What are the skills and methods of Mini Program marketing promotion?

A Mini Program is an app that doesn't require installation** to use. The user is within reach, the entrance is rich, the user can open the application by scanning or searching, the applet is a parallel system with the WeChat subscription account, service account, and enterprise account, so what are the skills and methods of the applet?

1. Offline store promotion.

Offline QR code scanning is one of the most basic ways to enter the Mini Program, and merchants can combine the Mini Program with marketing activities to attract users to actively scan the QR code to participate in the event.

2. Push offline.

3. Promotion of offline activities.

When participating in exhibitions or holding offline activities, merchants can put Mini Programs on relevant promotional materials for promotion.

4. The name of the Mini Program occupies a place.

6. Lay out nearby applets.

In WeChat-Mini Program-"Nearby Mini Program", the Mini Program will be automatically displayed to nearby users, and users can navigate to the store or purchase services directly through the Mini Program.

These 3 tricks you must know.

1.Play with instant discounts.

2.Use sharing gift certificates to form fission.

3.A combination of applet and h5.

The promotion method of the Mini Program is as follows:2. Jump between Mini Programs and Mini Programs (free).

3. Social instant reduction to achieve rapid conversion (free).

5. Official advertising space (paid).

6. Nearby Mini Program Ads (Paid).

Similarly, a new advertising channel has been added to the nearby Mini Program, which appears in the third row of the nearby Mini Program, and the corresponding Mini Program can be opened by clicking it.

7. Template message cavity is pushed (free).

Template messages are pushes generated by the Mini Program for each user within WeChat. The content class can use it to prompt updates, the e-commerce class can use it to prompt ** or unpaid, and the utility class can use it to prompt the completion of daily goals.

8. New ** advertorial promotion (paid).

You can use the KOL's fan appeal to promote the mini program, which is a major mainstream promotion method in the new era.

At present, many 100,000+ self-** have a clear submission price.

9. Merchant payment page (free).

Only the e-commerce version of the Mini Program can use this promotion method.

Mini Programs have the characteristics of short development cycle and low development cost, but the promotion of Mini Programs has not become simple because of low development costs, and the operator must simultaneously carry out the design of promotion planning in the planning stage of Mini Programs to improve the coverage of end users of Mini Programs, Mini Programs are a kind of light application based on scenarios, so they are very suitable for dissemination with the help of a specific scene or event, and their promotion ideas can also follow the event promotion and delivery sequence of Internet products, that is, the rules of the research platform and the promotion of its users with the help of scenarios.

1.Research Platform Rules.

Before promoting a Mini Program, it is necessary to study the relevant regulations of the Cyberspace Administration of China and the official rules of the WeChat Mini Program, so as to avoid violating the basic principles of the Mini Program and stepping on the red line.

2.With the help of scene promotion.

The promotion of Mini Programs needs to focus on the scene and do a good job in the following two aspects.

First, to study the WeChat usage habits of Yonghu, since the Mini Program is a product based on WeChat, it is necessary to analyze the detailed scenes of users when using WeChat chat bureau late shooting, reading, payment, and games, and find the best way to enter the Mini Program online.

Second, to analyze the user's offline scenarios, operators need to analyze the user's gathering, travel, meeting, study and other scenarios, and try to introduce the Yindan Hunger Mini Program through these common scenarios.

3.Inspire user propagation.

Scene promotion requires operators to constantly try new ideas and attract users' attention, but over-reliance on scene promotion will increase the labor cost of the operation team, and the promotion effect will weaken with the increase of products and the longer promotion cycle.

First, user communication helps to reduce the manpower investment of promotion, whether it is offline promotion or online promotion, it requires the participation of relevant personnel of the operation team, and user communication does not need to add manpower, and can be completed directly by relying on the power of users.

Second, user communication helps to reduce the advertising expenditure of promotion, whether it is WeChat Moments advertising or offline advertising operators, they need to spend a lot of advertising costs, and user communication can greatly reduce this part of the cost.

Third, user communication is conducive to improving user recognition, most Mini Programs are better than lack of user recognition, and the frequency of user opening is very low, on the contrary, if the Mini Program operator gives back a part of the advertising cost to users and encourages users to share with friends, it will be recognized by existing users and improve loyalty.

Mini Programs have the characteristics of short development cycle and low development cost, but the promotion of Mini Programs has not become simple because of the low development of the family posture, the operator must simultaneously carry out the design of the promotion planning in the planning stage of the Mini Program to improve the end-user coverage of the Mini Program Suiyuan, the Mini Program is a kind of light application based on the scene, so it is very suitable for dissemination with the help of a specific scene or event, and its promotion ideas can also follow the event promotion and delivery sequence of Internet products, that is, the rules of the research platform. Promote the spread of its users with the help of scenarios.

1.Research Platform Rules.

Before promoting a Mini Program, it is necessary to study the relevant regulations of the Cyberspace Administration of China and the official rules of the WeChat Mini Program, so as to avoid violating the basic principles of the Mini Program and stepping on the red line.

2.With the help of scene promotion.

The promotion of Mini Programs needs to focus on the scene and do a good job in the following two aspects.

First, to study the WeChat usage habits of users, since the Mini Program is a product based on WeChat, it is necessary to analyze the details of users when using WeChat to chat, read, pay, and play, and find the best way to enter the Mini Program online.

Second, to analyze the user's offline scenarios, operators need to analyze the user's party, travel, meeting, study and other scenarios, and try to introduce and extract Mini Programs through these common scenarios.

3.Inspire user propagation.

Scenario promotion requires operators to constantly try new ideas and attract users.

Here's how:

2. Offline promotion

If you want to promote offline, it is recommended to combine *** with the Mini Program, first guide users to pay attention to ***, and then link to the Mini Program. The Mini Program itself is a "run out" application, and if the Mini Program is directly promoted offline, then users will come and go, and it will be difficult to precipitate.

3. Group activities attract new customers

The premise of doing activities must be that the Mini Program must have a user base, if there is no user base, no matter how preferential the activity is, it will not reach the user, and it will have no effect.

History

On January 11, 2016, the 2016 WeChat open class PRO version was held in Guangzhou, and Zhang Xiaolong, the "father of WeChat", gave his first public speech, announcing that WeChat *** will launch an "application number" to complete some of the functions of some APPs through ***.

On January 9, 2017, the WeChat Mini Program was officially opened to C-end users, but due to the small number of early Mini Programs and the relatively deep rubber mouth of the Dan stool, the growth of users was relatively slow.

1.Promote in WeChat***: If you already have a WeChat***, you can guide users to use your Mini Program by promoting it in the article, bottom navigation, **message, etc.

2.Share through Moments: With the help of WeChat's Moments function, you can share the link or *** of the Mini Program with your friends and fans, so that more people can understand and use your Mini Program.

3.Use WeChat groups to promote: You can join some WeChat groups related to the theme of your Mini Program, communicate with group members and share your Mini Program rental. Make sure to provide a compelling reason in your share to make people want to try your Mini Program.

4.Through offline publicity: **Under activities, exhibitions, stores and other places, you can promote your mini program through posters, leaflets and other materials, and leave relevant *** for people to sweep away the cheats.

5.Use WeChat ads: Through WeChat ads, you can target specific user groups for promotion. You can choose to place it in the right location and time period to attract target users to click and learn about your Mini Program.

6.Cooperative promotion: You can cooperate with other brands or individuals related to your Mini Program, such as cooperating with influential WeChat***, bloggers, KOLs, etc., so that they can recommend your Mini Program.

7.SEO optimization: Optimize the name, description, keywords and other content of the Mini Program to improve its ranking in the internal search results of WeChat Lunnian. This makes it easier for users to find your Mini Program when searching for relevant keywords.

2. Nearby applets.

We all know that WeChat has a nearby mini program function, and we find that - the small program - the nearby limb teasing mini program, users near you can see your mini program as long as they use this function, which is very similar to the people nearby.

3. Make use of microgroups.

You can send your own small program to the group for everyone to use, and you can only let your relatives and friends help you**, to achieve the purpose of drainage, attracting fans, the benefits are obvious, no cost, fast diffusion, as long as someone clicks on it, it will be permanently retained [unless it is manually deleted].