What are some books on good marketing tips?

I don't have much love for the rest of my life, but I love books like my life. Whenever I have leisure time or when I wander around the world, I often come out empty-pocketed and return with a full load. It's about having emotions for books.

In recent years, most of the books have been collected in art, history, philosophy, science and education. Set your eyes and let go, professional marketing books Liao Ruxing. Do marketing, study marketing every day, why are there few professional books? Yu Jian thinks that there is no good book in marketing in recent years.

Why aren't there good books? Isn't Xinhua Bookstore full of professional classes every day? Behind a good book is a good theory, behind a good theory is a good thought, and behind a good thought is the environment of the times that nurtures ideas.

We are in an era of marketing change, in the words of President Li of Sales & Marketing, it is a stage of "unprecedented depression", and the depressed stage is the era of brewing good ideas. I have only heard of it, and a hundred schools of thought are contending, but I have not heard of a depressed controversy. The foreign marketing circles are still spreading the mainstream marketing ideas of the past, and they are in trouble to simply publish a collection of the once brilliant remarks of various masters.

Why do you want to do a collection, because there is nothing new, just collect the old things. Books in the domestic marketing industry either praise themselves and improve their reputations. Or copy foreign countries and change the name.

Or still** the myriad of topics that we're already familiar with. The words of a family are difficult to achieve!

Good books, such as good wine, are worth savoring with time, and they are vintage wines with history, and the more you taste them, the more you taste them! A good book is a classic, it can stand the test of time, and it is a new experience when you read it for the first time, understand it when you read it again, and have a new experience when you read it again. Transcending time means that thoughts can advance with time, just like today when we open the Tao Te Ching, different people, different occupations, different identities, and different environments have a self-understanding and awareness.

A good book is a kind of thought that transcends time, categories, and people themselves, as a kind of thought that can be tried to be explored from all angles.

The big environment can't brew the birth of ideas, how can there be good works without the birth of big ideas, and how can there be good books without ideas that penetrate the times without amazing words!

**: > World Consultant.

The world's largest portal to the management consulting training industry**.

These things are written in the book very empty, useless! I've seen a lot, what Chen Anzhi, that's too subjective! See more and learn more on your own! I really want to buy a book, and I want to buy a copy of "The Salesman's Essential Book" is a bit like a dictionary!

I suggest you take a look at Wu Xiaobo's "The Great Defeat" series.

I majored in Marketing (Business Planning). I have also studied these books, and I recommend you to read "Marketing", "Principles of Business Planning" published by Higher Education Press. There is also "Planning Basics" by China Planning Publishing House.

These are the principles of the comparative system. But if you want to do a good job in marketing planning, you still have to combine it more with reality and look at more cases.

Marketing planning is based on the marketing objectives of the enterprise, through the enterprise design and planning of enterprise products, services, ideas, channels, so as to achieve the exchange process of individuals and organizations. The core is to meet the needs and desires of consumers.

"Fundamentals of Marketing" by Philip Kotler.

Positioning》 Clauter's.

The Revolution of Sales" Graham (I personally recommend it), "Sell Well" Li Jian (beginner's entry-level practical case).

There are still some business wars in China that are well written, although they are, but there are still a lot of sales skills written in it.

It is more recommended to "Win or Lose", "Winning the Single", "Winning the Championship", "Inside and Outside the Circle", etc.