How do you do real time bidding marketing?

dsp(demand-side

platform) demand-side platform is. On this platform, advertisers can manage multiple accounts for digital advertising and data exchange through a single interface. Utilizing DSP advertisers can be found in:

bidding) to efficiently manage ad pricing; DSPs can also be used for rational pricing based on target audience data analysis, just like the operating principle of paid search, using DSP settings on the basis of user optimization.

Key performance indicators such as CPC and CPA are placed to achieve the goal of rational pricing. rtb（realtime

Bidding) is a bidding technology that uses third-party technology to evaluate and bid on millions of users for their display behavior. Unlike bulk buy delivery frequency, real-time.

Bidding circumvents invalid audience reach and only makes purchases for meaningful users. RTB can lead to more ad sales, automate the sales process and reduce expenses. And for.

For advertisers and companies, the most direct benefit is improved performance and ROI.

In network marketing, it is necessary for enterprises to make real-time response measures to the user's behavior, which requires a deep understanding of the mechanism of real-time bidding marketing, having appropriate tools and technologies, obtaining bidding information and replying at the first time, and the tools that can monitor the best advertising traffic data are topbox, and it is also necessary to integrate all marketing channels.

Go to the bidding ranking, give money, log in to the background every day, and you will know when you see that your money is less.

Here are the pros and cons of real-time bidding:

1. Advantages of real-time bidding:

1. Real-time bidding is the first formed by this, which can make the number of market transactions reach large, 2. Real-time bidding is that the settlement procedures are also very simple in the technical spike base cover, and the cost of real-time bidding is also low

3. The third real-time bidding is less likely to be miscalculated. Real-time bidding investors are well protected.

2. Disadvantages of real-time bidding trading methods:

1. You cannot sell on the day of real-time bidding and stock exchange.

2. Real-time bidding is determined by the opening price of many ** market daily transactions are determined by guessing real-time bidding. Real-time biddingSome markets that are not actively traded**, such as Euronext and some of the real-time bidding Frankfurt exchanges**, also adopt real-time competitive trading.

Advantages: It is a stable bidding method and has strong operability.

For advertisers, they only need to evaluate the value of the target users to bid, and after obtaining this advertising opportunity, they will pay for the second **, which reduces the cost of advertising and optimization for advertisers.

For **, the adoption of the second ** can improve the yield. In the bidding process, advertisers do not need to pay first, and will go out above the upper limit of their own affordability, so as to get the opportunity to advertise and display randomly, and in this mode, ** can generate higher revenues.

Disadvantages: Advertisers can disrupt competitors by raising **, but because paying ** is not a bid, it is controllable.

In addition, if the advertisers are sufficient and the competitive landscape wants to be stable, the revenue of the platform side will be lower than that of the generalized first model.

RTB, the full name of "real time bidding", real-time bidding, is a bidding technology that uses third-party technology to evaluate and bid on the behavior of each user on millions of **. RTB is an automated digital auction process that allows advertisers to bid on each impression of a live elapsion. Real-time bidding is a form of process-based buying, which means that users can set a value for a target impression based on the target information at that time.

RTB applications.

The traditional Internet advertising ecosystem generally has only three parties at most, namely advertisers, advertisers (i.e., advertising companies) and the Internet. In the RTB advertising trading model, the original advertising ecological chain has changed, and the entire ecological chain includes advertisers, DSPs (demand-side platforms), advertising exchanges and the Internet. Advertisers put their own advertising needs on the DSP platform, and the Internet ** puts their own advertising traffic resources on the ad exchange, and the DSP completes the bidding purchase through the technical docking with the ad exchange.

Therefore, when a ** is accessed by a bad and leaked user, the SSP (** platform) will send a user access signal to the Ad Exchange ad exchange, and then the specific information of the ad space will be sent to the DSP after DMP analysis and matching, and the DSP will bid on it, and the highest bidder will get the opportunity to display the ad and be seen by the target user - from the start of the bid to the completion of the delivery, this series of processes only takes 100 milliseconds, all relying on the machine to complete.

I am an advertising industry practitioner. You understand the first question, and the second question pinched the head and tail, and I was dizzy.

For example, both companies need to display their products on Double 11, and the customer groups are similar, in the case of the same consumption power, consumer products and many other factors, and meet the real estate and delineate the same customer group, but there is only one display opportunity. What to do, to whom? Then bid, and the highest bidder gets this publicity opportunity.

On such a good day as Double 11, it is impossible to have only one company, and many companies have the highest bid ranking in the moment before Double 11, and so on. Share the remaining impressions.

In short, whoever has the money goes on.