts can be fully utilized, and extract about 3 keywords that can best represent the brand temperament as the core of the design.

4. Sketch of the scheme.

Combined with the materials (text and images) of the preliminary research, we began to draw sketches on the drawings around the design concept (keywords) and made a lot of attempts. You can also use brainstorming to do divergent design around design keywords.

5. Optimize the plan.

After the first draft of the design has accumulated to a certain extent, direct feedback can be obtained through group discussions, direct communication with the demanders, etc., and further sketches can be drawn based on the feedback, so as to optimize the design scheme.

6. Determine the scheme and design the application.

After several rounds of design plan screening and optimization, the final plan is determined, of course, this does not represent the end of a design, and the designer also needs to put the logo into different application scenarios for effect display.

How to design a logo:

1. The substitution method is to partially replace the text, which is the exposure of the connotation of the text, which adds a certain artistic appeal to the image and senses.

2. The staggered placement method, as the name suggests, is to change the left and right to the upper left, up and down, lower left, or obliquely arranged, so that the text is arranged neatly.

3. In the creative design of text graphics, "stroke common" is a commonly used form. Text is a kind of visual graphics, and its lines have a strong composition, which can be seen from the simple composition to see the similarities and differences between strokes, to find the internal connection between strokes, to find out the conditions under which they can be shared, and to extract them into one.

4. The superposition method refers to the expression technique of overlapping words with each other or overlapping words with words, characters and shapes. The superposition method can make the graphics produce a three-dimensional sense of space, through the implementation of the superposition process and the virtual shape, increase the connotation and idea of the logo, skillfully combine and express the graphics, and make the monotonous text logo more abundant.

5. The decomposition and reconstruction method is to break up the familiar words or graphics, and then re-examine and combine them from different angles, the main purpose of which is to destroy its basic laws and seek new design life.

6. Make the word thinner, and then elongate it up and down, similar to the feeling of a barcode, which is the up-and-down elongation method.

The eight most commonly used logo expressions in design and the corresponding AI tools used are: 1Letter Blend Divergence Logo (Blend Tool)2

Spherical wrap-around logo (3D wrap-around)3Complex Texture Logo (Shape Generator Tool)4Distort abstract logo (envelope distortion build) 5

Repeat Transform Logo (Distort & Transform)6Three-dimensional gradient logo (common technique for drawing three-dimensional graphics) 7Color Halftone logo (how to use color halftone) 8

Design your logo with a proportional circle (make an app with a proportional circle).

The corporate logo represents the vision and use of the enterprise, it is the bridge between the enterprise and the customer, and it also means the duration and status of the enterprise's business. When designing the Shijiazhuang logo, it is necessary to follow the main standards of logo design, clarify the values, corporate vision and basic policy of the corporate brand, and use it flexibly in different scenarios.

Logo is the overall expression of the visual effect of the corporate brand, to be seamless with innovation and technology, Shijiazhuang logo design, not only in the graphics and color matching to show the visual impact, because he is also the company's communication tools, timely communication, to avoid misunderstanding customer needs, and did not achieve the design effect we want. Then improve the quality of the design, whether it is to create a graphic logo, a text logo or other logo forms, you need to grasp the development trend of logo design.

Previous designers prefer to use colors, font styles and other elements for logo design, integrating a variety of design methods, just blindly meet the modern trend, often ignore the service life of the logo. If the pursuit of perfection in the logo design scheme is excessive, then with the development of time, it may be necessary to re-design the logo every time, which makes it difficult for customers to machine our brand. In the era of fierce competition in the market, if you want to use the development strategy to promote your own products or services, if you don't have a better logo design, all the promotion strategies may not be able to work.

Because the logo is the representative of the enterprise, its design style must impress customers. Color matching plays an important role in logo design, and a good color matching can convey information to customers more accurately.

Finding a good design company and then having strong communication with them is the foundation for getting a good-looking logo. Here I recommend you a design company that we have long-term cooperation with Sino-American Vision, this company is located in Beijing, briefly talk about the situation of Sino-American Vision, this is a veteran design company for more than 10 years, and there are many customers who have been open for a long time, so the cases are very rich, most industries have, and the design service is cheap in the same level of design company. It doesn't cost you anything to consult, so you can ask if you need it.

Zhonghui Design (professional logo design company) answers:

To design a creative logo, you need to give full play to the creativity and imagination of the design, and pay attention to the following aspects:

Unique and simple.

The design of a creative logo must be both unique and simple. In terms of graphics, fonts, colors, etc., it should be able to express the image and characteristics of the enterprise in a simple and understandable way, and it can penetrate into the minds of consumers at a glance.

Break with tradition and align with the brand's theme.

Creative logo designs need to stand out from the crowd and thrive in the real world. On top of that, special attention needs to be paid to the dominant factors of the brand involved, such as the perfect combination of voice, logo, color, etc.

Contains emotional and cultural values.

A good logo should have emotional and cultural connotations. It embodies the brand's core message and tone through form and meaning. The general rules of Yabo and the general rules of Yunshan are destroyed to reflect the contribution of the successful logo to the inheritance of the enterprise.

Consider applicability.

A creative logo needs to be designed with applicability in mind, i.e. it can be applied to different mediums and channels, such as **, packaging, advertising, posters, etc. And it's legible even in a variety of contexts.

Constant correction and optimization.

During the design process, it is necessary to pay attention to continuous review and correction until the final suitable logo scheme is obtained, taking into account the perfection of ancient and modern technology. It is also necessary to open up ideas, draw on the essence of external information, and carry forward the creative factors such as the ability to integrate practice.

When designing a logo, it's important to strike a balance between control and sensibility. Based on the combing and structuring of the brand, interface design, market understanding and own creative experience, we carefully build the creative logo step by step, so as to better show the brand characteristics and the driving force of the company value.

Zhonghui Design's original logo design works.

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting****), a professional design company Zhonghui Design, the design industry is deeply cultivated for many years, and many cases of fiber base experience, I hope it will help you.

Design is the representative of the brand image, and it is a very serious thing for an enterprise or brand.

2. A good logo brings the icing on the cake. A bad logo brings you a simple image of propaganda.

3. The refining of a brand designer requires the learning and practical experience of professional knowledge.

4. Professional level people will not waste their time here for scores.

5. It is recommended that you should treat your company's image construction seriously and honestly, if you make do with one, it will be like sticking inferior cosmetics on your face, and the consequences can be imagined. If so, it's better to be true.

6. The above is a little advice from me as a brand design practitioner for many years, do it or not. It's all yours.

Method 1: Full name combination method.

This is by far the most common and practical logo design method, representing the logo of ** and Tmall. The advantage of designing a corporate logo directly with the brand name is that after the logo is released, it can directly strengthen consumers' awareness of the brand, so that consumers can quickly remember your logo and brand. At the same time, using the brand name to directly create a logo can also avoid many troubles such as duplication and infringement.

Method 2: Element Substitution Method.

This kind of logo design is common in traditional brands. Modern businesses and corporations are not good at replacing elements. When they design their logo, they replace their brand with another common element so that their brand can also be associated with this element.

Through the combination of symbolic elements, graphics, and name fonts, this design feels tough and vibrant, more suitable for male brands.

Method 3: Cultural Integration Method.

This logo design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies, cultural companies, etc. This kind of logo has the characteristics of rich personality and humanistic thoughts, and has a good effect on enhancing the brand tonality.

Method 4: Symbolic expression.

This logo design method mainly uses media techniques that have a certain connection with the content of the expression, such as graphics, elements or colors. The creativity of the communication medium expresses the abstract connotation in a concrete way. The common logo is Unilever, and a U is full of all kinds of symbolic things.

But designing a logo in this way requires understanding, categorizing, summarizing, and summarizing the meaning behind the brand. In this way, we can extract representative symbolic elements and design logos.

Method 5: Color matching method.

This logo design method is widely used in the Internet field, with a certain modernity and visual impact, mainly because Internet people are relatively young, so they prefer logos with strong visual impact. The design of this logo requires strong aesthetic ability and color matching ability. At the same time, because the logo has a modern sense, more abstract things are needed to replace the corporate brand, so that the logo can convey the mood and tone of the corporate brand.

1. Research and analysis: The logo is not only a combination of graphics or words, it is a standard visual symbol formulated for the enterprise according to the composition structure, industry category, business philosophy, and full consideration of the object and application environment of the logo. Before designing, it is necessary to have a comprehensive and in-depth understanding of the enterprise.

2. Element mining: Element mining is to make further preparations for design and development. According to the analysis of the survey results, the structure type and color orientation of the logo are extracted, the spirit and characteristics of the logo are listed, the relevant graphic elements are excavated, and the design direction of the logo is found.

3. Design and development: With a comprehensive understanding of the enterprise and a full grasp of the design elements, the design and development work can be carried out from different angles and directions. Through the designer's understanding of the logo, give full play to the imagination, and use different ways of expression to integrate the design elements into the design.

4. Logo amendment: The logo determined in the proposal stage may not be perfect in details, and the use of the logo is more standardized after the correction of different forms of expression such as standard drawing, size correction, black and white application, and line application.

Procedure Method.

1.Open the PS software on your computer and enter the text.

2.Once you have modified the position, right-click and select Convert to Graphic.

3.Select the Direct Selection tool in the left toolbar to transform the shape.

4.Follow the steps above to create a logo with PS.